Netflix won an Emmy, and the message to the rest of the tech community was clear: make TV shows. Make so, so many TV shows, right now. Today, we hear from Microsoft, which is putting some of its considerable resources behind original programming for the Xbox platform — these shows will be available on all Windows platforms, but the focus is clearly on the brand-new Xbox One.
At the outset, it seems like a good fit. Microsoft has wanted the Xbox to become an entertainment platform since its inception, even if it encountered something of a backlash once it made that goal more explicit last year. It owns a handful of properties, most notably the Halo franchise, that gamers have been itching to see as movies and TV for years. Microsoft has access to the Kinect, which while still largely unproven, could theoretically open up a whole new realm of interactivity (and metrics for advertisers).