Free-To-Play Done Right: Six Lessons To Learn From Hearthstone

"For many gamers, nothing sucks the excitement and promise out of a title like the term "free-to-play." The monetization method has become synonymous with time gates, nagging messages, broken balancing, and other unnecessary burdens designed to maximize profit instead of entertainment. However, the free-to-play format doesn't have to be a cursed albatross; Blizzard's new collectible card game offers players a wealth of enjoyment without asking for a dime. Here are some lessons that other free-to-play game developers should learn from Hearthstone."

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