Submitted by Electro_UK 573d ago | news

Oculus VR Joins with EA and More to Form Immersive Technology Alliance

VRFocus - Oculus VR has joined forces with the likes of videogame publisher EA and others to form the Immersive Technology Alliance (ITA). In reality, this is a simple rebranding of The Stereoscopic 3D Gaming Alliance. The revised name reflects the consortium’s expanded focus on new technologies such as virtual reality (VR). (Dev, EA, Industry, Oculus Rift, PC, Tech)

rodiabloalmeida  +   573d ago
I have a bad premonition about this. Need more information.
#1 (Edited 573d ago ) | Agree(10) | Disagree(2) | Report | Reply
JBSleek  +   572d ago
I think this is good to have a standard for VR.
darthv72  +   572d ago
Virtual Immersive Technology Alliance sounds better. AKA: VITA
stuna1  +   572d ago
I wholeheartedly understand exactly where you're coming from! The battle that will ensue from this will undoubtedly affect the whole gaming industry! I think it also solidifies and also answers the question of if Sony will be showing off their VR tech at GDC, which I'm willing to go on record as saying it will be a "YES"!
Insomnia_84  +   572d ago
I can already see the exclusivity contracts for some VR games between MS and EA seeing how MS has nothing to go against Sony's VR Headset. But Oculus joining with EA?smh. Another win for Sony I guess.
#1.4 (Edited 572d ago ) | Agree(1) | Disagree(3) | Report | Reply
darthv72  +   572d ago
Well, Ms could talk to Sega and have them dust off the plans for the Sega VR headset. Make a few updates and voila....XBVR.
Eonjay  +   572d ago
NO! Anyone but EA. It was all going so well...
demonicale666  +   572d ago
curtis92  +   572d ago
VR ads! suhweet
Ittoryu  +   572d ago
"Oculus VR Joins with EA"-fail

I can see it now Battlefield 47 now with immersive VR headset required.
GentlemenRUs  +   572d ago
This is bad... Really bad!

EA's going to do everything to make this a cash-cow(Also most possibly £650 a unit to when it comes out...).

OR team sold out, Go figure with it being EA.
#6 (Edited 572d ago ) | Agree(3) | Disagree(1) | Report | Reply
WeAreLegion  +   572d ago
EA and Oculus are just two companies that are part of this union. It's not like they oversee anything Oculus does. They're just working together to further the technology and promote it. I imagine any publisher/developer could join.
dogdirt2000  +   572d ago
To those thinking this is a "bad thing", remember that this doesn't tie companies together in some kind of financial deal - it's a consortium. These sorts of things occur often in the name of collaboratively improving the state of a field and/or industry through standardization, knowledge-pooling, etc.

This particular consortium contains:-

Oculus VR
GameFace Labs
Big Blue Bubble
I'm in VR
YEI Technology
Jon Peddie Research
Crew Communicatons
University of Ontario Institute of Technology
Digital Extremes
Virtuix Omni

#8 (Edited 572d ago ) | Agree(1) | Disagree(0) | Report | Reply
webeblazing  +   572d ago
dont ruin their fun. this means a win for sony to them
stuna1  +   572d ago
I only read where one person said it was a win for Sony! So who are they?

As far as consortiums go, the Blu Ray Association is one such gathering. The issue with EA being a part of this particular consortium is what is their stake in this? And what do they get out of it?
#8.1.1 (Edited 572d ago ) | Agree(3) | Disagree(1) | Report

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