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Submitted by Abriael 95d ago | news

Microsoft: Gamers Spend 5 Hours a Day on Xbox One; Ad Revenue Increased; Value Improvement Promised

During Microsoft's quarterly earnings conference call Chief Financial Officer Amy Hood mentioned that ad revenue on Xbox Platforms has increased, also giving info about consumer engagement and more. (Amy Hood, Xbox 360, Xbox One)

eternal1973  +   95d ago
how much of the 5 hours is simply the xbox being used for TV watching?
sashimi  +   95d ago
isn't that a win for MS? Their original vision man!
Abash  +   95d ago
I love gaming, Id rather play a video game than watch a movie any day, but not even consoles that have a ton of games I love to play I spend 5 hours a day on O_o
DragonKnight  +   95d ago | Well said
Take a look at this...

"ad revenue on Xbox Platforms has increased."

How many gamers who've been doing so for 15 or more years ever thought they'd hear about ad revenue as part of a gaming console and that that's somehow a good thing?

Pretty frickin' sad.
NewMonday  +   95d ago
the point @eternal1973 is making is that the time spent is value from the TV service that just happens to be plugged into the XBone. that value will still be available if connected directly to the TV set.

I find it strange MS didn't quote XBL numbers like they usually do, must be because subscriptions declined because people are jumping off the Xbox ecosystem as they switch to the new generation.
#1.1.3 (Edited 95d ago ) | Agree(11) | Disagree(11) | Report
fr0sty  +   95d ago
You know the outlook is grim when they start trying to add the numbers of hours which the console has been used as a metric for its popularity. "If the sales don't look good, just say those who bought it use it a bunch!"

You can spin big numbers out of any made up stat.
chrismichaels04  +   94d ago
@DragonKnight, Frosty - It does seem a little out of place that coincidentally 1 week after NPD revealed the PS4 has a very big sales lead over the Xbox One, Microsoft is trying to rally back with profit margins (for Microsoft Corp as a whole, where the majority of their profits come from their non-gaming divisions) and ad revenue stats.

Back in the day, console wars were won by the company selling the most gaming systems....not the company with the more successful non-gaming division.
#1.1.5 (Edited 94d ago ) | Agree(11) | Disagree(7) | Report
troylazlow  +   94d ago
mine is on an average of 8 hours a day between my wife kids and I.
avengers1978  +   94d ago
I find it funny that no actual XB1 sales numbers were given, makes me wonder if they even hit 4 million yet
rainslacker  +   94d ago
I wish I had five hours of free time a day to play games...or even watch TV. I'm pretty stretched atm.:( Most of my time is spent on Vita or 3DS for 20 minutes at a time when I can squeeze it in.
DarthZoolu  +   94d ago
I spend about 4 hours a day playing games on mine.
xpressyoself  +   95d ago
What's your point? That's a huge feature of the system is to be able to watch tv on it. Is that bad?
Godmars290  +   95d ago
Depends if people are playing games or watching TV while paying for XBL, which is mainly there for games.

The TV options are really superfluous. Free money.
medman  +   94d ago
I know plenty of people who turn their consoles on when they get home from work, and many times don't even get an opportunity to play anything because wifey or children need attention. They end up leaving the console on for hours on end yet never actually play a thing the whole evening. Microsoft strikes back with absolutely meaningless statistics yet again. I guess they don't want to state the obvious, so they state the oblivious and innane. "5 hours a day on xbone"....I feel sorry for the insane among us who actually think 5 million shipped and 5 hours a day online actually mean something. 5 million shipped indeed. Microsoft needs to grow a pair and stop the nonsense.
#1.2.2 (Edited 94d ago ) | Agree(6) | Disagree(8) | Report
Ctiboi2010  +   94d ago
@ medman

