Will Microsoft Have A More Aggressive Xbox One Strategy At E3?

Microsoft's (NASDAQ: MSFT) Xbox One has sold five million units worldwide, but that hasn't been enough to keep up with its chief competitor.

Will this force Microsoft to adjust its strategy in promoting Xbox One at this year's Electronic Entertainment Expo?

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pwnsause_returns1600d ago

it didnt just sell 5 Million, it sold 5 million to retailers. most of that stock still sits there.

Sony sold 7 Million to consumers.

pwnsause_returns1600d ago (Edited 1600d ago )

no matter how you ugh it, thats the truth. it all about how to get consumer interest back so they can sell those off the shelf.

whelp, my bubbles are gone, hate away guys.

alexkoepp1600d ago (Edited 1600d ago )

Its funny that these fanboys think retailers are just purposefully stockpiling x1 units lol. Maybe you have never worked in retail guys, but you order what you can sell. If you aren't selling you don't order more. A shipped number is within a week or two of being a sold number, this is how people in a retail business work. If you keep buying things you don't sell you aren't a successful business.

and Sony hasn't sold 7 million units to consumers buddy, Sony sells to retailers for the most part. Only a fraction of those users bought directly from sony

MysticStrummer1600d ago

@alex - Yet MS is slowing production.

georgeenoob1600d ago


How does that change the fact retailers still bought 5 mil consoles?

Wh15ky1599d ago (Edited 1599d ago )

"and Sony hasn't sold 7 million units to consumers buddy, Sony sells to retailers for the most part. Only a fraction of those users bought directly from sony"

LOL! Do you honestly think that's what people mean when they say "Sony sold 7 Million to consumers".


It could mean retailers are not ordering the amounts they were possibly because they are still trying to shift existing stock.

GameNameFame1599d ago

Desperategeorge and Alex.

MS slowing production is ultimate admission that they know it is not selling. Shelve units are not 2 weeks from being sold. That is just desperate.

They wouldnt have the discount sales and free game package sales if it was selling.

Even those price cuts didn't sell Xbox and now they have to slow production.

Biggest1599d ago

Slowed production and retailer price cuts mean that the 5 million sold to retailers were mistakenly stockpiled. The retailers THOUGHT they would be selling them quickly. The retailers made the same mistake that the Xbox division made. Oops!

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MultiConsoleGamer1600d ago (Edited 1600d ago )

Combined PS3/PS4 numbers not seperated out in their recent financial report.

72 markets > 13 markets.

Ittoryu1600d ago

Ugh 72 markets of which only 14 are responsible for the major of games sales and historically where the xbox brand does the most business.That means the xbone is in the markets that count jesus let it go. They need to do something.

MultiConsoleGamer1600d ago

Show us the data that backs your claims. Name the 14 markets and show us the sales for each region.

Go on, we'll wait.

biggame9011600d ago

He's right. XB1 has been released in North America, and most of the major European markets (UK, France, Germany, Spain, and Italy) and Oceania. These major account for the mass majority of console sales, and going by the XBOX 360, those markets accounted for nearly 90% of Xbox sales. So the 72 vs 13 argument is essentially null and void.

I'm disappointed in you. I figured you had more sense than to use such a played out argument, knowing what you know.

MultiConsoleGamer1600d ago

So no data then? Not surprising.

72 vs 13 a "null" argument? Ha ha ha ha!

Biggest1599d ago

The combined numbers were seperated. 7 million PS4s sold to consumer. They didn't say 7 million Playstation consoles. They said 7 million PS4s. Don't hide your head in the sand. You know the truth.

Every tracked country and region shows the PS4 selling more than the Xbox One. Every. Single. Market. All of the markets. All 13. All 72. All 1000978987987. Doesn't matter. Every single market where a PS4 and Xbox One are available for purchase shows the same thing. PS4 is leading in sales to consumer. Enjoy the sand helmet.

MultiConsoleGamer1599d ago

Another scared fanboy desperately grasping at straws with no facts or numbers to back his claims

You stink of fear

Wh15ky1598d ago

You're the one that sounds like a scared desparate fanboy.

Are you suggesting what he is saying is untrue? If so, where are your facts and numbers?

All the facts and numbers I have seen to this point back up Biggests claims, however, I have no desire to hunt through the thousands of articles in an attempt to prove anything to you, just as I'm sure nobody else has.

"You stink of fear"

You're psychological projection is transparent.

I really don't believe you are a "multiconsoleowner".

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SaffronCurse1600d ago

Ugh...This is why I'm on Gaf more..

