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Submitted by jagiii 178d ago | interview

Game of Thrones In League of Legends Promotion

Riot Games has caught the attention of Hollywood. HBO made a cold call to the Santa Monica, CA-based game studio to connect with the massive eSports fan base that League of Legends has around the globe. The pay cable network kicks off a three-week program today (March 22nd) to promote the fourth season of Game of Thrones, which debuts April 6th. Dustin Beck, vice president of eSports and merchandising at Riot Games, details the promotions and discusses what this deal means for eSports and its growing popularity in this exclusive interview. (Culture, Dustin Beck, Game of Thrones, League of Legends, Riot Games)

gamerlive  +   179d ago
This is another huge step with Hollywood legitimizing eSports with Game of Thrones.

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