Xbox One will cost $820 in China

The Xbox One is officially coming to China, but is it really going to be this expensive?

[Axios2]

Premium products like:

Audi
Buick

have done well in China

So X1 should be fine

[christocolus]

@axios

I hope they do really well over there but that price tag seems quite high especially when you consider the fact that they plan to win over a lot gamers.

i read somewhere that MS plans to manufacture the console over at china, if thats true then this aint right. The xbox one will be released at a very fair price in some of the 42 countries listed for the september launch.

[MASTER_RAIDEN]

LOL wtf?

do yourself a favor and google "Chinese counterfeit cars" super fast.

[liquidhalos]

Did you watch the Top Gear episode where they showcased a few of those cars. What a blatant rip off. And damn was the fake mini ugly!

[GTgamer]

So we compare consoles to cars now hmmmm

[DJMarty]

Buick premium product WTF...lol

American cars suck as does X1.

Only thing X1 has in common with Buick is they both American and both suck.

[Porcelain_Chicken]

It would cost $720 without kinetic. JUST saying lol.

[LexHazard79]

You suck!

[quenomamen]

Buddy of mine had a 2005 Mustang and after 2 years the Gas Gauge stopped working as well as the Speedometer and if he let the car sit for more than 5 days it would drain the battery. Then he went out and dropped like $30,000 on a special edition Jeep that had major engine trouble after a year. Meanwhile my 03 Toyota is still running. Yea, Im not buying American cars, maybe a truck, maybe.

[Gotcha5]

Just imagine how much the PS3 would have cost if launch in China.

[TheSaint]

Different countries pay more or less for stuff, try living in the UK, we get screwed on everything.

[THC CELL]

We live on a island most stuff imported get over it lad.

[diehardmetallicafan]

man your being screwed by a small one compared to what we cop here in australia

[calis]

Yeah, after travelling for the past 9 months, Australia don't get screwed as much as people wish.

Petrol is cheaper in Australia than most countries.
We earn more money and pay a little more on smaller stuff.

It's really only high priced products where the discrepancy is noticeable.

[liquidhalos]

@THC CELL

We cant exactly blame import charges when the vast expanse of water separating our island from the mainland is often swum across by pensioners for charity. Its not like sailing to OZ to Midway. Our inflated prices are courtesy of VAT, Tax and greed. Go Cameron! :(

[bobtheimpaler]

How is the Xbox 1 a premium product with the likes of Audi, Buick, Prada or Louis Vuitton? It isn't.

[TitanUp]

no console is a premium product, that is crazy talk.

[SirBradders]

Totally agree I would say a high end PC is a premium gaming device.

[JustPlay4]

UnbiasedOpinions: ps4 and Wii u are coming to China as well, just saying

[bobtheimpaler]

They're all already available in China. Anybody thinking this will be a boost to any of the consoles is kidding themselves.

Kids and young adults in China are too busy studying to play games. When people do play games, its PC MMOs or mobile games. And if were talking about console market share, Nintendo and Sony have far more equity than Microsoft across Asia. Never knew anyone excited by Microsoft unless it meant getting a job with them.

Nobody is going to want to pay for TV in China. Set top box market there is already saturated.

The comparisons to cars is ridiculous. Why the hell would they want a Buick when they got the money for more exquisite European cars that people actually want.

[StoneyYoshi]

Buick and premium product should not be used together...

[No_Limit]

from the article: "But the Chinese gaming media, citing an anonymous source, is claiming that the console already has a price: 4999 RMB (about $819)"

Misleading headline. We are not sure what the price will be yet but just a guess from another insider. It should be "Xbox One MIGHT cost $820 in China" andtnot WILL.

[Flutterby]

From what i have heard from my pen pal in China , the xbone and ps4 are easily available at any electronics store anyway , so I can't imagine it will make a difference to any company "releasing" there be it wiiu xbone or ps4 if the people want it they can already get it easily, ask anyone in China that games and I can bet they know who sells them.

[D-riders]

What???? Your comparing cars a basic need to video games . R u serious

[Thatguy-310]

A console design for "American" lifestyle will not survive in the Asian regions. That's why the Xbox brand isn't big outside of the US. Yea it has it's strong presence in other territories but the console is built from the ground up to cater to AMERICANS

[Lior]

most people buy knock off cars that imitate those brands actually, also people in china don't care about consoles and pc is number 1 there

[Magicite]

As long as Axios2 believes in this, X720 will do just fine even on Mars.

