Did Activision Really Just Use 500 Million On Destiny?

Yes. According to Reuters, Activision is indeed budgeting 500 million dollars for Destiny. Not for the whole project, though. Just the first game. While this includes every single cent involved in the creation of the game from development to marketing, it’s a huge gamble on a franchise that could still fall flat on its face.

[Axonometri]

Jeez! It is amazing what someone can make on an extreme budget vs what is being made by AAA with a endless supply. Hopefully a huge chunk of this is going into support for servers.

[B-radical]

That money was suppose to be for cod ghost 2 engine :(

[Giul_Xainx]

Every m m o is the same.... I actually don't care for mmo games anymore. But what I am saying is..... hopefully Destiny changes my mind.

[theshonen8899]

The writing in this article gave me cancer. It's almost as if middle schoolers are allowed to be journalists these days.

[JackOfAllBlades]

Gtfo, CoD needs a major reworking, and more than them tweaking the engine and calling it new again. And this story is pure click bait.

[UltraNova]

Half a billion for an engine?? God no!

On topic: Correct me if I m wrong isn't at 500 million the most expensive piece of entertainment ever made? (yes even more than holy woods most expensive movie)

[Lightning Mr Bubbles]

Only if the game sucks. I'm still hyped over this game, it looks cool. So hopefully they didn't flush all that money down the toilet by making a crap game.

The last time I saw something like this was with the game "Rage" it looked badass but totally sucked.

[ravinash]

It's more likely to be $500m on advertising.

[AntoineDcoolette]

@ Giul_xainx

This game is not an MMO. It has features similar to an MMO but is not an MMO in the same manner as EVE, WoW, everquest etc. So you won't have thousands, or even hundreds of people running around in the same game world.

[redwin]

The people that like halo game play will like this game. I'm done with thus kind of game. I'm very ecxited about The Division . That's what I'm looking forward to.

[4Sh0w]

Looking forward to Destiny but honestly it doesn't really "look", like they have a $500 mil budget. The latest trailer wasn't jaw dropping and the gameplay not surprisingly looked very last gen Halo-ish. I love Halo but I'm hoping for some next gen killer features/game engine with new mechanics added in. Hopefully Bungie has something more to wow me soon.

[cemelc]

That 500 million is pure PR rubbish.

[joab777]

A lot is going to adverstising.

Anyway, I am so sure there will be a Destiny 2...anytime soon. Aside from Uncle's best attempts to avoid the mmo moniker, it is an mmofpsrpg and thats why it will succeed.

But thats why there may be no sequel for awhile. There will b dlc, patches or expansions, but I dont see another iteration. And this ia fine. This is a benefit of the mmo genre, a dynamic, living, evolving world that gets better and better.

My one concern is support for last gen titles. It is needed for initial sales and will be phased out for sure...but games like DCUO and FF14 do suffer some from having to support old tech.

I am very excited and here's to hoping Destiny is everything I hope it to be.

[McScroggz]

If my memory is correct, whenever Bungie had to release info to the courts it detailed something along the lines of a trilogy with a game coming out every other year and a major DLC expansion every off year. In fact, I think that is where we first heard Destiny would be coming to the PS3/PS4 I believe.

[BadlyPackedKeebab]

Mcecroggz is indeed correct. Its in the contract exactly what the release shedual will be. The only deviation is I seem to remember the platform for the first game was different. It was either going to be current gen only or only on 360 or something like that. Obviously the new consoles changed those plans.

[ThatOneGuyThere]

100m going into the ad campaign.

[sinncross]

I'm pretty sure the budget is for the entire franchise they have planned, not just one game.

[GuruMeditation]

I read that too. 500m projected budget for the whole series IF destiny is a success. Which, if you include dlc production and maybe three sequels, isn't all that surprising.

[Jdoki]

At last! Some sensible comments.

I said the same thing yesterday. Kotick did not say 500million invested in Destiny, the game. He said invested in Destiny, the IP.

Big difference.

