Submitted by gaffyh 525d ago | article

GameStop Cuts Xbox One Price Even Further, Should Sony React?

PlayStationing writes: "GameStop has cut the price of the Xbox One TitanFall bundle even further in the UK today, giving a significant discount over the already cut-price offers. They have got the Xbox One TitanFall bundle on offer for just £369.97, which is just £30 more than a solus PlayStation 4, meaning Sony may have a major issue on their hands." (PS4, TitanFall, Xbox One)

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Lukas_Japonicus  +   525d ago | Well said
Sony should react by doing absolutely nothing.....X1 is receiving price drops as a direct response to disappointing sales numbers (when compared directly with PS4). Why on earth would Sony give a price drop the PS4 when it sells out the moment it's in stock? That makes no sense and is completely unnecessary.

Sony - http://ak.picdn.net/shutter...
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Kingthrash360  +   525d ago | Well said
lol even if they matched sonys price sony wouldnt need to react...people act like its only the price making the x1 less appealing or something.
this got me thinking though...why are they calling tf a system seller? i mean the price drop shouldn't be needed if tf is a system seller...no?
just my opinion at least.
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LuaMaster  +   525d ago | Interesting
"lol even if they matched sonys price sony wouldnt need to react"


The PS4 is outselling the Xbox One 2-1 in the US.
The PS4 is outselling the Xbox One 5-1 in Europe.
Microsoft has given up even trying to compete with Sony in Japan.

Sony is now selling around 1 million consoles a month.

The Xbox One is more powerful than the Xbox 360 and about as powerful as the PS3. It is overpriced even at 300 dollars with or without the Kinect garbage.

This is Sony's reaction to Microsoft's desperation price cut:

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Lukas_Japonicus  +   525d ago | Well said
Some people like to act like MS aren't in panic mode right now, they say things like "X1 is selling fine"...."MS is more than happy with the X1's sales"..."they have nothing to worry about"....but riddle me this...if MS WERE happy with X1 sales, would they drop the price of the X1 3 months after launch...AND give a way a free copy of Titanfall (a game has been called a system seller)?

Just think about that....you don't drop your consoles price and give away it's biggest exclusive of the year for free in a bundle if everything is hunky dory...you just don't. You don't have to have a degree in Business studies to figure that one out.
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Hocking  +   525d ago | Well said
> Some people like to act like MS aren't in panic mode right now, they say "X1 is selling fine"

The same people who said "My 360 has never gotten a RRoD"

The Xbox One just bombed in its one viable market, the US, with only 140k sales. No sales coming from Japan. And Microsoft looks like they are already dead in Europe. Even in the UK Microsoft is bombing in sales.

At the current rate of sales for the Xbox One it is going to have a hard to even reaching 5 million sold by the end of 2014.

Panic mode is the perfect description for what Microsoft is in right now.
amiga-man  +   525d ago
Sony can't keep up with demand as it is, What is there to react to?

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Irishguy95  +   525d ago | Well said
"About as powerful as the Ps3"

Wow, the stupidity of fanboys grows each day. That's right folks, the Ps4 is only 50% more powerful than Ps3.

Edit - Thats right Hocking, Ryse doesn't exist at all, arguably the best looking game out at the moment...but yeah it doesn't exist.... The X1 version of multiplatformers DON'T actually look MILES better than the last gen counterparts either. Oh and **** no, BF4 Xbox One is identical to the Ps3 version. It has the same player count, the same graphics and effects etc. In fact, ****.

I'm not surprised. I was shocked at Titanfall's specs myself. 'Minimum' truly is 'minimum'. As in it looks liek total **** on minimum.

Your argument is the worst i've seen on this site in a long time.
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USA007  +   525d ago | Well said
@LuaMaster XB1 is way more powerful than PS3. You clearly know nothing about computers...
Hocking  +   525d ago | Interesting
The Xbox One is running an outdated Source engine at only 792p and a very shaky 30fps.

The PS3 is easily able to run GT5/GT6 at 1080p 60fps. While the Xbox One had to have massive downgrades just to get Forza to run at 1080p 60fps.

It's about as powerful as the PS3.
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darthv72  +   525d ago
All this really shows is that Gamestop in the UK is trying to corner the market on TF bundle sales. MS already officially dropped the price to all UK retailers and what GS is doing is creating even more incentive for consumers to bring their money to them instead of other retailers.