[SoulSercher620]

Did you just call Buick a premium product?

Facepalm.

[Jazz4108]

Did anyone read the article. Its a rumor and the article itself says it most likely will be much lower. In the long run it does not matter as people on here only see and here what makes them feel better about themselves. Its time to end this stupid fanboy crap and grow up.

[Gekko36]

Something tells me that in china the brand recognition of Sony and the Japanese may not be the positive sales tool Sony thinks.

The relationship between Japan and China since 1937 has been tense to say the least, made even worse following the recent Japanese refusal to recognise the use of "Comfort Women" during the Japanese invasion of China during in the late 1930's.

That said the trade between America and Europe is pretty solid so it could be a goldmine for companies getting into China.

On Topic: To be honest, the middle class in China is very affluent, more so that any of the top 3 global economies. $800 not be anywhere close though MS will sell at a loss to get into China and lets face it the market there is MASSIVE.

[nypifisel]

Cause the US is so well looked upon in china.. Please

[Gekko36]

Compared to the Japanese, the Americans are Angels in China's eyes.

Don't get me wrong, Americans are viewed as insular, dangerous, intolerant morons by most of the world. Particularly regarding;

Foreign policy
The Republican party
Electing a subnormal president (Bush Jr)
War mongering etc. etc. etc.

However we are talking about The history between China and Japan, compared to the history between China and America

So the Oscar goes to Chinese / Japanese relations every time. Just look at 1931 - 1945, it's not a pretty picture.

[osprey19]

Considering the xbox will be one of a few gaming companies that will be able to legitimately sell their console in China, I think they will not only be fine but do very well. It's a large market with a large demand and because of the ban, not a lot of competition.

[nypifisel]

That's applying western thinking to a universe where it does not exist. Neither console will do very well in China, PS4 might do a bit better due to price.

[josephayal]

$820 is not bad for what this product can do. Xbox one is worth every penny IMHO

[choujij]

The value of consumer goods is dependent on what people are willing to pay. It's struggling now at $499, and you think it's worth every penny of $820?

[nypifisel]

Human kind disagree

[nypifisel]

lol good luck with that

[MonstaTruk]

You're calling the Xbox One a "premium" product?! Is that what we're doing now?! When did THAT happen? :-/

[AKissFromDaddy]

Its too expensive + any game(s) that promotes or incites obscenity, drug use, violence, or gambling is banned. It's over. It's dead-on-arrival.

[GeofferyPeterson]

Microsoft...
http://www.troll.me/images/...

[HappyWithOneBubble]

LOL that pic

[mrpsychoticstalker]

If they can afford other American products such as iPhones (way more expensive) buying the very first Console in 14 years after the ban is affordable.

Xbox will do well in China.

[AKissFromDaddy]

An iPhone is a mobile device anyone can manage their life on. A game console isn't.

This isn't a comparison of apples to apples.

An iPhone and game console are not equivalent. Right?

[gigoran]

All except for the fact that people in china HAVE been buying consoles and games in the last 14 years. Maybe do a little research before making such bold claims.

"But but but they were illegal in China!"

And? Chinese still purchased them. Do your research!

[KonsoruMasuta]

You're right. Consoles were openly sold in parts of China, despite the ban. This legalizing doesn't help much.

Chinese gamers prefer MMO, MOBAs, and other games of the sort. Consoles don't have a great selection of these games. Plus, not many will be willing to pay the required fee to play online. Add that in with the Chinese censorship laws and (probably) the high price and it's a no sale.

China is and will remain a PC dominated market.

[chazjamie]

trust me thats not the price. i live in china. you wont be paying that much.

http://s.taobao.com/search?...

[Sarobi]

Unless Microsoft goes out there and promotes it as a console that is opened to piracy.. they won't be interested. I don't expect any next gen console to do well in China unless Microsoft/Sony basically gives them special treatment and removes subscriptions, and a whole bunch of free games.

[Xdone]

DOA..
Rofl.

[Inception]

Good luck with that kind of price

[ironfist92]

International price-gouging. Yay.

Its obvious MS dont really give a damn about their consumers outside of America.

[Flutterby]

Well considering pretty much all their apps are America only I would say you are right. Half the stuff they can do isn't even available in Australia still , imagine how it will be in China lol MS has no chance and also the consoles are readily available in China already my pen pal has a PS4 right now and has had it before I got mine in Australia.

[LightDiego]

I heard that chineses love Halo and Gears of War, Xbox One will be a huge success.