You should tell all those people you know that the Xbox One has an auto-off feature after an hour if that is such a common reoccurrence. It's a great energy saver, just giving you a heads up.
Software_Lover  +   95d ago
WTF does it matter?
Daoshai  +   95d ago
That's how I get my 5 hours, but I don't see anything wrong with that. Bring on the games! Can't wait for later this year
#1.4 (Edited 95d ago ) | Agree(17) | Disagree(8) | Report | Reply
incendy35  +   95d ago
Same here, I love how I can watch TV and still interact with friends and jump in and out of games. Very cool feature
bleedsoe9mm  +   95d ago
by far my favorite feature of the xb1 , do a race in forza ,watch tv get bored , do another race , skype with friends , do a race , watch netflix , do a race
NewMonday  +   95d ago | Well said
@bleedsoe9mm

that's called switching channels, been doing it from way back in the Atari days
xpressyoself  +   94d ago
@bleedsoe

I used to have to carry a camera and a cellphone separately. That argument of just hitting another button is dumb. With Xbox u don't have to hit another button to watch tv
Sitdown  +   94d ago
Haha... beginning to think Microsoft bullied NewMonday in elementary school; the pain and hatred is deep in this one. Going from game to TV to Skype to Netflix is not switching a channel, it's more of calling up a window. But who are we kidding, you could careless.. your goal is to bring others down to your level.
Madderz  +   94d ago
@ Sitdown

COULDN'T care less**

If you're going to insult the guy at least do it properly.

Tbh it would be pretty cool if the PS4 could do the same things (snap, multi-task etc). It's only useless because us PS4 peasants have to use a mere TV remote lol.

I secretly wish the PS4 was more powerful AND could do all of those things too. I am going to get murdered with disagrees for that last bit!!
LAWSON72  +   95d ago
I dont see your point, especially when it is claimed to be such a useless feature that would make it out to be a win for MS. I dont use mine for TV but it is awesome to use my PC or PS3 with the HDMI in
#1.5 (Edited 95d ago ) | Agree(7) | Disagree(7) | Report | Reply
gamertk421  +   95d ago
I see his point. He just went to Troll So Hard U.
Dlacy13g  +   95d ago
If that truly is in part because people are watching their TV via the Xbox One then mission accomplished. They have managed to get the consumer to tie in watching tv to activities done via Xbox One. One system running everything.
rainslacker  +   94d ago
To me it's one of those things that if you have it, why not use it. It was never a bad feature, but it should have remained a nice feature, not a focus.

In my opinion, if it was just said to be an added feature, but very little focus was given early on, it would have a much different perception in terms of acceptance among the gaming community.

I hate to bring Sony into this, but it's how they did their prior efforts with the "It only does everything" campaign. It focused on games, but had a hell of a lot of features that had that cool factor, or things that people just used because they were there.

I feel that that's how it's going to be with the X1 over it's life time. People will use the features because they're there, but I find it unlikely that many people are going to be buying the system for those features. Games are where it's at when it comes to game consoles.
DaleCooper  +   95d ago
I know I watch TV for a couple hours a day with it. It's a great feature. The XB1 is pretty much on in my house as soon as I get home from work to when I go to bed.
VoiceMale  +   94d ago
That is exactly how it is with me.....
it has become a key part of my relaxation that

when I am just watching TV alone I sometimes try to give my TV commands like "volume up/down" and

have to catch myself realizing that am not watching through my Xbox...

I easily do more than 5 hours a day on my xb1...more than half that is on titanfall and the rest on sports

#E3OnTheCountdown
MrKrispy  +   95d ago
does that really matter at the end of the day people are using their console , how many hours do playstation owners spend not just playing games that would be interesting to know
beerzombie  +   94d ago
Ps4 owners 1 gamming 4hours trolling on N4G.
KNWS  +   94d ago
I play around 4 hours a night, mostly game.
medman  +   94d ago
Yet more meaningless bs stats from the Microsoft camp who prefer deflection and distraction to actually telling gamers how many consoles have actually been sold to consumers. Shameful. F Microsoft.
Dlacy13g  +   94d ago
So basically doing what Sony did for most of the PS3 life cycle, got it.
FunkMacNasty  +   94d ago
How does MS know that gamers use their Xbox One for 5 hours a day?