Smart move on GS part as while the consumer is there to get a TF bundle, they are hoping they will take the savings and throw it towards either another game or controller...its retail marketing 101. come in to get one thing and leave with something in addition to.

@lua..."Microsoft has given up even trying to compete with Sony in Japan." The XB1 hasnt even launched in JP yet. Not that it could make a difference but to say they gave up when they havent even launched is a tad premature.

If sony had to react then the only reaction they need to do is increase output capacity of units manufactured. Flooding the retailers with units will appease those who are complaining about the lack of availability and/or having to pay the overpriced markup on the 2nd hand market.
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IVanSpinal   525d ago | Personal attack | show
Bernlock  +   525d ago
@LuaMaster and @Hocking

"The PS4 is outselling the Xbox One 2-1 in the US.
The PS4 is outselling the Xbox One 5-1 in Europe."

"The Xbox One just bombed in its one viable market, the US, with only 140k sales. No sales coming from Japan. And Microsoft looks like they are already dead in Europe. Even in the UK Microsoft is bombing in sales."

You are referring to the month of January and not total sales. Ps4 is not outseeling the xbox one 2-1 in the US. That statement is completely false. Last month it outsold it 2-1. Please if you are going to use numbers to prove points make sure they are accurate.

To say they bombed in their sales is a bit much. Its 4 months in and your talking like the company should quit now. What you seem to be forgetting that it is their fastest selling console to date. Stop twisting numbers
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fonger08  +   525d ago
@hocking are serious right now? Simple mathematics show the Xbox1 is stronger than the PS3... And using GTA5/6, games that were specially built for the PS3, to say because they run better on system they originally built for vs entirely different machine is just ridiculous. That's like saying Ryse would look fantastic and run 1080p/60fps on the PS3. Logic man, logic.
tuglu_pati  +   525d ago | Well said

"The Xbox One is more powerful than the Xbox 360 and about as powerful as the PS3."

huh? How the heck you are getting agrees on that statement. oh boy!!

There is no doubt the PS4 is more powerful than the XBO, but saying the XBO is as powerful as the PS3... man stop smoking what you are smoking.

we should have be an option for delusional in the down bubble button.
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MysticStrummer  +   525d ago | Well said
"if MS WERE happy with X1 sales, would they drop the price of the X1 3 months after launch...AND give a way a free copy of Titanfall (a game has been called a system seller)?"

Not likely, but the fact is PS4 hit 3 million and passed 4 million sales during the month of December, and is now around 6 million sold, while XB1 hit 3 million around the 1st of January and on it's current pace still won't break 4 million by the end of March. The price cut and free "system seller" is clear desperation.
GUTZnPAPERCUTZ  +   525d ago
@LuaMaster: "The Xbox One is more powerful than the Xbox 360 and about as powerful as the PS3."

The Fuq are you smoking? O_o
kopicha  +   525d ago

best looking game is completely subjective. from MS standpoint of course they will say their game looks the best. you may think Ryse is the best looking game, however imo i feel that KZSF looks almost as good if not slightly better than Ryse.
kopicha  +   525d ago
even if MS try so hard to match the price, they cant make up/match the hardware. End of the day it only show sign of desperation and nothing more
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DC777  +   525d ago
Being almost down to Wii U weekly sales figures barely 3 months in is definitely time to start getting creative.
morganfell  +   525d ago
"even if MS try so hard to match the price, they cant make up/match the hardware."

Exactly. It isn't price alone that is driving PS4 sales.
Dee_91  +   525d ago
I don't even understand why MSFT is dropping the price so soon.I could see if it wasn't selling.Just because its not selling as much as PS4 shouldn't be enough of a reason to drop the price.Because the PS4 is selling at record breaking speeds.Just be happy you are still moving relatively large amount of units...But I can't argue a price drop, its better for the consumers... But I cant help but feel it comes with a price down the line.
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loulou  +   525d ago
lol i have a bone, but i dont yet have a ps4.

microsoft only have themselves to blame. they let mattrick loose, and the bone is most definately the result of his vision.

