"What’s Microsoft’s next move? Clearly they aren’t doomed, but they need a shot in the arm if they want to keep competing. They’ve already announced that they’re launching in “tier 2 countries” in September this year. The fact that the Xbox One has launched in less countries than the PS4 is often used to address the sales discrepancy of the systems, but considering those “tier 2″ countries are areas where the 360 did poorly, and the PS4 is consistently outdoing the One even in the U.S. shows that it won’t really matter. What Microsoft really need is a strong E3 with two crucial factors. A price drop and a vast array of must-get exclusives. There is no way around it this time."