KINECT!!!!!!!!! IT's WATCHIN' US MAAAAN!!!

;-)
BG11579  +   94d ago
They know how many hours the users watch TV trought the bone.
Can't tell how many bones have been sold until today. They prefer to speak of consoles shipped.
Yeah, it makes sense.
rainslacker  +   94d ago
You'd be surprised how much data all the consoles, or even your PC collects and uploads to corporations nowadays.
beerzombie  +   94d ago
I think you Ps4 gamers don't get it.Everything you do on a console is noted every time you hit a button they know it. They know how many kills you get and where in a game it was done,every thing is tracked just about. Ms came out about 4 or years ago I think and stated that 60% of the time people were watching streaming video. These are the numbers the they used to build the X1.
xDHAV0K24x  +   94d ago
SNAP MODE baby! <3 it!
Convas  +   95d ago
I fully expect MS to announce two SKUs @ E3.

A Kinectless XONE for $399 and the Standard XONE/Kinect bundle for $449.

That would be giving customers a good deal of choice and definitely a good "value improvement".
#2 (Edited 95d ago ) | Agree(10) | Disagree(17) | Report | Reply
Software_Lover  +   95d ago
Kinectless for................... 350.00

You heard it here first people,

sidenote: that's if they announce it of course
colonel179  +   95d ago
Forget it! There is no way MS would sell the Xbox at $349. IF they do release a Kinectless SKU it will most likely be $399 like the PS4.
KnottaTroll  +   94d ago
If lt is kinectless, all the X1's "main" features will be useless!
christocolus  +   95d ago
I think they will announce two skus. $399 and $449 but both with include kinect and a free game but the $449 version will have a larger hdd(may be 1tb). The only way i can see a $359 version will be one without the disc drive but still with kinect. They will also announce some major changes to xbox live and some new studios and ips. E3 is going to be great.
#2.2 (Edited 95d ago ) | Agree(4) | Disagree(2) | Report | Reply
LAWSON72  +   95d ago
As of now alot of the functionality would feel lacking without the voice commands. It is a great feature that I did not expect to like. IMO no voice commands would be a huge loss to not have. That being said Kinect is stupid and they could easily probably add a built in mic or perhaps a TV attachment.
#2.3 (Edited 95d ago ) | Agree(5) | Disagree(0) | Report | Reply
Prime157  +   95d ago
Yeah, I still don't care for how they forced "Kinect voice commands" vs just any old microphone voice commands.
LAWSON72  +   95d ago
WHo wants to wear a stupid headset to use basic functions, that just sounds unpractical

I could see it now Xbox record that, oh wait got to plug in my headset.

The kinect voice commands are not forced. Pretty much everything except game dvr (does not have a share button) is accessible without it, however the seemless experience is nonexistent. The whole voice command thing may sound gimmicky and unnecessary but within the first day of owning one my mindset had changed
#2.3.2 (Edited 95d ago ) | Agree(6) | Disagree(6) | Report
Prime157  +   94d ago
Lawson, who said "wear a headset" specifically. That was your take on what I said, and only part of what I meant. Any microphone should work... from a headset to a stand alone, to an ear bud, to the Kinect... Any Mic.

And I can't tell you how many times I start voice commands just to go.. it would have been easier to just pick up the controller. On, off, and go to are the only good ones, imo. One you start navigating Netflix or other menus it's just not worth it via xbox select.
OpieWinston  +   95d ago
I doubt they're going to announce a Kinectless SKU...If anything they'll do what they did with the 360 and take a loss on the X1 by taking the price down to $399.

Good deal for future customers but boning early adopters in terms of buying the Kinect ahead.