now they have left themselves in a sticky situation. with an overpriced (in comparison to the ps4) console because of the kinect pack-in, which is also getting dry humped by the ps4 in specs department because of said pack-in!

now they either have to drop kinect and the price or eat the cost of kinect and drop the price anyway. they should have known that they could not go toe-to-toe with sony 100 sheets dearer!!!!!

they now need to stop talking specs, concentrate on the games, ride this gen until 2017 at the latest and most importantly... bring back J Allard lol
ABizzel1  +   525d ago
Journalist: Sony you do realize Microsoft has cut the price of the XBO in EU, and now GameStop have cut the price of the TitanFall bundle even lower putting it within reach of the PlayStation 4, what do you have to say and are you afraid?

Sony: http://s198.photobucket.com...
Evilsnuggle  +   525d ago
So much that Titanfall is a system seller . Microsoft is giving it away to get games to buy a x1. Microsoft payed EA to keep Titanfall of PS4 now they are giving away a they are paying for the game twice . Once to keep it off PS4 secondly they are paying EA to give it away so much for a system seller. Microsoft is in panic panic mode.
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abzdine  +   525d ago
Sony should react? to what?
imagine the price cut doesn't sell more consoles, which i still think that's what will happen cause it's still more expensive.
mewhy32  +   525d ago
Wow, the reality is starting to sit in. The xbone is sinking fast LOL. Sinking in a 720p ocean. LOL
Gamingcapacity  +   525d ago
Just a wild theory.

EA have probably a clause with MS that Titanfall will have to sell a certain amount to stay exclusive (to protect EAs investment incase it bombs on the X1). MS might have projected that Titanfall might not meet its target to stay exclusive so they found a way to boost sales of Titanfall by giving it away with a pricecut X1.
jebabcock  +   525d ago
I would guess the drop and bundle is occurring because the X1 is currently following a similar sales trajectory as the wii u. Strong initial launch and then taking significantly in January. They are proactively ensuring that course does not continue to happen. Additionally by bundling titanfall at no extra cost or at lower than launch cost they are ensuring that regardless of how well the game is desired they will maximize the number of copies distributed. It maximizes adoption of both the console and the game.
VforVideogames  +   525d ago
Wow sony got srcrewed.
koolaid251  +   525d ago
Xbox 1 has sold 3.5 million consoles.
scott182  +   524d ago
Well, Sony is selling so well and they have such great studios and games, I don't see them needing to do anything. The PS4 is a great gaming machine for the price and a great entertainment center as well. I think they should just keep on trying to get more stock to large markets so they can sell even more.
Rowco147  +   524d ago
Tf.wont make me buy an xbox one. Ill just save 450$ and get it on 360 some day if its decent
CryofSilence  +   524d ago
Hocking and Lua,

The Xbox One is significantly more powerful than the PS3 strictly on a hardware basis. However, I do understand the confusion as the Xbox One regularly misses "next gen" benchmark standards that the PS4 hits with few exceptions. Give it time and we will see where the two next gen consoles stand, though it is nearly impossible that the gap between X1 and PS4 will be bridged.
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DoubleM70  +   524d ago
It is the price include all the bells and Whistle of the PS4 and it will be at same price point. Your talking from fanboy eyes. I hope you got a chance to play Titanfall. The game is freaking Awesome and I don't care what you played it on. PC XB1 the game is worth playing.
VoiceOfReasonTimes2   524d ago | Spam
ZombieKiller  +   524d ago
King that was VERY well said. I agree. They claim that TitanFall will sell systems, then you would think a price cut would be considered AFTER the release date for TF.

Then again MicroSoft says alot. I stopped believing them when they were grimy enough to hide my auto renew on me after having LIVE for almost 6 years. Way to treat a longtime friend....

@Lukas_Japonicus: "Just think about that....you don't drop your consoles price and give away it's biggest exclusive of the year for free in a bundle if everything is hunky dory...you just don't."

Dude well said. I agree with you... ESPECIALLY talking about Microsoft. They wouldn't give up a dollar unless absolutely necessary.
PudgeySan  +   524d ago
This whole price drop thing just isn't panning out for Microsoft on any forums at all period. Everyone has learned the Microsoft way and it kinda feels like they have lost trust in most consumers period... period..

P.S: My girlfriends on her period. