Nintendo UK Says Mario Kart 8 Will Have A Year-Long Marketing Campaign

Nintendo UK has revealed to MCV that their flagship Wii U title Mario Kart 8 will have a year-long marketing campaign. The first step is a social media programme which is designed to get gamers nostalgic about classic Mario Kart games. This will then lead up to a full-blown online and TV marketing campaign that will run till the end of the year.

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AKR1187d ago (Edited 1187d ago )

This is going to be very interesting to see; and it makes sense.

Mario Kart is Nintendo's BIGGEST system-seller (excluding the Wii Series. The last three Mario Karts sold in the MULTI-MILLIONS. The lowest selling entry is Super Circuit; yet it sold 5 million+ units.

Moral of the Story: - This is Nintendo's ace card, and they're going to use it as best as they can.

P.S ~ Proof the sales right here:

randomass1711187d ago

A year long marketing cycle? GOOD! I and many gamers like me have been totally perplexed at Nintendo's marketing or lack thereof. A year long marketing campaign for one of their heaviest hitting exclusive franchises is definitely in order. Combine this with Smash Bros. and maybe even a price drop at the end of the year, and I guarantee that Wii U will see its biggest boost yet.

Lightning Mr Bubbles1187d ago (Edited 1187d ago )

I wish Nintendo would go back to the days of old. They lost me after the GameCube, because they were no longer a gaming console just a gimmick. I don't care about the sales, I would just perfer a real Nintendo console like the GameCube.

wonderfulmonkeyman1187d ago (Edited 1187d ago )

If you thought that the Wii was nothing but a gimmick, you missed out on some incredibly good games over your unwillingness to get used to a new controller.

Vegamyster1187d ago

Nintendo has always tried new things or tried to refine old concepts, each console was different and unique so they're doing exactly what they've always done. The Wii-U has the touch screen but it hardly relies on it and its more of convenience to make things easier, its biggest benefit is offscreen play. The system currently has a good selection of exclusives with other upcoming ones.

LexHazard791187d ago

Gamecube was also my last Nintendo system. But the Wii U is looking good. Im waiting til after E3 to make decision. Just want to see what they have in store for future.

Activemessiah1187d ago

Wow, looks like someone at Nintendo finally got the memo.

ChickeyCantor1186d ago

They didn't. They really didn't.

Venox20081186d ago

Fast Racing Neo for Wii U incoming, a good alternative to F-zero, cant wait :)

randomass1711186d ago

Better than late than never. Kinda seems like Nintendo's catch phrase. But when they get to the party, they know how to deliver.

Father__Merrin1187d ago

this is the problem with Nintendo. promote their own but not third parties. I remember seeing 3ds stands at demo units with boxes of different Mario titles plastered all over stand.

but they might use this to peak interest in the wiiu

OtakuDJK1NG-Rory1187d ago

exactly what big third party Wii u game is coming in two months.
Nintendo is promoting Indies and exclusives on their YouTube channel.

LexHazard791187d ago

Why should Nintendo promote 3rd party games tho?

Idk but when I play a Nintendo a system it was usually for their games. If I need 3rd party I go with Xbox or PS.

AKR1186d ago

They're promoting Child of Light on their YouTube channel; which is being made by Ubisoft - even though it's not exclusive.

If you look at the U's eShop; third-party titles have tiles just as big as the first-party titles and exclusives.

Nintendo does promote third-parties; but of course, they'll give their own products a bigger push. Sony & MS mostly rely on third-parties (especially MS!) - so of course they're going to appeal to them more.

randomass1711186d ago

Nintendo does promote third parties. They post trailers on their YT channel and there's always news on their website. TV commercials are the responsibilities of the third parties though. It does not help if the third parties themselves don't do anything to help their games sell on Wii U.

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WeAreLegion1187d ago

Good idea. With a good marketing team behind it, it can push the system until Super Smash Bros. releases, which should help even more.

wonderfulmonkeyman1187d ago (Edited 1187d ago )

Starting March 30th and running till the end of this year.

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