Microsoft will bring the Xbox One to China this September

While China has a brisk PC gaming business, the country has officially banned video game consoles for many years. Now that the country has lifted that ban, however, Microsoft is planning to step in. The company will begin selling the Xbox One in China this September, which could make it the first mainstream game console to go on sale in the country since the year 2000 — excepting a brief stint by Sony's PlayStation 2. Microsoft will sell the Xbox One console in partnership with the Chinese company BesTV, in order to comply with China's requirement that game consoles be produced in a designated free trade zone in the city of Shanghai. September is also when Microsoft plans to launch the Xbox One in Japan and 25 other countries.

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Axios21663d ago (Edited 1663d ago )

That will make 40 total Countries in September, more than triple the number of Countries they are available in now.

Naga1663d ago (Edited 1663d ago )

If Microsoft launches in China first, it will fundamentally change this console war.

mikeslemonade1663d ago

The PlayStation is the most globalized console. Console war won't change. PS4 will be the main hit in China too.

AceBlazer131663d ago

Whatever makes you guys sleep at night. I thought only the US mattered? Oh yh it's getting outsold there as well.

Naga1663d ago (Edited 1663d ago )

@ mikeslemonade

We're talking about a country with over a billion citizens who have essentially had no mainstream game consoles available in 14 years. Whoever gets first dibs at such an enormous, consumer-rich demographic will gain an instant foothold in the country and an unfathomable boost in sales.

its_JEFF1663d ago

@Naga You're talking like getting into China means it's going to sell. Mmost Chinese play online MMO's, Internet cafe's there a huge deal. Nobody really knows what's going to happen when the Xbox launches or the Playstation, if it does. Who's know it could be another Japan, not interested in consoles anymore.

China is a big question mark, a very tempting one though. And remember China has a huge knock-off market and a very good one at that.

Eiffel1663d ago (Edited 1663d ago )


Considering how the Chinese feel about anything Japanese given the history these two have(ex: Nanking Massacre), and the increasing interest in western culture. I highly doubt that.

UltimateMaster1663d ago

Yeah.. The Wii U releasing a year before certainly made a difference.
The PS4 still outsold it.
Seeing how bad the Xbox is in Asian countries...

Nekroo911663d ago (Edited 1663d ago )

dont make me laugh with your ignorance. Chinese market is pro mobile or pc... free to play. Consoles will fail miserable! they dont usually pay games.

hell they are the biggest pc market right now, and like you said theres billions of them but how are pc game sales?! does any game sold more than 100 million copys there? No

At least take a look at the censorship restrictions, theres not many games allowed there. Halo, Gears, Cod, BF and ryse arent allowed

MorePowerOfGreen1663d ago (Edited 1663d ago )

Can you guys imagine the developer force and new ideas from this changing market? There is going to be some great devs coming out of China once they get to grips with the console market.

It's about time we get official word on this because rumors of Xbox coming to China have been floating around with misinformation and confusion of what it might be when it comes to MSFT's and China's dealings, since around the time the Durango was leaked. Some thought it was a Chinese made console with only MSFT software, some thought the actual XB1 and others, some sort of Tv deal.

I assume Chinese devs will quickly strive to become international studios vs not venturing out of the country.

The launch of a next gen console over there could be as impactful as to public not having a console to buy legally in all of the West for over a decade.

QuickdrawMcgraw1663d ago

Japan and China have a history that still runs deep...I don't know if the PS4 will sell well in China...Only time will tell...

tiffac0081663d ago (Edited 1663d ago )


Consoles have been sold in China for years even with the ban, you need to really go there to realize any console being officially released in China will not change the gaming landscape that we have now.

They are PC and mobile centric. Its like saying Japan will become a console market again. Its just not going to happen, think of South Korea in this regard.

Now I'm not hating or anything but as a person who once lived & studied there and with a family that goes to vacation there almost every summer, this is reality.

Unless the Chinese government officially promotes it, consoles will stay a niche market in China behind PC and mobile.

Also, there are a lot of gaming companies already in China. Ubisoft, Blizzard, EA, even Sony. So I wouldn't read too much into this.

Would it be awesome if China becomes a console market, of course! But right now... I don't see them changing.

Magicite1663d ago

Dont expect huge sales in China, at least not this year.

creatchee1663d ago

I love how a bunch of people who don't live in China are so quick to make sweeping generalizations about... China.

randomass1711663d ago

I think it would be smarter for people to play "wait and see." We have absolutely no idea how the Chinese market will respond to any of the big consoles. I'm completely stumped as to whether it will make a big difference or not much of one at all. All we really can do is wait.

rainslacker1663d ago

Back when consoles weren't officially sold on the open market, the winner was always the cheapest or most easily pirated console. I doubt national loyalty or biases are going to affect anything. Marketing will play a bigger role. The one that offers the Chinese market the most value and the kinds of games people there want to play will likely reign supreme.

For now, it's too early to make a determination, and seems like some people are assuming they understand how the Chinese market works.

+ Show (11) more repliesLast reply 1663d ago
christocolus1663d ago

I wonder if MS will open up new studios over there? Anyways hope it pays off for them, launching in new markets will definitly help their numbers.

