MMGN writes: How did Microsoft stray so far off the mark with the Xbox brand that it now needs to reeducate people that it’s about gaming?
So Microsoft jumped in the air, did a 360 rotation and landed right back in the same place? Anyhoo...with that said, definitely don't agree with most of the stuff in the article. I think Microsoft has retained its xbox brand, and if you followed Microsoft, you know part of the reason for them getting into the console gaming market was to try and get a piece of the leaving room space as they saw the potential decline in PCs. Spencer is just reaffirming the mission...which the manner of reaching it appears different than his predecessors.
So many sites try to sensationalize anything even positive news. A cat was saved from a burning building. No, its the cats fault it didnt stop the fire and it only has 4 legs so its to slow to react quickly and doesnt have a thumb so it cant turn water on etc.....
MS: Xbox is all about the games Well I guess it is April 1st
Corny. Had to take a shot at Phil asap.
Who comes up with this freaking kind of bs. Get freaking life!
Yes..during those times he didn't run Xbox. N4G already taken their pot shots. Sad day it is when your looking for negativity. It just let you know this goes beyond some kind fanboyism. It's outright hate don't know why?
Spencer has admitted himself that the Xbox 360 had a massive drought of games in it's last years and strayed away from gaming and I think Spencer is trying to tell us that Xbox is going back to it's original vision of the 360/OG Xbox days and keeping the focus on games and gamers. But either way, it's great news for gamers and the industry. This generation just got that much better.
You are right. The guy has actually been very straightforward and honest with the issues and mistakes of the past..something he is definitly going to correct going forward. I went back to read his interview with gamespot and i feel really impressed and hopeful for the future of the xbox division.
This is why I've appreciated ms putting him at the helm. He's pretty much admitted what the most ardent didn't/couldn't..... They fell off. Kinect changed their output too much in my opinion. Them casuals aren't your core. Your core are the ones who wait in queues and fight for you on n4g....;) He is slyly addressing the 'tv tv' mixed messages. Ok so he can't retrospectively alter the hardware but he can alter their direction with help and backing from the decision makers This guy is saying the right things. Much more humility than a greenberg for example. I cannot blame him for ducking/lying about the drm/media focus questions a while back. Fully forgiven. Lets see how ms differ with a gamer gamer behind the reins.
You would think, they would make that point @ the reveal. -It was Designed as a Casual Box. Thinking that their core would just follow along. It's built. It's done.. and it's not the future.. Sorry to break it to you guys.. but they are now going back to their 'Core, when they have no cards left on the table.. It was never built as a Games Machine,. hence the way they showcased it @ the reveal. Games are great. and I don't have any issues with Phil, as he seems passionate -which I can respect. The system, and decisions were made -before- he entered the spot light though. Maybe it will help with Xbox Two, I'm just not so sure with Xbox One. Let me put it another way, It took Sony Years if not a decade, for their studios to become what they are today. Unfortunately M$ was to busy Money Hatting, instead of Fostering. The current sales of both systems are showing the Fruits, of the Seeds they planted.. Years Ago.
You have no right on this site! You're comment is thoughtful, respectful, insightful, without undue bias. Basically a very interesting comment. What are you doing here? Edit: First time I have ever bubbled a comment...
So much logic in that comment. I completely agree with you and as the saying goes, "You reap what you sow". Have a bubble on me.
So your saying there can't be any good games on the XB1 due to the XB1 hardware... Are you retarded?
I find their statements only weird because I still get e-mails telling me that the Xbox One is more than just for games. I don't get e-mails focused on the gaming aspect of it. http://i.imgur.com/qL9FQzK....
To be fair he was recently appointed head of the Xbox One division so the changes the he will make will not be instantaneous. It will take them several years to refocus the Xbox brand on gaming again since they invested a lot of capital and time in the TV aspect of it.
I guess you have a point there, MasterCornholio. It's just weird seeing him say one thing and then immediately getting something else in my e-mail.