DLConspiracy1600d ago

Yet everyone treats it as though they have stock options with Sony. It's probably safe to say most people don't even have shares in anything in these comments.

shadyiswin1600d ago

pretty sure you'd be a fool to buy sony's stock at this point lol,i do own shares in microsoft,home depot,walmart,proctor and gamble and jp morgan tho

HappyWithOneBubble1600d ago

Dude come on it don't matter. Sold to customers or retailers is still sold no matter how you look at it.

edwick1600d ago

no, it's not. sold-through is sold to consumers, sold-in is sold to retailers. sony's sold-through is 7 million. xbox one's sold-in is 5 million. nobody can say for a fact what microsofts sold-through number is, because they haven't released that number. but it's less than 5 million. maybe 4.5?

air11600d ago

Sony says thank you for making that clear...

nucky641600d ago

why are so many disagreeing?
i don't care about sales for any system but i read about what's going on.
here's an article from 2 weeks ago:

lelo1600d ago (Edited 1600d ago )


Seriously dude, just stop trolling and grow up!

As for E3, Microsoft need exclusives and they need to be big exclusives that sell consoles. They also need something that counters Sony's PSN+ offerings ... and a cheaper Kinect-less X1. That's my opinion, but what the hell do I know.

TheXgamerLive1600d ago (Edited 1600d ago )

Man you trolls just cant stay away from Xbox articles can you. Sold 5 million give or take and currently only in 13 markets sooo technically its a hell of a lot better than sonys share. September adds 49 more markets and Xbox will jump past sonys ps4. Regardless of that both systems are doing great and should be respected and instead we should all focus on games that are coming to us.
Comment yes Troll no.

Underworld1599d ago

Sold 5 million to retailers not consumers, there's a difference.

"September adds 49 more markets and Xbox will jump past sonys ps4."

Lol, that made me chuckle. No it won't. X1 is already out in the biggest and it's strongest markets and it's being beat in each of them.

Gunstar751599d ago

Yes. My local GAME has only sold 0.5 xbox ones since launch and they have had to rent an aircraft hanger to store their unsold stock.

I also heard that Larry Hryb has told the diggers in New Mexico not to fill in the hole where the E.T games were exhumed as Microsoft might need to bury "some stuff" themselves.

In total, only 27 xbox ones have been sold, globally and those are real statistics!!!

mhunterjr1599d ago

You're right, MS sold 5mil to retailers... Which means they sold 5 mill. Not nearly as impressive as Sony's 7mil sell through, but the phrase 'MS sold 5 mil xbox ones' is accurate.

Azzanation1599d ago

Xbox sell 1.2 million X1s a month. Soon it will ship 6-7 million. Look at it in any way you want. X1 is selling and stores will continue to supply when they sell though.

X1 - 13 countries - sold 4.4 million
PS4 - 72 countries - sold 7 million

You do the math.

FlameBaitGod1599d ago

They will lie in E3 like they ALWAYS DO

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Axios21600d ago (Edited 1600d ago )

Aggressive new strategy = opening in 42 more Countries


So according to pwnsause_returns, less than 2.5m X1 have resulted in TitanFall on X1 outselling ISS in Europe and North America, lol

@ Kayant, not saying you are wrong, but the article states that 26 were previously confirmed and now it's 28.

@ Lukas, still coming into a conversation without reading the previous comments, the troll suggested that 2.5m X1 were on shelves, just wondering how 2.5m X1 outsold 7m PS4, according to the troll.

@ Lukas

COD in North America

Poor Lukas, he asked for an apples to apples comparison and then balked when he got it

Kayant1600d ago

*40 in total.

26 new + 13 launch + china. It's actually 40

christocolus1600d ago (Edited 1600d ago )

From all thats been going on,i know MS is going to have a hell of a show at so excited.cant wait.


You beat me to it. Was about to post that link.

Kayant1600d ago

"Besides China, Microsoft's Xbox One will also debut in 28 other countries in September, such as India, Japan, Korea and Singapore for a total number of 42. Previously, only 26 markets had been confirmed" - Total number of 42. Which is wrong anyways because the only country not on the list is china all the other countries they list are in the new 26 markets list which makes it 40 not 42.

GarrusVakarian1600d ago (Edited 1600d ago )

Still comparing Titanfall to Infamous SS i see, Axios?

Weren't you asking for another member to compare apples to apples the other day? Oh well, wouldn't be the first time you have shifted the goalposts to suit your arguments.

