Top
10°

Jeff Bell has $945MM to spend marketing the Xbox and Zune [update 1]

Nintendo's announcement that they'll spend $200 million to market the Wii reminded us that we've been sitting on this clipping from Advertising Age (from one of the October editions of the magazine). Ad Age tells us that Microsoft's new Xbox marketing guy (ranked 22nd in Ad Age's list of power marketers based on his budget) has $945 million to spend advertising Microsoft's entertainment products.

The story is too old to be commented.
THWIP3880d ago

...flex that monetary muscle. :D