Following his appointment as the new head of Xbox, we had a few minutes to speak with Microsoft’s Phil Spencer. During our conversation, Spencer kept returning to a theme of “games first,” marking a chance from how Microsoft has positioned the Xbox One since its reveal in May 2013.
“My goal, first and foremost, is to make sure that everybody understands that Xbox is a gaming brand and it’s going to be gaming first,” Spencer tells us. “That’s a leadership principle that I will bring to the program from day one. It’s not that it hasn’t been there in the past, but if you put the studio guy at the head, you kinda know what you’re going to get.”