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Submitted by micx 576d ago | opinion piece

Nintendo’s E3 Plans Target The Wrong Audience Again

This morning, Nintendo announced its plans for E3 2014. Like last year, the company has decided not to hold a press conference. It’s doubling down on that approach this time, and won’t even hold a show floor briefing for media. (3DS, Culture, Nintendo, Nintendo DS, Tag Invalid, Wii, Wii U)

ritsuka666  +   576d ago
Damage control of media already begun people.
LOL_WUT  +   576d ago
Nope, Nintendo is basically appealing to the core Nintendo fans I guess they didn't learn from last year. Failing to garner proper 3rd party support, CEO taking pay cuts and having to revise WiiU sales forecasts for the second time.

Let's be honest here people an E3 conference causes hype and live reactions that you won't get from an enclosed environment like a Nintendo Direct.

Guess they want to keep on being irrelevant. ;)
thehobbyist  +   576d ago
If they're so irrelevant. Then why did over 100,000 people in the US alone tune in to see the Smash Bros direct live? Answer that question.
And E3 isn't as good as what Nintendo is doing since let's be honest here. Is it better to only allow the press to play your early builds or everyone?
Because what is the handful of press members compared to the THOUSANDS of people who'll go to Best Buy to play the early build of Smash Bros? The answer is nothing.
The community that stands behind Smash Bros will generate a lot more hype when they can play it themselves than Jessica Chobot or Adam Sessler could ever hope to.
yellowgerbil  +   576d ago
If I was to go to twitch now and start a live feed of 2 puppy's wrestling it would get 100K people.
randomass171  +   576d ago
@thehobbyist I tuned into the YouTube version of the Smash stream and I remember that one exceeded a couple million viewers, actually. It was interesting to see the number fluctuate. :)
ritsuka666  +   576d ago
I won't doubt Nintendo. Sure every company makes mistakes,but Nintendo is the greatest game company of all time and I believe they can make their gaming strategy successful whatever it is this year during E3 time.
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wonderfulmonkeyman  +   576d ago
Yeah, because the online presentations are never covered with follow-up reports from the media, never watched by non fans, and never generate hype./s
Pull your head out of the media's bum, dude.
scissor_runner  +   576d ago
I'm starting to see n4g is just a place where other websites funnel their bad journalist way Thur click bait. They will get more push back if more people see that they are lieing about what they are posting.

It also makes it easier for the media outfits that are not nintendo fans to get nintendo traffic. It really is sad how they all claim to have had a Nintendo console in the past but hate them now.

If that was the caSe then voice chat and video uploading are in this mariokart and they will be holding a tourney at the damn even for the game while we all get to go to best buy and play their games.

Now if you needed a salesman pitch and some skin shaders or particle effects or fish ai... then maybe you should go to siggraph. If that is all sony and ms have then they are dead to me this year. I want games that I want to play every day, not stories or demos of graphical stuff that is old news.

Also with what is announced they potentially have already won E3 in my eyes. Imagine the glitch fest ps4 and xbone games would be if we could play the alphas.

So what happens if they announced more games!

We know x is coming, smash, zelda, possibly unified accounts.
smoothdude  +   576d ago
I think that everyone can agree that Nintendo has always done things their way. Whether this has benefited them or not is up for debate, but lets all face it, gaming is all about the games. You buy Nintendo for Nintendo Games, Sony for Sony games, and Xbox for Xbox games.

I for one am super excited about Super Smash Brothers for Wii U, and rest assured I'll end up buying the game, however, if you prefer a different game then as one gamer to the next buy the games that you enjoy.

I do think that Nintendo is missing out by not having a presentation at E3, but obviously they have their reasons for not having one.
Shnazzyone  +   576d ago
Expect Wii U in the number 1 rank when that MK8 bundle drops. You call nintendo out of touch... Nintendo is getting free advertising from the reactions on its nintendo direct. People call it silly... then what have they done? they watched it. It's ingenious really. I expect more silly stuff at e3 and I also see this as a nice turning point for Wii U. MK8 is like Halo level bundle. That is gonna sell like crazy. Wii U, MK8 free additional game, a special edition wiimote that will likely be going for 70 bucks on it's own.

