A new chief executive, a new head of Microsoft’s Devices business, a new corporate philosophy. But Microsoft’s Xbox Live Gold subscription service, especially on its new Xbox One game console, seems stuck in the past. Some of the included services are still arguably worth the money, but the rapid evolution of free cloud services in recent years surely has some Gold customers asking: “Why am I paying for this again?”
It's time for a change. Whether Microsoft's ready to mess with this cash cow is the big question.