Sure, they are obviously going to invest a tonne in to marketing - they need to establish Destiny. But this money will enable Bungie to create two or three main titles, plus DLC. And IF Destiny fails - you will definitely not see a 500million sized hole in Activisions finances.

[hellzsupernova]

puts Microsofts 1 billion into perspective.....

[Magicite]

With this money u could make any 2 AAA movies (e.g. Avengers 2, Next Transformers, Iron man 4), so yeah, deal is extremely serious.
You could even call this a Halo/Titanfall killer, but we wouldn't, right?
P.S. Even if Destiny wont meet expectations, Im sure next COD will cover the losses, right?

[ThatOneGuyThere]

I wonder now how big the budget is for this new Call Of Duty? It's got at least 1 A-list actor in it.

[OrangePowerz]

I think it's also amazing people comolaining after they say for years that Activision only churns out cheap sequels.

[avengers1978]

Not if the game sells really well. If it does say 5-7 million across all platforms then sure they lost money. If it sells 20-25 million across all platforms they made profit.
It's already has pretty good preorder numbers on PS4,PS3,XB1,XB360, and it's on PC, I also heard it will be on WiiU.

Let's wait and see what kind of sales it gets before we say activision flushed money down the toilet

[-Foxtrot]

Imagine a Fallout or Elder Scrolls game with a 500 million budget....one can dream.

Hell imagine an NaughtyDog game <drools>

[Lowsnamebrand]

That'd be a perfect game... Where drake meets Ellie on a quest to find the bandicoot named crash and along the way running into jax, in a crash course of brick throwing, pirate shooting, train crashing,doctor killing, Joel lying action

[Baccra17]

Now is all of that really spent on the game or is a large part of that for it's damn ad and PR campaign?

[Bigpappy]

Destiny is a huge Opened world game. NaughtyDog has never even attempted to make and opened world game, let alone attempt to make something this massive.

Elder Scrolls online was even more expensive I believe.

[Balcrist]

ESO was 200 Million i believe, not even half of what Activision is dropping on Destiny.

[Nitrowolf2]

Um Jak 2 and 3 anyone?

[nucky64]

if it's fallout or ES...i can imagine the bugs will still come with the games regardless of budget.
but, oh lord, a ND game with a 500 million budget???...i'm drooling too!

[truefan1]

From the jump I have thought this game was average based on videos I saw. Then I have read the very detailed reviews that were released confirming my fears of it being boring. I had modest excitement for the game, but I still plan on getting the game as I am a big multiplayer gamer and fan of Bungie for their Halo work.

I say all that to say, the media is working to bring this game down. I honestly wonder why, if the game is boring fine, but the reviews have been pretty harsh, and now it's magnified by reports of the $500 million budget. This is honestly shaping up to be the opposite of Titanfall in terms of excitement leading up to launch. The more people hear the less excited they are, I am honestly shocked at how things have turned for this game. The beta is the only chance they have at changing the perception of this game.

The success of Destiny rests in the hands of ps4 fans, if they don't like the beta, it's a wrap.

@AceBlazer13 you turned a completely unbiased comment into some fanboy bull. I am not a Destiny apologist or hater,I'm neutral on the game. Also please enlighten me how you have contact with over 625000 as that would be a majority of low ball estimate 1.25 million purchases. You have spoken to them and they confirmed they have been underwhelmed. My friends list is sure still playing it alot. PS THIS ARTICLE IS ABOUT DESTINY, I only mention Titanfall in terms of pre launch build nothing to do with how great or not great the game was.

[AceBlazer13]

Destiny - Media downplaying it consumers hyped for it.

Titanfall - Media hyping it consumers left underwhelmed.

Before I get the idiots popping up saying "oh I'm loving titanfall" .I'm referring to the majority.

Nice little contrast there.I have guys in my clan that play nothing but cod and fps looking forward to destiny.It's so funny the casuals titanfall tried catering to are looking forward to destiny instead.

[Mystogan]

So you're saying the majority of people who bought titanfall were disappointed?

Where did you get that from?

I'm pretty sure you're just butthurt cuz you can't play it on your PS4.

[Skips]

^

http://www.amazon.com/Titan...