Phil Spencer has already clarified that they don't want to piss off their fanbase and Day One buyers as well as future customers.
Dlacy13g  +   95d ago
I suspect E3 we finally get Xbox One games with gold rolling which should help ease some pains (assuming its a decent program) of early adopters.
Dlacy13g  +   95d ago
If they saw a decent enough spike from the bundles with the price drop included I am thinking they will go $450 with game included first and see how that fares. I could possibly even see a $399 sku with no game but all will still contain Kinect. At this point they may be willing to take a bit of a loss per sku and see how things shape up with actual price parity post E3.
KNWS  +   94d ago
No way kinect is not staying. If it happens Microsoft wasted money revamping the OS for nothing. Its highly unlikely as the OS is windows 8 and taking it out causes more problems. Its a Sony fanboys wet dream to see it removed, but you'll be waiting till the next console release for that to be seen,maybe?
#2.6 (Edited 94d ago ) | Agree(3) | Disagree(1) | Report | Reply
Obscure_Observer  +   94d ago
Totally agreed.

If people dont like X1 for what it is, they should just look for alternatives elsewhere.

That said, cant wait to play Rivals with my kids. Definelly love Head tracking feature for Forza, Skype/Twitch, and Kinect voice commands.

Plus. Kinect also works as a barrier to keep the haters at bay. :)
#2.6.1 (Edited 94d ago ) | Agree(0) | Disagree(0) | Report
Dorwrath  +   94d ago
Id say they reduced price to $399 and keep kinect and take the hit.
DanielGearSolid  +   95d ago
Please don't make 10 articles out of one report
Silly gameAr  +   95d ago
ikr. Getting people hyped up for those X1 stats though.
DJustinUNCHAIND  +   95d ago
People always complained about the ads, but they are so small and out of the way, they are hardly noticeable.
Software_Lover  +   95d ago
I have never had a problem with the ads. I have actually played some good games because of some of the game ads. The other ads I just never click on.

Now I did get into the Doritos Crash course games because of the ads. My kids and I love playing those games.
LAWSON72  +   95d ago
Ads were bad on 360, but Xbone has home with no ads, 3 small windows with featured games, and then the store select screen which has no ads either, so I dont think no ads at all
#4.2 (Edited 95d ago ) | Agree(3) | Disagree(2) | Report | Reply
MNGamer-N  +   95d ago
I'll get one when they get rid of the kinect. If they don't, then I won't get one.
Notramagama  +   95d ago
Literally one of the most remedial arguements... Is it because kinects price? The system has dropped in price. Is it spying? It can be turned off.

But why am I talking, you havent even used it enough to know why it's the ultimate media remote and interface controller...
LAWSON72  +   95d ago
After buying my XBone last week IMO the voice commands are a must have feature for it, however motion in my opinion will always be a gimmick
air1  +   95d ago
Yup you talked way too much... He never tried and clearly never will, some ppl will never be pleased and he is one of them..
Spikes1471  +   95d ago
it doesn't really matter if you don't buy a Xbox One. To Microsoft or to us.
BlackTar187  +   95d ago
I bet M$ doesn't feel the same way.
Spikes1471  +   94d ago
@BlackTar187

Yes Mr. Tar Tar. Because one person matters to them.
BlackTar187  +   94d ago
I guess if you can for sure say he only represents one persons view. Which we know he doesn't so...................
Delsin_Rowe  +   95d ago
After 5 hours, they go back to watch TV on their TV.
Delsin_Rowe  +   94d ago
What with all disagree because Nintendo, PlayStation console do the same and we are happy about since we watch Game Of Thrones, The Walking Dead and more. :)
shmeedy24685  +   95d ago
I don't even spend 5 hours a week on my Xbox One, spend most of my time on PS4, PS3 and watching TV and of course porn, can't forget the porn!
Skate-AK  +   95d ago
That's a pretty good amount of time a day.
AceBlazer13  +   95d ago
5 whole hours? Amazing :o
Borma  +   95d ago
Is it just me, or when you read "Value Improvement Promised" leads me to hope it means no more paywalls on things like Netflix and such. If so that's a win for MS and gamers.
#10 (Edited 95d ago ) | Agree(6) | Disagree(2) | Report | Reply
MultiConsoleGamer  +   95d ago
There's a lot of PR speak going on in this article. I also don't like the implications of increased Ad Revenue. Sure, that's great for MS who is looking to be a profitable company, but for us it could mean more ads on the dashboard.
BX81  +   95d ago
That money also helps to secure exclusives and fund projects. I really hate ads at the beginning of videos I'm trying to watch.
DigitalRaptor  +   95d ago
Well seeing as the original vision for the Xbone was a massive focus on ad revenue, with Kinect being used to gather data for that very purpose, I'm not surprised it's of such importance to MS.

