Yesterday, Activision confirmed their new IP Destiny’s development and marketing budget was to be $500 million.
That’s half a billion dollars to create and market a single game.
For a while now, video games have been rising inmainstream cultural relevance. Equal, if not more so, than that of the big screen. With games now reaching production and marketing costs rivalling that of Hollywood’s biggest blockbusters, can we now start comparing the two even more so than ever?
There are definite comparisons within the industries: movies have their theatre filling blockbusters, games have their AAA mega hits; both also have their small independent masterpieces that receive critical acclaim and boost the careers of all involved. But development, marketing and consumption of the two mediums are still very different.