There is one facet of mmorpg games that many consider the most important and that all others lag very far behind: content. However, this does lead to a dilemma as what does one do when there is no new content to play? John Smedley, the driving force behind EverQuest, has recently penned an article where he says that content in mmos is unsustainable. Is he right? Is content unsustainable in mmos?