Also what you're saying isn't some shocking revelation worth bragging about, it's just basic common sense....if Infamous SS overall sales are around the 1.1 million mark, then obviously less than 2.5 million X1's with a copy of TF for each of those X1's is going to outsell Infamous SS, lmao. Basic math, 1.1 is smaller than 2.5.

Why don't you do some apples to apples comparisons?

Tomb Raider?
Call Of Duty?
Battlefield 4?
Ground Zeroes?



I read all the comments here just fine. There was no reason for you to bring Infamous SS into this, regardless of other people trolling. But you just couldn't help yourself, so i called you out on it. Willing to make apples to apples comparisons from now on, or do i have to continue calling you out? Lol at you keeping tabs open, that cracks me up.

And seriously, your obsession with Infamous SS is ridiculous. Why don't you just find a way to play it and let off that steam you have built up inside you? All you ever do is talk about Infamous SS.

shadyiswin1600d ago

well you can't simply compare apples to apples. Cause while you ps4 fans were having a drought which would lead to higher sales of tomb raider ( i remember that week it sold well on ps4 cause there was literally nothing else out,people were even buying nba 2k14,battlefield and so and so on xbox one owners were buying dead rising 3,forza,ryse,plants vs zombies,titanfall,killer instict,kinect sports and so and so on. Basically it's not that simple,but what is simple is software charts and when you see that 6 out of the top 10 games are on an xbox platform it tells me xbox is selling just fine and being well supported.

GarrusVakarian1600d ago (Edited 1600d ago )

"@ Lukas

COD in North America

Hahaha. America = the world?

It's sad how desperately you bury your head in the sand while simultaneously moving goalposts in order to find a "victory".

You made sure above to mention that TF is outselling Infamous AA in North America *AND* Europe...but now you only want to mention NA sales for CoD, why is that? Why aren't listing CoD's Europe numbers? You're unbelievable.

"Poor Lukas, he asked for an apples to apples comparison and then balked when he got it"

HUH?! Where is the apples to apples comparison? YOU said TF is outselling Infamous SS in NA *and* said that - "have resulted in TitanFall on X1 outselling ISS in Europe and North America, lol"....yet you conveniently miss out Europe's sales when mentioning CoD. If that's comparing apples to apples in your mind then you are further gone that i thought. Seems the only person "balking" is you, when it comes the existence of Europe, LOL.

So if you would be so kind as to list CoD's Europe sales, please......

GrandpaSnake1600d ago

I am almost convinced this guy is a payed shill, i am glad you are taking the time to prove him incorrect.
Also props for trying to go against him on a obvious xbox flame bait article.

supercpu1600d ago

Troll lukas . Surely with a bigger user base they will sell more there plz don't forget to mention that peace and love to all gamers ☺

diehardmetallicafan1600d ago

well said lukas. i hate people who think the borders of america is the edge of the world

shadyiswin1600d ago

because listing the europe numbers would be stupid seeing as the xbox one is not available to half of europe,the fact that titanfall is killing europe is huge win in itself. If you are looking for a more accurate answer to sales then you would use america cause they are both 100% penetrated here.

Like i said above,xbox one has way exclusives than the ps4 so this would lead to what look like lower sales in some games,but in reality maybe no one cared for need for speed rivals cause they got forza 5,and if you think batlefield 4 and ghost sales weren't impacted by garden warfare and titanfall you are just foolish,but this is n4g after all. It is nice to have nice choice of games on my console of choice.

Even with the 2-3 million sales lead and the huge drought of games,infamous didn't move hardly anything,why? cause no buys sony's exclusives which is why all of there studios are in disarray. I knew it was a rap when kinect sports outsold gran turismo 5,what did gt 6 sell? less that 2.5 million.... last of us is the only exception selling 6 million+ great job,not halo great and also wont spawn sequels and so on,so basically it was lighting in a bottle for sony,not to mention it seems like naughty dog crew members are trying to get hell way from sony lol

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nope1111600d ago

*Removes the worthless Kinect*

Uh-oh, sh*t just got real, son!

DVS-Zev1600d ago

Can't believe it's been almost a year already.Man, does time ever fly by.

Aces171600d ago

How is a little over 5 months almost a year?

incendy351600d ago

Super Time Force is coming May 14. I can't wait. As for E3, I don't really care haha. I mean I do but yeah, not worried about who is more aggressive lol.

christocolus1600d ago

Dude E3 is next month. I'm super psyched for it.

ghostface91600d ago

where did you heard that i have been waiting months for that game cant wait for both

incendy351600d ago (Edited 1600d ago )

Capy announced on Twitter today! I am so excited

beerzombie1599d ago

That game is a must buy. playing on my X1 cant for this.