A few days ago, an interesting – and completely random – piece of box art crossed our desks here at IGN. It’s for the upcoming PS3 (and Vita) title Deception IV: Blood Ties, and as you can see below, it looks a bit different than you may expect.
Nice to see Sony keeping the PS3 platform fresh with a cool change like this. Blue is becoming the official PlayStation color
I always was and I could never understand why they changed it for the PS3. The only thing I could think of was it was done because of Blu-ray movies. This is an important psychological shift and is clearly designed to begin dominating shelf space with Vita, PS4 and now PS3 games creating a wall of blue.
Except PS1, PS2 was very blue with the blue console packaging, blue game boxes (also black ones but blue was mote common here in Europe) and the discs being blue.
I noticed this a while back I think at the end of an MLB: The Show trailer.. not a big deal, but I'm not a fan of now 3 different box art layouts for ps3 games (not counting Greatest Hits / Platinum Hits, etc.) and added the confusion with PS4 games. I do like the original change they made though, the second template that was still 'black label', but got rid of the spiderman font and made the PS3 logo on the spine black instead of red. MLB 14: The Show PS3: http://ecx.images-amazon.co...
The PS1 was neutral. But ever since then, PlayStation has been blue for the most part. http://i.imgur.com/jxhBzLS.... The PS2 slims also came in the two-toned gloss/matte finish before these next-gen consoles. But that's just bonus info.
zzZZZzzzZZZzzzZZZzzz changed box art makes the headlines...cmon, slow day much?
@ andibandit I don't know about you, but as a gamer, box art is a relevant part of the package when you buy a game. It serves as part of our nostalgia when we think of a game of old. As a child, ripping open presents or a game you're looking forward to, and you're met with an awesome looking box art. People are even passionate about creating or experiencing custom art for games that don't even get retail releases, and I for one am with them. I know we're moving into the digital age, and some people are desperately trying to remove all sense of culture from the equation, but many of us still hold on dearly to that culture that used to be a strong part of this hobby of ours.
^I personally throw away the boxes. I just put the disk in a cd carrier/binder.
@OrangePowerz Ps2 cases were black in America. I honestly dont know If ive ever seen a blue one irl. Ps3 cases are clear, I dont know if its different in Eu. We had the standard cd rom ps2 discs that were blue, but afaik all the dvd rom discs were all grey with a very very slight blue tint.
don't ever remember seeing a black PS2 case so it must be an American thing, or maybe blue was just for EU/PAL regions. they were all blue for me.
I usually like companies keeping things fresh and new, but I personally am not too crazy about the new style. I liked the old font and styling more. Plus, it distinguish edit from the PS4 box arts easier.
Cases vs case art, everyone. We're talking about the top strip of the paper that says, "only on PlayStation" sometimes on most games post year 2. The top part of the paper is mostly black on most of my games. Sometimes there is no top black strip on older games like my original dead space and sacred fallen Angel or original greatest hits uncharted. Oldest: http://s2.n4g.com/media/11/... Usually those old CASE ARTS had red ps3 logos on the top of the SPINE. Now old: http://www.yourgamesource.c... New: http://oyster.ignimgs.com/w... Just the very top of the paper that has actual print on it, not just the clear case this paper sits in. AGAIN, EVEN THE TITLE of this article says game box art, not just game box. Edit, once again, this has nothing to do with the clear case that the disc snaps into, yes xbox cases are green and ps2 was black... ps3 are still clear, ps4 and vita are still blue, leaving 3ds and Wii with white... oh, and WiiU with a sky blue... I think I explained this TOO many ways...
As someone with OCD this is not a welcome change.... now my PS3 games will have 3 different designs, 2 was bad enough, why not just leave it? Dont even get me started on the greatest hits crap either! Maybe ill jus stick em with my ps4 games. shrug.
I have OCD as well. This drives me nuts that they changed it AGAIN. It completely ruins the display of my games on the shelf. When they changed it last time I hated how the old box art style and new box art style looked all lined up next to each. I hated it so much that I replaced all the games I had with the old style with the same games in the new style. But I ain't doing that again.
So this is the 3rd revision. I still do not like that the early ps3 game boxes look different that the newer. When you have them on display the different text and color just makes it look weird.
Man this is so cool Blue is my favoritr color.
hah it looks dope, Green is my favorite but it belongs to the darkside ;'( (MS)
Green is my favorite color too, but it does NOT go well with box art in most cases...
@Snookies12 Dat subtle pun!
@CoLD FiRE - Haha, glad you caught that. :]
Same, green is my favorite color but MS has that >_>.
Always bet on black.
Blues my favorite too...matches my eyes and its calming.
Blues also my favorite
Xbox One is doing what I always wanted the PS3 to do. Have the logo on the box so that the box art is completely clean without any logos. However I prefer the complete box like the Vita and PS4, because the PS3 and Xbox One boxes have "wasted" plastic on top. Also, the game boxes should be squared like the 3DS boxes. They don't even include a manual anymore, so they should have enough space to fit the disc and that's it. There shouldn't be any more space (and plastic wasted). for nothing. On topic though, it's good that the PS brand is becoming consistent among all consoles and accessories.