@MasterCornholio: Sadly, MS doesn't have "several years" to get back on the right track. They need to change things within one if not two years.
Why because an exec said so??? LMAO some of you will believe anything these corporate shills tell you naive much? Actions speak louder then words.
I think Phil Spencer's job is to sell the X1 Cable Box vision to the masses without changing anything.. They put him out front a couple months ago and I'm guessing that's when he got the new job that they just announced today. Since then Microsoft has put him in all the right places to say all the right things to rebuild trust with their supporters and public and it's working. I said couple months back that it was funny that he was the only one out talking about everything Xbox and I called him then what I believe he still is and that's a used car salesman. That's not a negative he has salesman gifts and people seem to trust him. With that said I don't believe one thing has changed with Microsofts vision for the X1its still a cable box first and that will not change. His job is to change the public perception that it has changed and now the X1 is all about games and gamers. What does that even mean anyway? In my opinion since he has been there for years he is part of the Microsoft trust problem. As I recall he was the one on the E3 stage and gave a large portion of the X1 Cable Box vision to the public last June and he delivered the what was to be the X1 cost at $499.00 that left the crowd silenced It was awkward to watch even he was stunned by the crowd reaction I'm sure we all remember. Say what you want about the guy and we all will. He was at Microsoft through the X1 build and release and part of all the decision made since at least the beginning of the year " I believe much longer" and yet nothing about the X1 Cable Box has changed. His first job is to convince you it has. To this point the X1 is still of the 2 big next gen consoles the weaker console and it cost more than just a little more than the more powerful gaming console. It also still has the kinect cam that so few really want. The new Microsoft led buy Phil will justify the kinect by telling us that many great things are to come and what great uses it already has. He has already made the X1 as powerful if not more by talking about DX12 and he'll tell us it cost more because it's just worth it. Now I know many will disagree and call me a hater and that's ok but let's see in a year if the X1 is all about games and gamers or is it still a cable box first. We'll see.
X1 is fine
Fair article but to say MS backflipped you need to include Sony in that sentence then today, cause they are focusing on TV lol and have DRM, so go figure. Difference is MS came out pre console, Sony comes out post console launch. No difference. Both play games, both want value adds, really, those arguing over who did what, its frivalous. But to say Sony is "all about the games only" is delusional.
Sorry to bust your bubble. But sony was never in that same boat as MS. It was clear whatwas being done on the xbox side, nuthing will change, this is just another p.r crapversion. As always. And about sony doing the later as MS. Atleast, they put games first then gave us a option to purchase a cable box. Not force it down our throats
"they put games first" where are the games they put first?
@akshgarg: - 1k Indie developers signed up to make content for PS4 - Over 100 games in its first year - Hardware focused on gaming first - Still more first-party AAA studios - Quality third-party support with exclusive content - Never had to do a reversal on its gaming policies Dunno, where are those games first?
I own PS4, but let's not dwell on the ghost of Xbox One's past.... Phil is in charge & seems like a genuine gamer. Look to the future, give the guy a chance to see his convictions through.
You make it seem like it was years ago. bitter taste still linger
Bitterness is an ugly trait. Why hold grudges? Move on, play games :)
Bitter taste for what. Women hold grudges we men or some of us are boys. Get over it and get back to gaming. I'm not bitching about my PS3 being defective and broke on me last year. attend on getting me a PS4 this year.
It could do a continuous back flip around the sun would still take it over anything Sony has to offer lol Sony.
You just proved your a moron, congrats. Brand loyalty is for the mentally weak.
Hey thanks a great deal for your comment I am still celebrating, guess I am mentally week I am cool with that as for being a moron well I have been called worse so unimaginative on your part.