Out of touch? Nintendo is suddenly on the mark.
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WiiUsauce  +   576d ago
Right, they're irrelevant uet you can't stop clicking on Nintendo related articles to comment lol.
3-4-5  +   576d ago
* How are we getting our XB1 & PS4 news ?

FROM websites on the internet, and people reporting it on the Internet !

How many people are actually going to be at E3 ?
- vs How many other people there are out there potentially buying games post E3.

This is literally a non issue.

Gamers both want more differences, yet complain when something is different.
Magicite  +   576d ago
say what you wanna say, but this time Nintendo must bring out all the big and small guns they have got. Core audience isn't enough, you must appeal to different types and layers now.
GT67  +   576d ago
and this why i have not bought wii U yet. how long you think zelda,mario,metroid, donky kong,smash bros. games will keep you busy???

Nintendo have boat load SNES titles they could re-establish on wii-U if not hope they will for Nintendo fusion console.
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Ausbo  +   576d ago
Not having a conference is a big mistake. They should have learned from their bad 2013
-Foxtrot  +   576d ago
I think what people fail to realise is how much E3 has become more known over the years. Announcing something at E3 is better then announcing it on a Nintendo Direct.

You would have way more exposure on the stage, where you'll have an audience full of tons of different media teams live tweeting updates as soon as they have spoken on stage.

The majority of people watching these directs are already people who have a Wii U. Now that would be fine if you had a HUGE install base and you wern't really bothered about numbers but Nintendo are not in that position.

To not give the Wii U an E3 show, especially when you have Zelda which will most likely be announced is ridiculous. I feel like they aren't really trying with the Wii U to get the word out about it if they can't even be arsed to do a traditional E3 show, the one thing a year all eyes are on.
DryBoneKoopa85  +   576d ago
@Foxtrot: Wouldn't it still be considered Nintendo fans only watching a Nintendo E3 press conference anyways?

It's not like the Sony or Microsoft camp are going to tune in and see what Nintendo games are coming out if they had no interest in Nintendo's home console in the first place. If you need evidence just look here on N4G. Not 1 Nintendo article makes it to the top banner for hottest trending news on the site.

I don't think there getting any less exposure by doing a direct/digital event. The same people would tune in for a Nintendo Direct that were going to watch a Nintendo E3 Press conference. Only difference is the press is not their to relay the news to the world first.

Its not like E3 is aired on national television and anyone can just click on the channel and watch.

You also act like if they were to show off Zelda U on stage its going to magically change peoples minds that keep saying Nintendo keeps rehashing the same games.

Lets be honest, the Media is p*** because their going to get less traffic to there sites for not breaking the news first. This is just a case of entitled "journalist" making a fuss over Nintendo cutting them out of the loop.

These are also all the same "Journalist" who keep reporting how Nintendo is DOOMED or How Nintendo is not in touch with their fans. No matter what Nintendo does their damned if you do and damned if you don't. It's been this way since 1985.
BattleN  +   576d ago
There still at e3 tho!
SilentNegotiator  +   576d ago

If the press isn't delivering the news, it doesn't reach as many people. Even if they don't typically become top news, we get a lot more articles about Nintendo's E3 announcements when they do a traditional press conference. When they do directs, we only get a few.
DryBoneKoopa85  +   576d ago
@SilentNegotiator: I have to disagree because isn't it the same journalist that are aware that Nintendo are doing a Direct/Digital Event? They still get to report the very same news.

Also, who is it going to reach out to more? The casual audience? From what journalist and arm chair journalist keep saying is that market has moved on. Nintendo can't rely on that market.

You think our parents are going to go and find a Nintendo E3 press conference to watch? No they could care less. The only people Nintendo is reaching out to these days are gamers. That's it! There is no secret audience out there that is watching E3.

The Media can still do their jobs and report on additional information like inside stuff with the developers on what made them choose the things they chose for such and such tittle's.