The 3DS boxes have a lot of wasted plastic on them. Although they do include instructions. Same with the Vita boxes...those cards are tiny. However there is no manual. I do suppose that there has to be some sort of size to the box for retail though. Something just large enough to display the box art and catch peoples attention. I'm sure most retailers wouldn't mind CD size boxes again though. Floor space is money for them, and they either make the choice to carry less games, or go the GameStop route and only show the spines, which most people probably aren't going to bother with.
Yeah, CD size boxes are more than enough for games. I don't think they need more plastic than that. For 3DS and Vita games though, the boxes are much bigger, because the cards are just so small so it makes a bit more sense. A lot of games have the box cut where the disc goes, but they prefer to do that, than just make the box smaller. It's ridiculous!
I still hate x1's boxes because they hold the disc on the left side. Whenever you try to put a disc back in it puts too much pressure on your left thumb... I don't get if they are trying to decrease our right handed habit (cds, dvds, Blu-ray, ect...) Or try to be a fad? Maybe just trying to cut case costs or be different? Perplexing, and annoying imo!
What is the purpose of this at this point?
"This is an important psychological shift and is clearly designed to begin dominating shelf space with Vita, PS4 and now PS3 games creating a wall of blue." -GribbleGrunger
Most likely to blend in with the overall look they currently have for the PlayStation brand as a whole.
It's likely just for consistency. I'm sure Sony plans to have the PS3 around for a few more years and it makes sense to have all 3 consoles branded in the same way. Coming from a person with OCD.... I LIKE it!
If you're OCD you would hate this. This is the third time Sony changes the ps3 cases. If you're a collector they'll look a mess When side by side on a shelf
There aren't any more physical PS3 games I'm likely to buy at this point so it doesn't bother me.
Trying to trick PS4 owners into buying PS3 games.
That means get the old ps3 cases while you can! They'll be collectible soon-ish! (I guess? lol?)
Grey label, blue label and GH edition label
Yeah, only a few hundreds of millions floating around.
With any hope those hideous red greatest hits cases are next in line for a change.
As long as they aren't green like PS1 greatest hit cases.
I look the cover for Dark Souls 2, FF X/X-2 HD, or the other unreleased games and it still black. I think this is just an error on TK part.
Nope they were just finalized before the change. MLB 14 The Show uses it too and we knew about that before this...
Some little kid will accidentally buy COD on PS3 instead of PS4.
I recall the first time Sony changed the box art styling; there was a guy on here who was absolutely incensed about it. He claimed he would never buy another PS3 game. I wonder how he feels about this change.
NO, I HATE THIS now theres gonna be 4 different types of PS3 cases on my damn shelf, I WANT ALL MATCHING ONES ffs
Do what I do and buy cases on ebay :)
Spend money :(
Sell old ones, rebuy new ones :D
Great so now I'll have 4 different types of PS3 cases on my shelf :/ Having 3 already annoyed me because they look odd and inconsistent, but at least they were all red themed. This blue is gonna throw it all off.
I never liked greatest hit color, it just bugs me. lol
OMG it is Kagero Deception from PSONE :)) Woow one of my favorite game. I didnt know it s coming. Thanks guys. Waiting for that for sure.
Hmm, it does seem its just going to create brand confusion. There is nothing wrong with the current PS3 box art style..
Deception is coming out on 25th March (North America). I wonder if Ground Zeroes will also have the new blue case.
Isn't that going to be kind of confusing. I like the PS4 games being blue because I can easily spot them at a store that's filled with PS3 games.
I like the blue... I think it should have been the main PS3 color from the start (think "Blu"-ray) Anyways, the new PS4 cases rock and it's nice to see now uniformity across the PS family line (PS4, PS3, and Vita)
Changed again? PS3 cases changed already since launch didn't they? Look better now.
i am blue dabudi dabudai dabudiii dabudai
I want to know more about that Deception 4 game. As for PS3 game cases changing I'm all for it. Breathes new life into the console. Who knows Sony doing this might save them cash if they do everything at the factory that makes the cases. And I think the new cases look great for the PS3 it shows the PS3 still has life left in it and Sony has not dropped the console.
I had a feeling PS3 game cases were due in for 2nd revision, just look at Vita & PS4 and you'll see were it's likely to go. Gateway MT6706 2008
Now, I'm no N4G expert… but does this really qualify as today's #1 story? I mean, we go from something as game changing (literally) as DX 12 to a new box art design? I mean, it's cool and all… but is it really worth the heat?
anyway, forget the box. There's a new game!
They shouldn't change. Theres going to be some confused parents and grand parents out there when buying gifts for the kids. Confused that its to do with PS vita and PS4. I know I know. You and me and gamers can tell the difference but you know how some parents are like.
Psychological marketing does indeed work. It will make the PS3 seem not as old since it will have the same color as Vita and PS4.