I'd say Titanfall is quite disappointing to ACTUAL consumers. lol The top most up voted reviews (which are mostly "Amazon Verified Purchase" reviews might I add) consider Titanfall to be a MASSIVE disappointment. XD

@georgeenoob

If you're going to go with Meta scores... Then you must not have passed any MATH classes bud. The highest next gen exlcusive goes to Final Fantasy XIV. XD Not Titanfall...

http://www.metacritic.com/g...

http://www.metacritic.com/g...

If you still need help. 87 IS HIGHER THAN 86. LOL

=============================

@georgeenoob

Again, are you slow or something??? The reviews that SAY "AMAZON VERIFIED PURCHASE" are reviews from PEOPLE WHO ACTUALLY bought the game. XD You don't need to buy the game to post a review, but you need it for to show "AMAZON VERIFIED PURCHASES". lmao From which a majority show a lot of disappointment.

[Tedakin]

I'm going to guess Destiny's budget is like 10 times what Titanfall's was. Titanfall was made by a tiny upstart team with an ancient, and free, engine.

[georgeenoob]

@Ace

So you're seriously going to pretend Titanfall doesn't have the best reviews from critics this gen? But according to you, a known fanboy, it's a disappointment. What a surprise. Let's go by Sony fanboy reviews for Titanfall instead of critics. Who are you kidding?

@Skips

You're wrong. Nice try. Http://www.amazon.com/gp/he...

"Does the reviewer have to buy the item from Amazon.com?

No. It doesn't matter where an item was purchased, or if it was a gift, or if the reviewer just borrowed it for a weekend. If someone feels moved to write a review of an item, and they are a registered Amazon.com customer, they are welcome."

It's even more pathetic you PS gamers discredit major critics such as IGN and Gametrailer and desperately turn to user reviews which 99% are submitted by mostly obsessed fanboys.

And you know an X1 exclusive is amazing when PS fans continue to downplay a game two months after release. It's like you're STILL trying to convince yourself Titanfall sucks? Give it a break.

I want to see the look on your face when Titanfall gets nominated for GOTY this year.

[DLConspiracy]

I am hopeful for Destiny but 500 million are some pretty big gambling shoes to fill. Sure maybe some people are a bit underwhelmed at Titanfall, but you have to also remember the hype for this game outweighs even Titanfall. We have been teased with Destiny for quite awhile now. By the time Destiny releases it will have been hyped more months and more advertising dollars than Titanfall.

I don't know where you get your majorities from but certainly having an opinion like this against the small percentage of friends you have can't be the majority that you speak of. With that said how can we compare interest to a game that isn't even out without it being biased by hype to begin with?

Thus far the early reports have been very middle ground when concerned with lasting interest. Some say amazing things while others felt large gaps of action in the gameplay. I would say there is a lot of hope that this game delivers from the "majority" of people (including myself).

The truth is we won't know until its its unleashed onto the public like a lamb for the slaughter. By that time the hype might be so great that people could also be underwhelmed with what they actually get. No different than Titanfall but with an obvious budget difference in marketing.

Lastly, I would say peoples expectations and or hunger for a game are extremely high right now. specifically for a so called "next gen" experience, but what is next gen anyway? Is it simply graphics or is it something else. Obviously we know graphics can't carry the torch and we already know GTA5 did it with less. I am looking forward to the game and remain hopeful but my interests don't always represent the interest of everyone. I guess we will just see.

[DragonKnight]

@georgenoob: Titanfall is definitely going to be nominated for GOTY, but it will have nothing to do with it being worthy of that nomination. The panelists at the VGA's are all the most awful journalists that exist in gaming media, the VGA's are more of a popularity contest than about merit, and EA/Microsoft will make sure that Titanfall is nominated.

Gone Home won a GOTY award. That 2 second walking simulator trying to pass off as a game won an award. It's clear that there are very loose criteria to being nominated for a GOTY award.

[MysticStrummer]

@george - "I want to see the look on your face when Titanfall gets nominated for GOTY this year."