I find it funny how everyone says Nintendo is stuck in the 90's but yet their getting flamed for doing something new and different. I think its time to move on and accept the fact you don't NEED E3 anymore to get some giant gaming news. You can now say everything you need to say in this day and age right from the comfort of your own home/office.
randomass171  +   576d ago
The thing is all the big news outlets will report on both the Direct and the conventional E3 stage shows. Besides, Nintendo's presence on the show floor will still be there. I don't think it's about the information reaching people. It will get out there for those who read game news sites no matter what. And as I've said before, with a digital event and a Smash tournament and other things one their plate, I honestly don't see how you could fit it all into a single hour anyway. They could do both, everyone's right about that. But I don't think it will matter significantly in the long term.
scissor_runner  +   576d ago
Dry bones is right. Yet i already went to gdc and a few other events. I'll go to best buy just to see if best buy is using this opportunity.

The gaming press might actually be the reason why gaming is stagnant. They are causing more wars than joy. It's time sony does what nintendo is doing or risk getting just out spent by Microsoft. Imagine if ms went all in and brought porn stars on stage lol to play their games. What if they actually shot part of their game at E3 with a red camera... then put it into a game live. None of that would be real gaming but it would be easier for none gamers to write about it.

The question now is which media outlets have real gamers in them? It's starting to seem like we got a lot of casual gamers making our news. Some games are not even reviewed because they can't be beaten.

Mine craft was big without the need for online gaming media.
gaffyh  +   576d ago
Who is disagreeing?? Disagreeing doesn't make it not true fanboys!
Nevers0ft  +   576d ago
I am... They moved the presentation from a live one to an online one, that's all (will you be present at E3 or watching the presentations online, like the overwhelming majority of us?) On top of that they're hiring the hall next door for a Smash Bros competition, having the usual E3 show floor presence AND touring best Buy with demo units. I'd argue that they're doing *more* for E3 than the other console manufacturers (as far as we know).

And I know I'm going to be accused of "fanboyism" or damage control but, does me owning a PS4 as well help mitigate that?

I'm not saying the Nintendo approach is better, but it works... As demonstrated by the omnipresence of articles regarding today's MK8 Nintendo Direct - it's not exactly gone unnoticed by the gaming media!
thehobbyist  +   576d ago
It does when the "truth" is subject to opinion itself. Making it not even eligible to be truth in the first place.
gaffyh  +   576d ago
@Nevers0ft - Your logic is flawed. Ausbo is correct for so many reasons:

1. Last year's "Nintendo Direct" at E3 was terrible!
2. The fact that the other conferences are live means there is instant accountability, meaning the companies have to do their best or they will be slated at the conference itself. Which means you have better announcements when it is live! PROOF: MS $499 XB1, PS4 $399
3. Mainstream press are at E3, from all over the world. If you don't show up to it, all the focus is on your competitors. Even if people think the media is being biased, Nintendo need good press. Doing a non-live show is not the way to go about it.
4. Live shows also mean that we can see things running, and most of the time you can tell whether it is a video or a real gameplay demo. Which means third parties as well as first parties have to make sure their games are presentable. In a non-live environment, EVERYTHING is bullshots.
5. Nintendo Direct PREACHES TO THE CHOIR! Nintendo fans will watch it, and hardly anyone else.

"As demonstrated by the omnipresence of articles regarding today's MK8 Nintendo Direct - it's not exactly gone unnoticed by the gaming media!" - WHERE??? I can't see anything about this on N4G. It proves that these announcements just get overtaken because there is no hype.

I want Nintendo to do well, which is why they need to have a live conference at E3 and bring it. The stage should be used to announce massive games like Zelda, but everyone making excuses for them is not going to help them at all!
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Nevers0ft  +   576d ago
gaffyh... Year after year we see memes of retarded stuff happening at live events. We see cringe-worthy presentations and outright bullshots presented as in-game footage. I agree that last years E3 presentation wasn't great, but that doesn't mean the whole concept is flawed. The Nintendo Direct has taken quite a "weird" and quirky turn as well recently so hopefully this years presentation(s) won't be quite as painful.

