China Bans Video Game Ads Directed at Children

At the beginning of January, China announced the removal of the fourteen-year ban on all gaming consoles. According to the decree, companies will be allowed to produce the gaming machine in the Shanghai Free Trade Zone. Now two months after the ban has been uplifted, the Chinese government attempts to implement changes that will further ‘protect their children.’ A recent post on the State Council’s legal affairs website, proposed a ban on all video game advertisements “in textbooks, school buses, school uniforms, and programming geared towards children from elementary school to junior high.”

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pkb791735d ago

stop playing games and make my new iphone! Satire btw.

DonDon1735d ago (Edited 1735d ago )

No kid-targetting ads allowed? Well this is bad news for Nintendo

UnceasingElias1735d ago

Same in Sweden where I live.

Sly-Lupin1735d ago


In my experience, Nintendo doesn't need to advertise. Ever. That's one of the boons of being ubiquitous to the medium.

DarkHeroZX1735d ago

Well there goes any chance Nintendo had to succeed there.

dcj05241735d ago

Pokemon is a very dangerous pro-Japanese game that the Chinese youth MUST be protected from.

HumanatPlay1735d ago

I don't know why but I respect this decision.