You'll need to be more specific. A nomination shouldn't shock anyone, when CoD get nominated more often than not. Even winning a GotY award is hardly an accomplishment these days. How many are there now? Surely you can't think TF will set any records for awards won, but do you believe TF will win the most of this year's awards? It's still early of course but I think you'd be hard pressed to find many in the gaming industry that would say that. The lack of a single player mode will certainly hurt TF in the voting. Destiny or The Division, and maybe both, will win more. Watch Dogs could easily win more as well.

[cyguration]

You said the videos made it look average. If the videos look average and the previews confirm your fears that it's boring then how is it the media working to bring it down?

Did it ever occur to you that the game just may not be that exciting?

There's NOTHING about Destiny that looks next-gen to me.

I'm more excited for Star Citizen because that game is pushing real boundaries, along with No Man's Sky.

Bungie needs to show something that looks like more than just a reskinned Halo if they want to win some of us over.

Destiny certainly is not a game I would say has a budget of $500. I would sooner believe The Division has that kind of budget over Destiny.

[Shadonic]

Here's to hoping the beta changes that, People honestly should go off of just vids and previews considering it supposed to be open world MMO like, basing it on an alpha build with prebuilt characters taking away further from the appeal and whats supposed to make the game fun will undoubtedly have a negative effect. I doubt that people would enjoy pokemon as much if they just got to experience the same battle with prebuilt pokemon. Going off of Devil's lair's raid video as well kind of astonishes me that so many gamers cant see that the players are clearly in some sort of God mode save for the one instance where they demonstrate what re-spawning players looks like. Bungie does indeed need to bring out the big guns being public events, showing the possible 50 player encounters and bringing the gamers into the lore and the story without giving away major plot points that can deter from the experience.

They need to show us the scale of the open world, show us the difficulty you talk about, show us the intense action and situations, show us and give us a real taste of what destiny has to offer so that we dont have people bashing the game when they haven't even scratched the surface of what it has to offer. Dont just convince me convince the world.

[uth11]

I don't know that it says anything bad about the game itself, but 500 million is an insane amount of money. That's bigger than any movie budget, ever, according to this list:

http://en.wikipedia.org/wik...

[princejb134]

To me destiny so far based on the videos I seen looks boring
Maybe is because I just never liked bungie games in general(halo)
But hey I do have this game paid for and pre ordered so might as we'll pick it up

[Shadonic]

I'd recommend trying the beta and really pushing to get into it and the lore. Never just depend upon videos and Previews you have to try it for either yourself or look into it ( and i mean actually look into it as in read up on it from legitmate sources or big fallowers trying to find secrets about the game and ask questions. Never leave your final decision to reviews/pre-views, they can help but there not the be all and end all decision maker. I remember going to get H4 based on all the 10/10s and you just see how quickly that game fizzled out.

[Shadonic]

I think one journalist said it best when she brought up that even with that 45 minutes of gameplay ( from the same mission at that) they haven't even scratched the surface and or know or experienced any of the main parts of the game. To call the entire game boring just off of an alpha build of a mission their forced to play through twice that doesn't even account for 1% of the game, again without going through and experiencing things like finding loot or exploring is completely and utterly illogical.

Do I find it worrying ?, yes of course i do. Even though most previews seemed positive but had a lot of this wanting to know basically everything about the game including major story developments before its even out on the market, gameplay of other modes i can understand though, I've been fallowing this game for a while and have probably a better knowledge of the game than said previewers that you've taken input from but either way we haven't even experienced a percentage of what the game has to offer. I'm not fanboying or anything its just stupid to base your final decision knowing that said previewer only tried one small part of a very large game especially on a preview. Its like saying that GTA5 online is boring based solely on the preview of the arm wrestling mini-game.

[McScroggz]

Please point me to these reviews you speak of...

[T2]

What a surprise the biggest xbox troll on here says destiny is already a flop, but titanfall oh! The honor! Titanfall is damn good but will be lucky to sell 4 million
Destiny is a true test. Big budget and will aim for 10+ million sales. Will be interesting for certain

[BadlyPackedKeebab]

I thought it was cross plat? Why the fanboy hate at all?

