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Submitted by Electro_UK 259d ago | news

Oculus VR Joins with EA and More to Form Immersive Technology Alliance

VRFocus - Oculus VR has joined forces with the likes of videogame publisher EA and others to form the Immersive Technology Alliance (ITA). In reality, this is a simple rebranding of The Stereoscopic 3D Gaming Alliance. The revised name reflects the consortium’s expanded focus on new technologies such as virtual reality (VR). (Dev, EA, Industry, Oculus Rift, PC, Tech)

rodiabloalmeida  +   260d ago
I have a bad premonition about this. Need more information.
#1 (Edited 260d ago ) | Agree(10) | Disagree(2) | Report | Reply
JBSleek  +   259d ago
I think this is good to have a standard for VR.
darthv72  +   259d ago
Virtual Immersive Technology Alliance sounds better. AKA: VITA
stuna1  +   259d ago
I wholeheartedly understand exactly where you're coming from! The battle that will ensue from this will undoubtedly affect the whole gaming industry! I think it also solidifies and also answers the question of if Sony will be showing off their VR tech at GDC, which I'm willing to go on record as saying it will be a "YES"!
Insomnia_84  +   259d ago
I can already see the exclusivity contracts for some VR games between MS and EA seeing how MS has nothing to go against Sony's VR Headset. But Oculus joining with EA?smh. Another win for Sony I guess.
#1.4 (Edited 259d ago ) | Agree(1) | Disagree(3) | Report | Reply
darthv72  +   259d ago
Well, Ms could talk to Sega and have them dust off the plans for the Sega VR headset. Make a few updates and voila....XBVR.
Eonjay  +   259d ago
NO! Anyone but EA. It was all going so well...
demonicale666  +   259d ago
NOOOOOOOOOOOOOOOOOOOOO! NOT EA! well that's that, VR IS DOOMED!
curtis92  +   259d ago
VR ads! suhweet
Ittoryu  +   259d ago
"Oculus VR Joins with EA"-fail

I can see it now Battlefield 47 now with immersive VR headset required.
GentlemenRUs  +   259d ago
This is bad... Really bad!

EA's going to do everything to make this a cash-cow(Also most possibly £650 a unit to when it comes out...).

OR team sold out, Go figure with it being EA.
#6 (Edited 259d ago ) | Agree(3) | Disagree(1) | Report | Reply
WeAreLegion  +   259d ago
EA and Oculus are just two companies that are part of this union. It's not like they oversee anything Oculus does. They're just working together to further the technology and promote it. I imagine any publisher/developer could join.
dogdirt2000  +   259d ago
To those thinking this is a "bad thing", remember that this doesn't tie companies together in some kind of financial deal - it's a consortium. These sorts of things occur often in the name of collaboratively improving the state of a field and/or industry through standardization, knowledge-pooling, etc.

This particular consortium contains:-

Epson
Avegant
Oculus VR
GameFace Labs
Big Blue Bubble
I'm in VR
YEI Technology
EA
Jon Peddie Research
MTBS3DS
Crew Communicatons
TGC
HDMI
University of Ontario Institute of Technology
Next3D
DDD
Digital Extremes
Survios
Vrelia
Virtuix Omni
Nanoveu

http://www.engadget.com/201...
#8 (Edited 259d ago ) | Agree(1) | Disagree(0) | Report | Reply
webeblazing  +   259d ago
dont ruin their fun. this means a win for sony to them
stuna1  +   259d ago
I only read where one person said it was a win for Sony! So who are they?

As far as consortiums go, the Blu Ray Association is one such gathering. The issue with EA being a part of this particular consortium is what is their stake in this? And what do they get out of it?
#8.1.1 (Edited 259d ago ) | Agree(3) | Disagree(1) | Report

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