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Wii Advertising Blitz

Guten Tag und willkommen zum Nintendo Blitz. Yesterday the news broke that Nintendo will spend over $200 million marketing the Nintendo Wii. A lot of readers said advertising isn't everything, and they're absolutely right. To back up the ad buys, Nintendo is also unleashing a massive publicity blitz across various demographics into our general culture.

In the last month, the Wii was featured in a special two-part episode of South Park, along with Time, Fortune, National Public Radio, BusinessWeek, The Wall Street Journal -- mind you, all in a positive light. The only bad thing Fortune said was the Wii's name was scary...

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