[Wni0]

500 million? What the hell are you people thinking!? How on earth is this game going to make even? Nobody took notes from making a giant f*cking water tank and placing it in the ocean for Waterworld? And then taking the production ashore to go to the bathroom because the tank was gonna be a piss pool?

[bcrazy18]

"Nobody took notes from making a giant f*cking water tank and placing it in the ocean for Waterworld? And then taking the production ashore to go to the bathroom because the tank was gonna be a piss pool?"

Not sure how this comment has anything to do with the game. I guess it was an attempt to troll but it failed miserably lol.

[voodoochild346]

He's referring movie waterworld and the idiotic decisions made during production that made it the most expensive movie in history at the time and also a huge flop.

[KwietStorm_BLM]

Simple math. At $60 a pop, plus DLC or season passes, you don't have to sell an exorbitant amount of copies to make $500 million.

[MysticStrummer]

The game isn't even close to being out yet, and no one knows if it will turn out to be worth the investment. which isn't just for this one game.

[NovusTerminus]

One thing... This likely includes the advertising budget into it.

That said the planets are pretty huge...

[ArbitorChief]

There expecting Destiny to sell 16 million units... No doubt this will be a financial flop. I reckon the game will sell 10 million at max, it's an unproven new IP, not even AC4 and Ghosts sold 16 million copies.

[Xdone]

I have been witnessing a trend lately. Desting has been getting a lot of flak by the xbox community without it being given the chance to prove itself albeit it is made by the developer of their beloved franchise HALO. I wonder why? Hmmmm

Maybe some people aren't able to digest the fact that BUNGIE has become a multiplatform developer, though they are the same people who criticize sony fans for expressing their feelings about their beloved franchises going multiplatform.

Time and time again Sony fans are labelled as hypocrites....a perfect example of Pot calling the kettle black lol.

@redgehammer

Lmao... Do you think i give a toss?

@ thecastroregime

"Destiny has been getting criticism"

Yep, mostly by xbox fans... Fact!

Sony fans are pretty excited about it.

[Redgehammer]

I disagree.

[mrpsychoticstalker]

I disagree as well.

[thecastroregime]

Destiny has been getting criticism period, regardless of platform. This isn't a console war issue, don't turn it into one.

[ats1992]

I could say the same thing about sony fanboys who are saying sunset overdrive is going to be a bad game because its an xbox one exclusive made by insomniac games. Plus they are saying insomniac games is a terrible developer now that it is making a xbox one exclusive.

No i don't agree with your point.

[Xdone]

At least you agreed with my point... Thanks!

edit

Then prove my statement wrong!

Visit all the destiny articles and see for yourself mate :)

Are you for real mate?? You haven't seen any xbox fan criticizing destiny??

[ats1992]

@ Xdone prove your statement is true i haven't seen any xbox fans bashing destiny its the opposite they are really excited for it also but your a fanboy you only see what you want to see.

Ps fans and xbox fans have criticized destiny because the game is not for everybody but you just want to turn it into a console war argument. I'm done with this conversation now

[qu1ckset]

I'm not excited from what I seen , snore fest! (PS4 Owner)

[bcrazy18]

Sounds like you're a little butthurt there buddy. I'm an Xbox gamer and love the Halo series but am also going to get this game because I love to game regardless of who is making it. Bungie is a very talented developer, they got tired of the Halo universe and went on to something else. The game looks good to me and it'll definitely be a day one purchase for me. Looks like you need to take a step back and chill lol

[Xdone]

Why should I be butthurt? I am excited for this game too :) Just stating my observations in destiny articles. You too can visit the articles and see for youself. :)

"Irrelevant statements without facts"

Lol, you should go in desting articles more mate ;-)

I have written my observation, call me butthurt or whatever, doesn't change the fact there are mostly xbox fans talking trash about this game( visit the articles). Deal with it!

[bcrazy18]

Because you're making irrelevant statements without facts.. you say you have facts but all i see is speculation. I know plenty of xbox (Halo) fans who are plenty excited for this game. Your comment on the matter is irrelevant so deal with it.