3-4-51663d ago

* I thought they already had a Z-Circle 2, Gamestation 7

Webbyy1663d ago

Hmm. I see big profit for microsoft in china. Nintendo and Sony needs to get on that too.

randomass1711663d ago

Sony I can see jumping in. Nintendo may take more time. They're a little more stubborn than most.

Christopher1663d ago (Edited 1663d ago )

***Average annual income for a family in 2012 was 13,000 renminbi, or about $2,100. ***

I am no expert, but wonder how much of the populace will be able to afford the device?

I'm extremely interested to see how this goes. China is a traditionally PC market with a ton of piracy and utilize unofficial devices for their non-PC driven games. If they embrace the Xbox One, this will be a huge potential market going forward.

Naga1663d ago (Edited 1663d ago )

The average annual income statistic tends to be somewhat misleading, especially for country so large.

As it turns out, the average middle-class household in China nets between $10,000 - $60,000. In the more rural areas, the average disposable income sits at around $1,000. But when you shift focus to households in more urban areas, the average disposable income moves up to around $3,000 per year. In the larger population centers and cities such as Shanghai, Beijing or Shenzhen, disposable income jumps up to around $12,000 a year, per person.

But even with that said, I think you bring up a good point about the historically PC-centric and piracy-driven nature of the gaming community there. It'll be very interesting to see how that dynamic plays out.

[Ref: ]

Christopher1663d ago (Edited 1663d ago )

***As it turns out, the average middle-class household in China nets between $10,000 - $60,000. In the more rural areas, the average disposable income sits at around $1,000. But when you shift focus to households in more urban areas, the average disposable income moves up to around $3,000 per year.***

Yeah, but that only makes up less than 23% of the population that is in the >$10k income/year range.

I can't imagine console costs being less than the what they cost in Japan.

This is so interesting. A whole new market area.

Edit: No, I didn't disagree with you. Just sharing more info.

gamertk4211663d ago

Even if only 1 in 10,000 bought one, it would still mean 10 million sales plus.

Volkama1663d ago

23% of the population of China? I'm no expert but I think that's what you might call "a lot of people" :)

Christopher1662d ago

@Volkama: That's 23% of the population that makes $10k or more a year. That is not 23% of the population that can afford a US$500 product.

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tiffac0081663d ago

Its more than just income, its also culture. The reason Chinese are PC and mobile centric because the general population is a single child.

The majority of Chinese gamers are either on the go or in a computer shop to socialize with friends or colleagues.

Now some people who never been to China will say this is BS but I implore you guys to go there and visit. The reality on the ground is just so different.

Christopher1663d ago

I can't disagree with you. I am not familiar with the gaming lifestyle, let alone general lifestyle, in China. Everything I know is from WW2 era or from import movies.

randomass1711663d ago

I do remember a number of lessons in my schooling about Chinese culture and how things tend to operate socially over there. Computers are a domineering market over there, like in Korea but to a different degree.

Mr-Dude1663d ago (Edited 1663d ago )

I don't get it why people disagree with you. Are they that ignorant?
My sister lives and studies there for 2 years now and what you say is indeed true. Pc is big there as mobile and tablets are uprising.

Violent games are very censored or forbidden, so thats like 85% procent of the games nowadays. MMO is the main thing they play. And dispite what people tend to believe here, they buy mostly asian products when it comes to electronics and not foreign. Consoles will have a hard time there, all three of them

tiffac0081663d ago (Edited 1663d ago )


Well the people disagreeing are just too optimistic and more than likely never lived, studied or even been there to begin with. Reality is sadly different from their expectations.

Unless consoles become a social status like with smartphone and cars or a basic necessity like PC then it would be safer not to put too much faith in the general public or the market.

Anyways, I'm just sharing the current status of China, everything is still subject to change in the future.

I know I'm pessimistic in all this but then a part of me hopes for the best since I get tired of all the doom and gloom about the console market.

Also for those who thinks games will get banned or censored, you guys are totally right, they do it with the movies BUT remember this is still China and the black market is just around the corner, at a big mall even.

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DiRtY1663d ago

Well BMW, Porsche, Mercedes Benz and Audi (and a couple of other premium car manufacturers) are all posting really good sales number for China...

I think a video game console is something a lot of people can afford these days, especially in the big and richer cities.

meganick1663d ago

...and every game will be heavily censored or banned.

randomass1711663d ago

Unfortunately yeah. Their policies are unbearably strict.

Automatic791663d ago

I am glad MS putting the system in China. Opens up the doors for great developers and a new demographic of people to enjoy Xbox One.

Note wait till they get there hands on Titanfall, forza, Dead Rising3 they are going to love these games.

its_JEFF1663d ago

assuming the Chinese like the same games as the west. Most of Asia have traditionally been MMO players. COD, one of the most popular and successful franchises in the world, has a hard time making a dent in Asia.

The Asian market is, unfortunately, a weird one. They never seem to go with what's popular.

WeAreLegion1663d ago

Everyone who wants Titanfall in China already has it for PC.

randomass1711663d ago

Most likely, yeah. My guess is Titanfall won't even be localized. Wouldn't surprise me if China gets a couple of exclusive games on One specifically to cater to the market there.

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