40°
Submitted by jagiii 153d ago | interview

Game of Thrones In League of Legends Promotion

Riot Games has caught the attention of Hollywood. HBO made a cold call to the Santa Monica, CA-based game studio to connect with the massive eSports fan base that League of Legends has around the globe. The pay cable network kicks off a three-week program today (March 22nd) to promote the fourth season of Game of Thrones, which debuts April 6th. Dustin Beck, vice president of eSports and merchandising at Riot Games, details the promotions and discusses what this deal means for eSports and its growing popularity in this exclusive interview. (Culture, Dustin Beck, Game of Thrones, League of Legends, Riot Games)

gamerlive  +   153d ago
This is another huge step with Hollywood legitimizing eSports with Game of Thrones.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Interview with Minor Key Games

27m ago - Gameluster’s J.J. Evangelista had an opportunity to speak with David Pittman about Minor Key game... | PC
20°

Interview: FIFA Ultimate Team's producer on fighting against cheaters

27m ago - Marcel Kuhn discusses EA's new no-mercy approach to coin trading | PC
10°

Angry Birds Stella To Release On September 4th On The App Store

29m ago - Angry Birds Stella will be released on September 4th on the App Store | iPhone
10°

The King of Fighters 20th Anniversary Sale Discounts iOS Entries Of The Series And More

29m ago - A new sale has been launched on the App Store, celebrating the 20th anniversary of the fighting g... | iPhone
Ad

Need Cash? (US Only)

Now - How would it feel to have your money struggles solved by this time tomorrow? We give fast loans from $100-$10,000+, and repayment terms up to 60 mo... | Promoted post
10°

The New Working Model for Video Game Development and Release

30m ago - The launch of two major consoles has apparently ushered in a new working model for video game dev... | Xbox
Related content from friends