[ArbitorChief]

I'm a Halo fan and I'm very excited for Destiny, I already have my pre-order for the collectors edition for PS4, pre-ordered months ago.

[SITH]

Oh, you got the, "get your ass to Mars collectors edition?"

Yeah that was an April fools joke high speed.
There is currently no announced collectors edition.
http://www.bungie.net/7_The...

[SITH]

I definitely disagree. Read my comment history.

[Redgehammer]

I hate twinfinate

[DJ]

They can probably sell 20 million copies no problem across the 4 platforms it's releasing on. The game looks amazing, and the $250 million marketing budget will probably pay for itself. Like Bungie said, this is a long-term investment.

[jmac53]

Agreed. They are establishing a new franchise and throwing all this money at the first game with advertising, infrastructure, etc. makes sure that gamers will follow the franchise.

[Shadonic]

All it takes is one spark at E3 to light up the hype and then its just sailing along with the betas and the undoubtedly incredible soon to come Destiny commercials and trailers.

They have to spoon feed a lot of the stuff the gamers though which is kind of sad, I've been running into people who wont even consider destiny because they think Bungie made Brink(that horrible game ) when they had nothing to do with it.

[bleedsoe9mm]

i'm still on the fence about destiny , is it more FPS like borderlands or is it more of a mmo , that kind of money sounds like MMO , and i have no interest in that genre .

[SliceOfTruth888]

I really don't get the point of this article. Are we complaining that a different type of shooter is coming with a budget and goal that has nothing but greatness in its sights? So now we are complaining about confidence in a new IP yet on this same site you will see countless articles crying for the end of sequels. I have no idea of destiny is going to be good or not but seriously can the gaming community just stick together for once its like nobody can like this game because its on every system.

[T2]

Good points. I am excited to see what 500 million buys these days... And if it's bad so what, I won't buy it

[sAVAge_bEaST]

Lame Article.

You Scared Bro?

[DefenderOfDoom2]

well according to this article one of the reasons this game will fail is because of the music! WTF! There are plenty of great talented composers out there! WOW there is so much hate against the FPS genre ! But that is okay , What is that saying? , "Good coverage of game is great!" " bad coverage of a game not as good, but still getting the word out about the game",but no coverage of the game is not good at all" so congratulations to the author for promoting the game DESTINY!

[ThatOneGuyThere]

halo wouldnt have been the same at all without its music. im not even a fan of halo but ive heard enough halo fan rants about the music setting the tone.

[brich233]

500 million in chunk change for a company that has over 10 billion.

[ThatOneGuyThere]

no it isnt. thats still a ton of money. but, know this, they wouldnt have spent it if they didnt think theyd make it back and then some. theres a good chance with the advertising theyre putting behind this title that its going to break all sorts of records. Its also going to be a system seller, especially for the PS4. This really isnt too great of news for MS, which is why we probably have all of the hate from that side of the spectrum.

[McScroggz]

How can you take the author seriously? This is a small excerpt,

"Responsible for shitting out a Call of Duty game annually since the early 2000s, Activsion isn’t exactly hurting for cash. Bungie’s latest sci-fi MMO/RPG/FPS/social media adventure/”we can’t let Halo go” title has been steadily releasing a stream of very pretty images and news, and the hype for the latest AAA “masterpiece” is reaching its usual feverish pitch."

Not even an ounce of professionalism. Is Destiny a gamble for Activision? Yes. But they are betting on Bungie, a studio who developed one of the most influential franchises this century. Not only that, but it's not like they are attempting to make a game completely out of their comfort zone. Destiny has a lot of fundamental similarities to Halo - Bungie is just trying to evolve the formula.

I have my doubts about Destiny (although I still fairly optimistic); but I mean c'mon, to discount the game without playing it and before it's even been widely shown off to the media?

Pure drivel.

[jdaboss]

ummmm.. if thats a 3 game budget then why wouldnt that be worth it? this article is dumb as f*ck.