As for today's MK8 direct being all over the gaming press... It is, go look :)

I'm not making excuses, I really don't see Nintendo making the presentation a pre-recorded online one as being that big of a deal :/
randomass171  +   576d ago
I don't know, a more controlled environment, especially when Nintendo is showing unfinished games, will lead to less incidents like when Miyamoto tried to demo Skyward Sword. That actually had my friends believing Skyward Sword would be as broken as it looked in the demo. Online presentations like the Nintendo Directs are more effective to showcase new game information, I think. Having both would be nice, but I'm honestly happy to just get the direct. I keep myself up to date with all things gaming, so the news will reach me no matter what.
scissor_runner  +   576d ago
Gaffyh have you ever bought a car just by looking at a press conference? What about a house?

Did watch dogs and battlefield 4 not teach you a damn thing? Why aren't sony and ms at best buy letting real people play their games in uncontrolled environments? Remember all of that power that never showed up in game on the ps3? Remember all the games demoed on pcs with ps3 and Xbox controllers. Do you even know what a host controller terminal is?

Yet you stand by these flawed ways of accountability when they haven't stopped gamers from supporting and wasting gamers money.

The media was suppose to spread new not make up their own. The headline is the wiiu an add on comes to mind. This was even tweeted during the conference. All Media ran with it and funnel that Message.

This potential has hurt gaming. The ps4 and xbone are collecting dust and the very games that spearhead those systems where empty hype of horribly broken or worst yet possible on lesser systems which asks, what is the point of being barely better if no games can use it.
micx  +   576d ago
If you're not going to E3 personaly, it's same. You'll watch a livestream either way.
lilbroRx  +   576d ago
No having a conference that targets media outlets who have shown nothing but disdain for Nintendo while attacking them over anything they can find, and instead targeting customers and fans directly is a big mistake?

I'll have to disagree.

The media is full of biased fanboys who have grown entitled from all of the press privelegaes and the belief that they have some kind of power in the gaming world. Nintendo is showing them that they don't have power over them.
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SilentNegotiator  +   576d ago
I didn't know that people could have VICARIOUS grandeur delusions.

Nintendo has been criticized for making so many bad moves in the last couple years. They're hardly unique in that regard. We get the doom articles from what the media considers to be doing the worst, no matter what manufacturer.

There's no conspiracy against Nintendo.
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Ilovetheps4  +   576d ago
And thankfully, we won't have to sit through the financial portions of the E3 presentation. Do people really enjoy hearing the financial portion for the first 20 minutes of a presentation? I know I don't. That's why I appreciate the way Nintendo does it. It's one piece of information after another. It's made for the gamers, not the investors. The investor portion is separate.
SpiralTear  +   576d ago

"We get the doom articles from what the media considers to be doing the worst, no matter what manufacturer."

We get doom articles from everyone everywhere. The current trifecta of doom bait is Wii U, Xbox One, and Vita. You cannot tell me that all three of those are doing "the worst." If something's not first place, that doesn't mean it's doing "the worst."

Also, it has nothing to do with "who's doing the worst" because the people who write these doom articles don't understand the whole situation. You cannot tell me that every single doom article about Nintendo has been right just because Nintendo's not the frontrunner. If you read any of those articles, you'd understand that.
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Ol_G  +   576d ago
I think this is the main reason Nintendo is doing this
The western media are on a mission to destroy Nintendo it seems
and articles like these are just proving their point
They can't do anything right with these people so why try at all just do your own thing
randomass171  +   576d ago
@SilentNegotiator I don't think anyone disagrees Nintendo has made mistakes, but I've seen more than a few lies and exaggerations thrown Nintendo's way as a result. And lot of it is for attention. Wii U was widely believed to be weaker than the Xbox 360 for a time for goodness sake. Lies against a struggling product are lies regardless.
SilentNegotiator  +   576d ago
" We get doom articles from everyone everywhere. The current trifecta of doom bait is Wii U, Xbox One, and Vita. You cannot tell me that all three of those are doing "the worst." If something's not first place, that doesn't mean it's doing "the worst." "

It's all about perception. Vita IS doing the worst, no question. Wii U is selling the slowest of the three consoles and Xbone has sold the least amount of units so far and are slowing production because they flooded the market like MS always seems to do (like when there were millions of Surfaces sitting on store shelves and stock rooms).

