Everyone today has an opinion about what Nintendo should do. A hedge fund is pushing the company to develop mobile games and add more in-game microtransactions. Some analysts believe that Nintendo should acquire former rival Sega, or develop software on rival hardware platforms. These ideas, presumably, could reverse the company's 70% and 25% respective reductions of its Wii U and 3DS sales forecasts for fiscal 2014.
All of those ideas, however, overlook the biggest problem of all -- that Nintendo isn't properly growing its brands or evolving as a company. So let's examine how Nintendo can evolve its business by taking cues from a similarly iconic company that grew into a media conglomerate -- The Walt Disney Company.