[corrupted_sharingan]

I thinks its the authors brain that needs to be flushed down the toilet, from wat i have seen till now i'm really impressed with how they are implementing the rpg genre within a fps game i know its been done bfore in borderlands bt the art concept and the environment of destiny really catches my attention

[AgentSmithPS4]

I may inspect Destiny's toilets for myself if the reviews/support is good.

Off topic - Outlast didn't have any turds in the toilets, how is that next-gen? ;).

[Blacklash93]

I hope this game doesn't bomb. The consequences will be utterly disasterous for Bungie if it does.

[Balcrist]

Ok, you do realize that that is for the entirety of the game, right? You also realize that a nice chuck of that change is going to go to a dev staff team that will rotate to be on the clock 24 hours a day, 7 days a week to make sure that Destiny has something new every day right? Over the next 10 years all that salary pay is gonna add up. Furthermore, it needs to sell 15 million copies? well let's see, ps3 and xbox 360 each have about 50 million units sold, some people gotta buy a second because one breaks or whatever, so lets say that there's about 75 million operational Units for the two combined. Ps4 has sold roughly 7 million units and Xbox One has roughly 5 million, which all added up means that Destiny has an install base of 87 million hardware unites... 87/15 = 5.8... so only one out of every 5 or six gamers need to pick up Destiny to reach that mark.

[SamPao]

there are movies with a 500mil budget and there were still tbousands of movies with lesser budget.
Nuff said

[threepwood007]

http://en.wikipedia.org/wik...

[ArtificiallyYours]

The author is a washout who relegated to videogame journalism.

Really, shitty drivel congratulations.

[bligmerk]

Activision recently announced selling 20 million copies of Call of Duty: Ghosts. That is all platforms but at $50 per copy, that is $1 Billion.

As for movies, there has never been one yet that cost $500 million, even with marketing. There have been quite a few $200+ million that have been huge failures like Lone Ranger.

Activision can expect at least another billion for CoD:AW. It's getting to be a strange world where video games sell tens of millions of copies, not just going platinum when they hit a million.

[VlllAxelLea]

let's at least wait till the beta and then judge it

[Dynasty2021]

$500 million for another Halo.

Yep, wasted.

[Toxic-zombie]

We will see what this $500 million buys at E3. Needless to say I have a beta code and cant wait for the game to come out.

[Maxor]

This game is setting up to fail. In order to justify this budget they will need to sell 60 million copies.

Good luck with that. There is absolutely nothing about Destiny that scream that kind of success.

[millerj2740]

$500 mil divided by 60 mil units means the game would only cost $8.30...

Way to troll Einstein. /s

If call of duty can sell 20mil, I think 15mil for Destiny might be a conservative estimate.

[Maxor]

They're talking about 60 million in terms of cost and profit vs the Call of Duty franchise. Because unlike Destiny, most CoD games were made for peanuts.

[Jazz4108]

So is the 500 million for one game as stated here?

[DivineHand125]

Why is the media working so hard to bring down Destiny. I for one can't wait for it to come out. If it's anything like Halo + Borderlands then it will be a really fun game.

[SonyMontana]

The writer of this article is either an angry midget or a troll.

[CrowbaitBob]

"Destiny's Filthy Toilet"

"I don’t care about Destiny. At all."

This "article" is just glowing with objectivity./s

[LAWSON72]

Out of the few devs Bungie is one I would trust to make a gigantic masterpiece with $500M

[tommygunzII]

I see a 500 million dollar turd but hope I'm wrong. Seems to me that 95% of this game is killing hordes. Hopefully there is more than "Show up to zone X and kill everything" just to do it all over again in the next zone.

[gigoran]

Just don't believe what that stupid woman on kotaku said. Almost everyone else praised their experience with Destiny.

Considering the money they have put into this game it's sure to go past 1 billion in sales. It's a 10 year game. Likely to go into the next generation of consoles. Paid for DLC for a decade. WOW did it so why is it so unbelievable that this game can? It's funny how Bungie has been making MS games for so long and the xbox fanboys loved them to death, but now all of a sudden they have lost their faith. Is it because they are not bound to their MS anymore?