Toys for Bob, creator of the Skylanders series, has revealed how Transport for London inadvertently offered a springboard to success.
Not really, since Nintendo use similar chips in their pokemon rumble toys (they store / change level as you play) and those only cost £3.99, compared to Skylanders which cost 9-15. Skylanders have an absolutely huge markup on their production costs, and would still be very profitable even with the chips costing a little more.
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