"After a lengthy introduction that showcased Amazon's approach to searching, improving connection speeds for streaming devices, and the need to improve the ecosystem of the systems, Amazon has revealed its new gaming console and streaming device. The approach is to "Invent and Simplify." One thing's for sure - it's a beauty. Named Amazon Fire TV, the box promises to be Amazon's adventure into the ever-growing market of instant streaming devices. The best part - by next month, thousands of games will be available to play."