[JustPlay4]

Did you read the restrictions? I think only the Wii u will do well, because of it games don't break the rules

[Spikes1471]

Mario steps on mushroom. Banned.

[Flutterby]

Halo and gears would be banned in China because the "chineses" have very strict rules. Look at WOW for example , China gets expansions months if not years after the rest of the world, the wrath of the lich king expac had to be edited to kingdom come just to be released. I have a feeling you xbone fan boys are putting more faith into this than even MS.

[styferion]

It's not "will" cost, it's "already" cost that much. Do any of you really think because it hasn't launch in another countries means it's not available in those countries?
It's already been sold everywhere around the world though they have to import it from already launched countries, meaning the sales number goes to those countries.

Just come over and see for yourselves that it's easy to buy XB1 in all those not-yet-launch countries.

[azure1990]

First off remove this article. The title is sooo misleading. Read the article people, it came from anonymous source, and Microsoft hasn't addressed it yet. They haven't even announced the price...... Wait I'm talking to Sony fanboys so why am I typing. fuck it whatever

[gigoran]

Soooooo funny seeing the xbone fail around the world.

[TheSaint]

Less competition isn't funny.

[THC CELL]

I'd rather have competition like the old days Sega Nintendo where no one give a fk. We enjoyed gaming back then whatever the console. Ms made the console war and now it's a battle that won't end till someone drops

[zeuanimals]

@THC CELL:

Lol. SEGA? NINTENDO? You weren't around back then, were you? Their console wars weren't as big as today's, but that's because nobody had internet. But those console wars were "fought" in real life.

Blast processing was Sega's equivalent to "the cloud". Better sound chips and color RAM made the SNES "so much better" than the Genesis. Etc.

People even compared versions of games, saying the colors and graphics in Street Fighter 2 on the SNES were so much better than the Genesis version, but the Genesis controller was so much better for fighting games compared to the SNES. Mario was a million times better than Sonic and vice versa.

[SITH]

Light weights.

I was around when it was commodore vs. Amiga (PC war), Atari vs. intellivision. By the time sega and Nintendo rolled in, it was all hilarious. It is just old news with the fanboy kiddies now. Since the 80s there has been a console war. Just because you were sperm during it, does not mean it is new. The consoles change, but the fanboys remain the same.

[Spikes1471]

Lol at the person blaming Microsoft for "the console war". You know who's fault it is? You, the consumer. These companies make these product to make money. You people are brainwashed idiots that gobble up everything. iPhone for example can sell millions in 24 hours. Don't blame the company they want $$$.

Also your (the consumer) fault that Sega fell. You didn't buy enough; The Fall of Sega.

[HappyWithOneBubble]

Sega fell because they didn't bring the goods. Plus I agree with THC CELL. I never had a problem with MS til they made 360 which is the 1st console I had to break in under 1 year. So really MS did start the console war because they had money on their mind 1st and making a good working product 2nd.

[Spikes1471]

@NoWayOut

I hope you nor anyone associated with you runs a large company. Noooooo, of course money is the first thing that comes in their mind.

[SilentNegotiator]

Yeah that's hil...have you ever heard of the Marx Brothers? Ever seen a Mel Brooks film? An episode of Seinfeld?

Seriously, you think THAT is "funny"?

[Moncole]

Just like you in bed.

[TheSaint]

This isn't going to help the X1 at all, quite the opposite in fact.

[DarXyde]

Keep in mind PlayStation is quite expensive in Brazil. Quite.

This can't be right. Isn't the XBOX One manufactured in China?

[GeofferyPeterson]

Pretty much everything's made in China. If they actually paid everyone decent wages, there would be no more super rich people, and we can't have that.

[ArbitorChief]

I doubt this will be the price, I'd wait for official news and not more of these "insiders" who really are just NeoGaf junkies.

[DJustinUNCHAIND]

Anonymous source? Okay.

[SilentNegotiator]

Well gee, account for all of the shipping costs from the factories to the stores and you have a product that must cost an entire -$70 more to sell to the Chinese.

But in all seriousness, the taxes probably have a lot to do with it.

[Bhuahahaha]

selling console on china isnt the problem the software does

and the other problem i see on xbone is
the comi censorship.it will most likely disable 90% of the xbone functionality

[cyclindk]

I spend that on eggrolls every year....

[Iamnemesis4880]

Crazy price wow

[mhunterjr]

I can't see it selling for this price UNLESS, they are going with the cell phone model.
Buying the console outright is expensive.... Buying it with a BesTV subscription means having the console cost subsidized with your monthly bill.