Journalists are going to come to conclusions from those facts, including "conclusions" that get hits. But again, Nintendo is far from unique in that regard; there is no conspiracy that certain fanboys are trying to argue exists against Nintendo.

You've missed my point. It has nothing to do with lies being acceptable. It's about the silly idea that what Nintendo is going through is unique in terms of conditions. Fanboys are trying to make it out as a conspiracy and it is not.
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Dunban67  +   576d ago
Do people here not realize that both MSFT and Sony Press conferences are streamed live too? They are doing both- giving a live presentation and giving the rest of the world a chance to watch it via live stream-
Ill bet anyone there will be higher web traffic watching MSFT and Sony presentations than watching the Nintendo direct

Why can t Nintendo do both? What are they hiding from besides the competion
truechainz  +   576d ago
What do you mean the conference clearly is irrelevant seeing as how they had consecutive E3 live conferences to unveil the Wii U and it didn't help sales so everyone acting like a conference is going to help them doesn't really have any reason to believe that. All that matters is the content. E3 is going to do Nintendo's marketing for them regardless of if they do it live or through a stream so this topic is really pointless to discuss.
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micx  +   576d ago
Depends on how you see it.
Knushwood Butt  +   576d ago
Maybe they are remembering their 2008 effort!
NYC_Gamer  +   576d ago
I hope Nintendo will learn from all these mistakes and come back stronger on the next release of consoles
SpiralTear  +   576d ago
I don't really consider this one a "mistake" personally, but I'll agree with your over-arching message. It would be really cool to see a stronger, more improved console from Nintendo next time. I can't argue against that.
josephayal  +   576d ago
Nintendo is making a ton of mistakes
BattleN  +   576d ago
There improving hell there giving me a free game with Mario Kart 8 purchase and Reggie actually kill someone in the Mega 64 video small but I like it!
Knightshade  +   576d ago
I was at the show floor pre-e3 thing they did last year. Let's be honest, it wasn't all that fantastic. We got access to the games they had on the floor about an hour before everyone else. I think they have the right idea - they are targeting the people who buy their games, not the press who cover them. We'll still get our coverage, it just won't be "liveblogged" from the event. Lame.
videgamenext1  +   576d ago
It's not a mistake at all.
mastershredder  +   576d ago
I get the feeling we are about to see Nintendo make an evolutionary move real soon.
Note that I didn't say revolutionary. Check out what they have been up to.
BoneBone  +   576d ago
Sulking media rip holes in Nintendo all year round, then cry like babies when they don't want to turn up on stage and entertain them and give them the scoops first hand.


People upset by this, blame the websites that publish all the Nintendoom articles, AND the people who click on them. It's all their fault and it's come back to roost. Don't cry now.
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mii-gamer  +   576d ago
It seems a lot of the media is getting upset over the decision. As the name suggests - Press conferences - typically address the press. And the community is putting to much weight on the format of content delivery.

It appears, Nintendo is sidestepping them, by targeting the consumers. The Digital Event will likely be focused and concise - providing the reveals you would typically get from a conference without the nonsense and PR rubbish.

The Live Nintendo Treehouse will allow those who cannot attend the Expo to get an up-close and intimate look at the games they are interested in. It is the next best thing, if you are unable to attend

Nintendo will be delivering an e3 experience to the consumers through the best buy smash demoes.

And the Smash tourney is for viewing pleasure and to hype SSB. To me - they are targeting the right audience - which is the consumer, and not the press.

Besides, the Media has the prerogative to cover everything about E3.

