"I do not envy anyone working in any sort of public relations, whether it’s in video games or elsewhere. It’s a thankless job that no one notices — that is, until you’ve mucked it all up, in which case people won’t stop with the rude gestures and name-calling until well after you’ve nestled yourself firmly into the sadness trench that you dug out back.
With the advent of the internet and social media, the last few years have been especially rough. Between things like NeoGAF, Twitter, and YouTube, any negative story can run away from a games company in what feels like an instant (and lasts what feels like an eternity).
We’re taking a look at some of the biggest video game PR nightmares of the last ten years. Not necessarily to shake our heads in disdainful disapproval, but in the hope of this somehow reaching relevant parties so that they can learn from their mistakes. And big mistakes they are, hoo boy." - Joe Garcia