A senior executive with Microsoft Corporation said that the company is stepping up efforts to bring in its multi-purpose Xbox game console to the Chinese market as soon as possible, domestic news portal qq.com reported Sunday.
Interesting. China has always struck me as very PC-dominated, but it could be a potential source of sales. I feel like it'll be a waste of time for all involved, but let's see if Nintendo or Sony has an answer.
They are PC centric, partly because console sales were illegal. Now that China is making it easier for companies to release consoles in the country, there might be a chance to tap into the market.
Judging by their past dealings, I don't think China would be afraid to offer some sort of national exclusivity deal to the highest bidder in the console wars. And considering that Microsoft has extremely deep pockets and would love to get its hands on such an enormous (1 Billion +) demographic, I really wouldn't be surprised if something like that began to materialize. No doubt, Microsoft is pursuing it. This has the potential to be HUGE.
^^^ To clarify: I'm not saying I want it to happen; monopolies are bad for the industry. I'm just saying we should watch out for it. The whole China situation could turn into a very big deal that impacts a lot of gamers.
Looks like XB1 has its Japan. China likes American products like Apple, Microsift Office, and the NBA, so I don't doubt they will like the XB1 as well. I know these things because when studying finance in school that is by far the most popular major for Chinese international students, met some really cool people. China and Japan have kind of a didn't rivalry, the I'm better than you type. Don't think I'm saying USA and China are best buds, but each is dependent on the other China is a whole different beast of a market and I'm sure MSFT will do what needs to be done to be the #1 console in a fresh market. With Sony currently restructuring and trying to launch VR their hands might be full at the moment. I see Nintendo being succesful because they have handhelds on lock. All in all any boost will be a positive for MSFT and XB1 to build a relationship.
@Truefan Japan also likes American stuff like Appel or McDonalds. They just don't like the Xbox for many different reasons the majority of them being that the consoles are very US centric and not appealing at all to the Japanese market. It needs to be seen if the X1 would be appealing to the Chinese market. The console isn't even that appealing to western countries outside of North America because everything is fully geared towards the US. Gamers don't care if a device is made by an American or Japanese company. It's just an excuse people used when the Xbox tanked in Japan, blaming the "anti american attitude" of the Japanese population. In reality the device was not suitable for the market.
Free explanation for everyone: I don't think China will be as big of a deal as many people expect. The people actually making money in China for gaming develop MMOs and other games which are popular in internet/gaming cafes. Most consoles you can find in China already hacked and loaded with pirated games, and you can buy them at your local mall, they were just illegally imported. With that being said, I doubt many people are going to pay full price for consoles, or games. It's a completely different gaming culture that won't abide by the Western mentality of spending hundreds of dollars per console, on top of 60 for XBL and then 50-70+ dollars a pop per game. It just isn't happening.
@truefan1 Yeah, the US and China are best buds ever since Obama sided with the Dalai Lama in their growing tensions with China, despite China appealing strongly against it... Plus the US has a military alliance with Japan. Pretty sure Sony has an equal shot at China, and neither will be huge there.
not really. i have quite a bit of gamer friends from china which are console gamers as opposed to PC despite they do have a pretty beefy PC setup. Thou the country restrict gaming consoles in that region. But they do still import the consoles. Like many of those I know are all playing PS4 despite its not launch there yet. Besides I am not sure how would X1 do there. Because as far as I have spoken to most of those I know from china, almost none have any interest with it. asking if they would import 1, answer is no. What if it is officially launch? likely no... at least thats the kind of answers I get mostly. generally the playstation brand has always been more welcome in most asian region and that is nothing new
@kopicha Are you suggesting that officially launching consoles won't have a positive effect on console sales on that country? Think about it? What type of person would go through the hassle of importing consoles and games that aren't even localized to support the language you speak? Only the hardest of the hardcore. If you want your average joe gamer to buy your consoles, it's going to have to have an official release. And that's who the majority of consoles are sold too.
china might swallow it all
@TomShoe, why the mention of Sony or Ninty? China is PC centric, because consoles were pretty much banned. On topic, if this works out that means that there we be more happy gamers. More gamers more dev support.
Sony is unlikely to do great in China. Tensions between Japan and China have soared in the last year. The peoples of China have begun to not buy Japanese goods. Microsoft may fair better it will have to be seen.
A little know fact about that issue is the US has vowed to side with Japan in the issue with China. I wouldn't jump the gun and say that Microsoft would fair better just because they are American.
The advantage Microsoft has is their long standing relationship with the Chinese government. They have worked together in the past.
Hmm, could be a huge boost in sales, but Chinese gamers are very PC orientated and mostly involved in MMOs, RTS and MOBAs. We'll have to wait and see how it does.
How can you say they are PC oriented when consoles were illegal. It isn't much as PC oriented as they had no other choice.
There are plenty of consoles there, you clearly never seen the fake Chinese consoles.
China such a high market all 3 console manufacturer should take the risk.
I think all consoles will launch in China at some point. It will be interesting to see how theses major consoles will be recieved in that country. One of those things that could be a success or a flop. Maybe roll out a small supply with heavy advertising and see what happens.
I think they all have the potential to launch there. It would be interesting to see!
hm. i think the biggest hurdle for any of the 3 console makers shipping to china would be federal stipulations/restraints put on the import.
Really? Out of all 3 companies, Microsoft seemed the LEAST interested in Chinas Console ban lift. I wonder when Sony and Nintendo plan to release their consoles there... But China is very PC oriented, so It might take a while for any console to catch on. It does seem a bit risky.
What? Microsoft immediately signed a deal with BesTV to make a game console specifically for china. How is that 'disiterest'?
Stop saying they are PC oriented people. Consoles were illegal there they had no choice but PC
Actually, they did have a choice. Despite the ban, consoles were openly sold in many parts of China. I remember seeing one merchant trying to sell people a modded Wii. The gray market was very big.
China is unexplored territory for gaming, but without risk you can't succeed. Both next gen consoles should launch there, it could have a massive boost fan-wise and profit-wise.
Brazil , India and possibly China will decide this generation
well, to understand China market, you will need to look at Hong Kong and Taiwan market
Microsoft could not beat the PS4 on their own home territory the US but some how they will beat the PS4 on China right? And those saying MS have all the money to buy China market, how come, with all that money, MS could not bought the US, their home town and are being kicked by the PS4? Oh but yes, let us have a trip out of reality and say MS will dominate on China, yes for sure /s
Nice well done MS hope I can trade information about my country for cash or game credit , not a very patriotic Australian.
Strange comment. What are you trying to say? and who are you relating your comment to?
Well I do own a xbone so Kinect may be monitoring my typing rate and working out what I am typing. Am saying I would sell my country down the toilet for some free games.
Launch in China because they concede to Japan. What other choice is there?
Oh, good. I was wondering when it would release in China. Are they launching with the same games though? Brute Force may need some work done first.
Hitting the targets is what counts you can aim all you want, ask campers.
Prepare to starve edition.
Launching Xbox in China could either end in major success or major disaster. Depending on how the public perceive it. People keep saying that China and Japan have a worst relationship then China and US. But considering the recent hostilities in NK, I highly doubt it will be a success. Wouldn't be a surprise either if the secret Chinese police start labeling people who buy Xboxes as traitors to the commie party.
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