More importantly, Nintendo needs to deliver exiting games.
danny818  +   576d ago
The way the Wiiu is going they really shouldn't be excluding the Wiiu from mainstream e3. Honestly, obviously what they have been doing with the wiiu hasn't been working so far so they should obviously change it. I'm not Nintendo nor do I have stock but what do I know anyway, just a consumers opinion that has money to buy shit
randomass171  +   576d ago
But they're not. They're still demoing their games on the E3 show floor, so even if the press isn't getting a formal presentation, they still get to play the games there and give hands-on impressions. The thing is as consumers, I feel we should be happy about the decision because we are now granted the same rights as the press when viewing Nintendo's content. And any major news site worth its salt will report on the direct and provide all of the new information either way. I honestly feel that it's not too different from Nintendo actually having a stage presentation.
RPGrinder  +   576d ago
Once again Game Informer has it all wrong. There Nintendo coverage lately has been terrible.
eaise  +   576d ago
How is targeting consumers instead of press a wrong move? I'll take tons of information from Nintendo for hours like they plan on doing instead of a one hour press conference
thehobbyist   576d ago | Not a reply | show
RPGrinder  +   576d ago
Sites like Game Informer, Polygon, ect are just butthurt that Nintendo does not cater to there everywhim.
wonderfulmonkeyman  +   576d ago
Nintendo's E3 will be the longest of the bunch, going all E3 long instead of just an hour, and will include a tournament and public participation through best buys on top of insider developer live streams to some of the most used public social outlets.
How is not having a press conference going to make all of that not matter?
Rhetorical question.
It won't.
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McScroggz  +   576d ago
It seems like the majority of people, both defenders of Nintendo's E3 plans and detractors, seem to be pretty myopic on this topic. It makes it really hard to discuss unfortunately.

Nintendo not doing a traditional live press conference and allowing that press conference to be streamed by anybody who can pull it off (Spike TV, GameTrailers, IGN, GameSpot, Ustream, etc.) means less exposure. How much less I have no idea. But it simply cannot be argued that Nintendo isn't losing SOME potential eyeballs and earholes.

But Nintendo is connecting directly with their fans, and the Sony/Microsoft fans wouldn't pay attention to a Nintendo conference anyways!

Wrong. A lot of people tune into E3 to hear the big announcements and see what crazy stuff happens. That includes Nintendo. Would somebody who isn't interested in Nintendo go from watching E3 on Spike TV to watching a stream on a Nintendo site (not the only place, I know), most likely not. But if I'm watching E3 as a whole, and in 30 minutes there is a Nintendo conference and until then I can listen to games media discuss what has already been shown, it is likely I'll just stick around. I have no facts or figures to back this up - I doubt anybody does - but even if it's just 5% more people that would watch the live conference it's still more people.

And as far as Nintendo catering to its audience, that is a fundamental flaw in Nintendo right now. Nintendo has two primary audiences: young kids/families and dedicated Nintendo fans. Both of these groups are shrinking for Nintendo, but that's not entirely the point here. The issue is the Wii U is floundering, and Nintendo isn't trying to find ways to reach out to people who haven't considered the Wii U (or don't know about it), they are instead continuing to focus on those that are already invested in their ecosystem. The Wii U is just not a good product, I get it, but Nintendo isn't trying to bring new people in. If they did a live show, and had some big announcements, it might create a small snowball of positive news and perception that might help the Wii U sell respectably for a couple months. I don't think it would make a drastic difference, but again the options are do what Nintendo is doing and appeal the existing fanbase and get no new people interested, or attempt to reach a few gamers on the fence.

Plus there is the perception issue. Right or wrong, Nintendo not doing a live show (especially considering the Wii U's failings) makes Nintendo look weak and like it can't compete with Microsoft and Nintendo. To the Nintendo fan they view it as talking to them, to most others it affirms that Nintendo can't compete. It may not be right, but this will garner a lot of negative attention just like last year.

So my point is what does Nintendo gain from doing just the Digital Event at E3? I don't mean Nintendo's entire presence at E3, but specifically the presentation which is THE focal point of E3. It's what people tune in for. I don't see how they gain anything. And while the negatives are hard to measure (could be just a small negative) it is unequivocally a negative thing. It's small ripples that may, or may not get bigger and bigger.