[NeoTribe]

The rules are to strict. Look up what games meet chinas rules and you will see that only mario would be allowed in such a backwards slave driven nation. Consoles wont sell well there.

[pyramidshead]

DOA

[Tornadobounce]

Doh mah!

[candy_mafia]

I would love to see X1 do well in China.

It's a good test for other consoles. PS4 should do well there too, but given the draconian rules, I can see Wii/Wii U doing especially well in China.

[BLAKHOODe]

I guess the fanboy wars will never end. I know before the Xbox One and PS4 released, I got ridiculously sick of it.. to the point I stopped reading these comments so much. Fact is, fanboyism is stupid and as gamers, we should hope that Microsoft AND Sony do well competing against one another, because WE, the gamers, are the true winners. If only Sony existed, prices would be ridiculous, console gaming would be dead. Same if there was only Microsoft. We get to enjoy what we love, because there is competition. It's cool to favor one console over another, but don't be all fanboy about it. Support your console, but support the business as a whole.

[MonChiChi]

I remember before all that when the word "fanboy" wasn't a negative term.

[Predaking77]

I don't get it.

The main argument of xbone owners was "I only care about US, there is where I live"

And now suddenly they do care about China so bad.

But when the PS4 ddominate the x1 on China the they will go back to the old I only care about the US argument. This is crazy.

[MultiConsoleGamer]

China, unlike Japan, actually likes western products.

Only Apple has made headway into Japan.

[Jazz4108]

The price is a rumor and even the article said its most likely not true that the price will be lower. Premature article based on a useless rumor with no facts or source.

[ritsuka666]

That's a lot.

[Ittoryu]

Everyone that think the xbone will be fine at 820$ because the chinese and premium products consider this; phones, cars and clothes are necessities a game console isnt. Plus your talking about people who still use xp and refuse to upgrade to anything else not very good considering the xbone is win8.

[SoulSercher620]

This pretty much confirms the Xbox One will be DOA on launch day in China.

[SegaGamer]

What a rip off. When you consider that a lot of games are going to be banned it makes you wonder why they would even buy the console.

[mrjfrags]

In U.K the price is equivalent to $725.93
This is probably true. £429 UK

[DevilishSix]

Wonder how well the kinect will work with their native language and how will the TV functions work with television there?

[TRS_Gear]

That's a pretty high price, good thing there is no need to tack on shipping charges. *buh-dum-cha*

[feraldrgn]

gouging?

[Ulf]

No, that's $400 to build one, and $420 to the Chinese government.

Not kidding.

You can bet the government will screen all the available games, as well.

[Brazz]

lol! at US$ 820, 3-4 times China minimum wage, X-one is gonig to fail very hard on china! hell, you can make a high monster PC whit this in China ( China Pc is much cheaper than PCs in USA)

[Ulf]

Define "fail". In what circumstance could a console be sold to the average Chinese worker, whose entire FAMILY earns $6K/year (and they are pretty much ALL working), when consoles like the XB1 and PS4 cost near $400 to build.

...and then you gotta pay import taxes, which are determined by the country.

$820 is dirt cheap, given the circumstances. It's a mistake to pretend the whole of China can afford such a thing -- but its pretty clear that the whole of China is NOT the market.

I do agree that the PC market has a huge edge in China, and that such an expensive device is unlikely to be able to compete with that directly. However, it'll be the elite of China who purchases them, not the average gamer, and they'll probably be getting it for the different experience Kinect offers, not simply to supplant a gaming PC.

[Ulf]

Wow. That's alot cheaper than in Brazil. It's over $1000 there, iirc. The PS4 is, as well. Heck even the 360 and PS3 cost a small fortune in Brazil.

Obviously the console is not for the average Chinese factory worker. Those folks have enough trouble affording food, @ $6K/year average for the whole family -- they are not gonna buy a console, whether it costs $820 or $199. It's ridiculous to imagine that MS is marketing the console toward that demographic -- they're obviously not.

Simple math tells us how 50M Chinese consoles, sold at, say a $200 loss, would add up on the books. ($10B USD loss!) And as long as the general populace can't afford it, China is gonna tax it, basically doubling the price.

[TBONEJF]

Ouch i feel sorry for the CHINESE GAMERS that want that system hope won't find in the news that some poor kid sell his organ for a XB1 like they did for the iPhone.

[sgtGanGreen]

That is exactly how much I payed it in Bosnia and Hercegovina