With the dashboard being created with advertising in mind, another one https://www.youtube.com/wat...
http://www.sticktwiddlers.c...

Where this Mehdi guy goes out his way to talk on Kinect being the a gold mine for marketing and advertisement: http://adage.com/article/sp...

Horrible that it has become something of a norm on a gaming console.
#11.2 (Edited 95d ago ) | Agree(4) | Disagree(0) | Report | Reply
SLUG  +   95d ago
thats a lie i play on xbox one for 14 hours a day micrsoft got it all wrong thats what a real gamer dose
Spikes1471  +   95d ago
No No No. You don't have a life. And proper education.
theRell  +   95d ago
There's ads on Xbox One?
D3ATH_DRIV3R_777  +   95d ago
@theRell

You are correct!
DefenderOfDoom2  +   95d ago
who at MICROSOFT thought it was a good idea to make statement about "5 hours a day on XBOX1" you just gave the YOUTUBE video game news channels more material to poke fun at XBOX1 . Wow! Phil Spencer is trying to focus on gamers and games not tv and NETLIX . I spend a average of 5 to 6 hours on my PS3 playing games, watching YOUTUBE and posting comments at N4G for free! Cmon PHIL you can do better than this !! I want XBOX1 to succeed . but cmon PHIL, take control of your team!!
Gamer666  +   95d ago
wtf? it was a financial quarterly earnings report not a video game conference.

they are just trying to give investors information to explain revenues and potential revenue opportunities. people using x1 at least 5 hrs a day average can be video, music, tv, or games... all are opportunities for direct and indirect revenue.
xpressyoself  +   94d ago
Don't try to reason with the troll. Obviously every announcement Microsoft makes has to be aimed at the 16 year old gaming crowd.

5 hours seems about right. I get home 530 go to bed at 11. During that time I'm watching tv, Netflix, or playing some rounds of titanfall. Seems like a great thing to announce to shareholders. Shows people are using their product a lot everyday. Value
Sitdown  +   94d ago
You just wasted a lot of words... All you had to say is that you hate Microsoft, would have had the same effect.
sher123win123  +   94d ago
another propaganda
DefenderOfDoom2  +   94d ago
yeah i can see your point , but gamers {not me) will twist the story around because it ends up on the gaming sites like this . Just read the comments above me, to see what i mean, which i am sure you already did.
finito82  +   94d ago
dang 5 hrs a day? thats alot everday.
supercpu  +   94d ago
so many UNDERCOVER haters on this site.... so sad .
#18 (Edited 94d ago ) | Agree(3) | Disagree(2) | Report | Reply
namEuser  +   94d ago
Killer Instinct and Titanfall take up my 5 hours...whats the point of this article, I don't understand?
Bytor  +   94d ago
Only a sucker would pay 500 dollars for a console with advertising on the dash.Everybody is lucky they can't do that on windows. They really cant do anything they really want to do with windows they have hundreds of millions of users and they can't force advertising or apps or take unfair advantage on how your programs run on it compared to thiers because they tried that when it first came out and the US goverment stepped in and said no everybody can use it and they have to have the access to make programs that run as fast and efficient as thiers.
quenomamen  +   94d ago
Release the ads !!!!
Farsendor1  +   94d ago
maybe they can put more money into games releasing this year and next.

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