If somebody knows some positives I'd be happy to hear them though.
wonderfulmonkeyman  +   576d ago
First off, they're not losing as much attention with this as people think.
Stage show or not, all of these reporters are going to pay attention to the streams and do reps on them anyways.
By focusing on streams, Nintendo saves money and caters more directly to the consumer rather than the press in one small showing.
They also get the option of showing much more info than a live show would give them time for, meaning more stuff for us, the gamers, to get excited over.
Also, those streams aren't going to be watched by just fans this time. Not with Nintendo branching out to social streams like twitch and twitter and Facebook.
They are doing things better than last year.
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fonger08  +   576d ago
People don't "causally" tune into E3. Dedicated gamers do, dedicated gamers who know who's presenting when/where/and due to media leaks what. You're assuming that people who are on the fence about Nintendo (as whole) will be watching E3 and wondering "where's Nintendo?" That's probably a valid point, however, it's not like IGN or SpikeTv isn't going to cover what Nintendo announces. Nintendo isn't so far off that they will be ignored entirely, heck IGN and SpikeTv will probably stream Nintendo's presentation live anyway. The positives only come from what the present. If they present nothing new, exciting, or innovative, then it's a bad E3 for them regardless. If they come out and somehow and show Zelda, Metroid, a couple new IPs, we're creating a cell phone, we're partnering with Google to help with our online or whatever then I can almost guarantee the web/media/press who-ever will be talking about it.
scissor_runner  +   576d ago
How can kids and families shrink lol. Wtf really? I think they should expand to toy r us also... or take over an arcade or two!

I think media groups are going to fall to the likes of Google, twitch etc. Suddenly you have to earn your fanbase.

Unfortunately the nintendo fan base goes all the way back to the nes.. younger gamers are more important and skilled gamers are the better adult market.
McScroggz  +   576d ago
"How can kids and families shrink lol. Wtf really?"

More and more kids today are playing games on tablets and phones, plus when they grow up they are also moving on to other platforms (PC, Microsoft, and Sony). I'm not trying to spell doom for Nintendo! Haha, but it is a pretty easy thing to see. Gamers in the 18-35 are going to be playing PC, Microsoft or Sony games. That's just a given. These gamers, generally speaking, don't go anywhere other than migrating between these ecosystems (which create similar games).

To put it bluntly, some kids grow up and move on from Nintendo games. The main audience for the rest of the platform holders are teenagers and up who don't grow up and move on from their platforms. While Nintendo's audience is cyclical, PC, Microsoft and Sony's audience is a continuously growing one. Also, fewer kids are getting their start on Nintendo consoles due to tablets and phones.

It's sad, but true.
scissor_runner  +   576d ago
When you where a kid did you not have more than one toy? Pokemon... Prof L mariokart etc etc are played by kids and movies are watched on the tablets. A 3ds and a tablet are the go to for parents.

You also forget more kids will be born... which was my point. As tablets make their way into schools kids will want a break from their learning device.

The market is actually different.

If you ask any ps4 gamer they once had a Nintendo console. You could argue they out grew nintendo. That could be true but there is another point. They have become a pc gamer that doesn't have the funds to buy a gaming pc for what ever reason.

Also the pc industry is collapsed, which is why pc dev have come to weak consoles. Also sony desperately needs a huge profit to stay afloat. Ms is hated but the plan of over spending has finally started to affect sony it seems.

It's very plane to see nintendo is fighting for those younger gamers by having an apple like event rather than a gamer like event.

Pokemon hasn't faltered yet and the apple and android approach to gaming hardware always worked on the handheld.

Right now sony has no kid market and are trapped at the end of the rope trying to fight tablets and phones that will do uhd or 4k graphics one day. It is funny how tablets threaten nintendo but not sony. Direct 11 ready gpu will be out for tablets soon. Blue tooth game controllers are every where. The tablets are coming and 3rd parties already are preparing to jump from sonys only profitable platform... Simply because they have no kids or new generations right now.

worst yet the gpu of pcs will be getting huge discounts and we are looking at 8 teraflops instead of barely 2. So only uncharted fans will remain... they are loosing employees left and right.

put simply people are readying to jump off the sony ship. The smart ones jumped early. The only way to fight ms is with quality not pr.

Also it is not true that these gamers don't go anywhere. They are playing a lot of phone games now. Even I have a tablet to draw on from wacom. It has android and my other one was an damn i7 in it. The question is can sony keep up with ms spending and Nintendo new Apple like ideas tempered with classic nintendo. What is Nintendo supposed to stop going after those gamers? That is what sony has done and they now have to sell parts of their company and people are leaving key studios.