I'm confused. Who authored the article? Why so much hate towards N4G? Guys atleast pay attention. And the reality is both consoles are trying to do a lot more than gaming, the problem is how do you please more and more people when they have differing values in what's important. It's a delicate balance and each have to decide what their narrative is. Microsoft clear wanted to draw a lot more non-gamers because they strong gaming narrative was watered down a bit to showcase media, much to the sharing of hardcore gamers. It attracted people that valued those media features. Sony decided to stick to the traditional Playbook. Thus attracting those that valued gaming more over media. That doesn't mean the other doesn't value gaming as much or the other is better. Both companies made their pitches to the masses, and quite frankly they both are doing well. What I think is disturbing is the over emphasis on the headlines. Xbox fans seem dismayed that their console isn't number one on the NPD. Ignoring the fact that the XBoxOne is out selling the Xbox360 buy a wide margin. That's what matters more. The article is not a swipe at Microsoft, but it's recognizing that MS is making adjustments to their focus. They want to repair the confusion that set in last year. All is fine.
Microsoft already made their bed. They launched with (broken) Kinect, (broken, US centric) TV integration, and have been touting features that only apply to US customers (like NFL fantasy tracking). They also launched with sub-par hardware...and NOTHING, not DX12, not "THE CLOUD", not programmer tricks, and not ESRAM cache, can change the fact that the PS4 will ALWAYS be more powerful, and have better graphics! So, here's a new exec in charge of this mess...and he is going to "change everything" by bringing the focus back on games (where it belonged in the first place!). Sorry, but it's too late...unless you can magically upgrade your hardware post-launch! You BLEW it, and it is showing up in your sales figures. The gap is only going to get larger between the Xbox and the PS4 as time goes on, as gamers pay attention to pesky details like resolution and frame rate...ESPECIALLY when investing in a brand new console! So, guys, talk ALL you want. It's not going to change the fact that you guys BLEW IT, and it won't change the fact that the Xbox will end up in last place this gen.
I believe one one of the sticky points with Microsoft is that the system is $499. I think that is too high for parents to buy their kids, for some gamers, and that is why the ps4 has more sales. Right now it isn't about the games, but rather the price.
I hate stupid articles like these. SMH Everytime a huge promotion like this happens the new guy has comes out and outlines his vision for the company/division. All Spencer is saying that his vision for Xbox will be core focus. As opposed to Mattrick who was entertainment focused.
Damn they already have more exclusives than the PS4.So i cant wait to see how much more focus they can be.Bring it on microsoft keep the good news coming
I like my XONE more then my PS4. My buddy sold his PS4 for a XONE. I wont sell mine as I am in it for the games. When a game drops on the PS4 that blows me away like Titanfall I will be lovin my PS4 more then my XONE. Its all down to the games.
The only difference between the X1 up to now and the whole 360 cycle is people caught on early that Microsoft never cared to focus on games. They just somehow wete able to blind the eyes of this whole country with the 360 as it was the only one on the planet that outsold the ps3. If they're for real and release quality games then ill buy an X1, but I and millions of others won't waste their money on this online fps crap that they continue to shove down our throats.
That's great and all for people who like Xbox but in the end it's MS's own fault for doing what they did. I'll never buy one regardless of what exclusives they release because it's not worth the $499.99 tag right now. After a year. Sorry and " we're all for the gamers " is a little too late.
Microsoft have always been on the sidelines. They've never been one to take the initiative. They merely watch what the competition does, and then follow right along. I cant understand why this is so appealing to consumers, and then they want to bark and complain about how poorly Sony and Nintendo are doing when they have all the same stuff the other platforms do. Microsoft is afraid of being left behind so they have to integrate what others have feeling thats how they're going to remain relevant. Look at Steve Jobs and Bill Gates. Gates would steal Jobs innovations and smile it off because Gates was the better businessman which shows in the rest of his company. They're master marketers. They'll rip off the idea and market it to make you think it was their innovation all along when really, they were watching on the sidelines waiting to take and strike when they felt it was safe. Ive never been impressed with Microsoft and likely never will be until they start doing things their own way.
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