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Game of Dragons: How Japan’s GungHo is quietly winning in North America

The Bridge: I experimented with a lot of mobile games in 2013. But the one that I kept coming back to again and again was GungHo Online Entertainment’s hit title Puzzle & Dragons. The game is most popular is its home market of Japan, where it has seen 23 million downloads to date. But like many Japanese online services, the domestic market is near saturation for P&D, and GungHo has been making efforts push the game abroad. The North American version – the version that I play – doesn’t look like it has had the same success, with only 2 million downloads as of November.

But it’s slowly making progress, especially in terms of revenue, and I’d like to take a look at how exactly it’s doing that.

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