Did sonys own fans make them blind to the facts? They better start fighting for those casuals because even the hardcore are being counted in those phone totals simply because they have a phone...

you are dealing with skew demographic data basicly. If younger gamers are playing tablets right now then they will end up liking that input method better. Motion plus is cheaper and even has a tablet... so let those tablet gamers grow up... Sony doesn't have an answer yet. Maybe hardware wise but it will gimp their big titles because it is not as efficient as the motion plus setup.

Most pc gamers won't go back to console due to what is coming. Yes the jump is that big. We got 4 long years for sony to try and catchup so they can try and keep a fickle fanbase that doesn't own a website.
fonger08  +   576d ago
I still don't get what the big deal is from not doing a traditional presentation. Is it just that, tradition? Are we all so caught up smoke effects, broken demos, sweaty presenters, and enough press cell phones/tablets/laptops lit up to be seen from space that we can't just watch one non-live online presentation? To all those who argue that their E3 presentation last year was terrible, it's because they had nothing to show, it would have been viewed far worse on stage than over a streaming video. Beside 95% of us will streaming E3, in its entirety, anyway.
Ck1x  +   576d ago
What's dumb about people's arguments for a press conference, we have people stating that you would see games live and if there are any problems with it. Nintendo's Digital Event is just for announcements, they already stated that the Tree House would be there live with game demo's and further information on games announced. "Live"
Once again what's people's obsession with needing to see another person's reaction to a game before they decide whether they like it or not. When I watched the January 2013 Direct, I surely didn't need to see someone screaming for joy and throwing their money in the air to get excited for the games that were announced.
MisfitsInc  +   576d ago
Nintendo continues to show just how far out of touch they really are
wonderfulmonkeyman  +   576d ago
You keep on thinking that.
The rest of us will be enjoying smash bros u at best buy, watching a tournament, and enjoying behind the scenes looks at nintendo projects for much longer than a mere one hour stage presentation with a bunch of press people doing paid-off applause.
#18.1 (Edited 576d ago ) | Agree(10) | Disagree(4) | Report | Reply
MisfitsInc  +   576d ago
i don't mean it to say that i won't be paying attention, i mean it to say that, E3 is one of the biggest platforms to get gaming news out. it's one of the biggest gaming media outlets, and they're not utilizing they're resources properly.
wonderfulmonkeyman  +   576d ago
One opted-out-of stage appearance doesn't mean they're not utilizing it.
And in case you missed it, the presentation with the Tree House will be a Live one.
mysteryraz11  +   576d ago
wow nintendo fanboys will damage control anything, first they say that wait till e3 and now they say that they dont need to be at e3, its fanboys are what is killing the wii u
Ilovetheps4  +   576d ago
But... they will be at E3. So, I don't know what you're going on about. They aren't holding a traditional press conference. They are holding a Nintendo Direct at about the same time (which I would prefer). The Direct will present the information in a more consumer-friendly way.
mysteryraz11  +   576d ago
noone cares about nintendo direct but nintendo die hard fanboys, skipping the e3 stage where the wii u could much more publicity is freaking stupid, nintendo fans cant handle the truth
Predaking77  +   576d ago
I think Nintendo doesn't have enough material to make a E3 conference. I wish they did an E3 conference and announce a new Zelda and Metroid game plus a price cut. That would make some hype on Nintendo.
micx  +   576d ago
This could be true, at this point, they don't have any 3rd party titles to showcase.
HavokPants  +   576d ago
well i actually like it then we dont have to have someone record it with bad quality then wait till the whole e3 thing is over +1 day to get home and upload it so i like it and im a hardcore fan
tinkypop  +   576d ago
Hands up who's going to E3? Anyone? i will fill hype for a game,
with out a crowd telling me what I should get hype for.
#22 (Edited 576d ago ) | Agree(2) | Disagree(0) | Report | Reply
Surt  +   576d ago
Nintendo your not Disney. Your Archie comics. Your not hip or cool. Or even niche for the nerds of nerds. See what sega did? Do that. Stop making consoles. Rely on your handhelds and games.
#23 (Edited 576d ago ) | Agree(0) | Disagree(3) | Report | Reply
lizard81288  +   575d ago
I don't see why this is a big deal. Most of us will be watching E3 on a computer anyways.

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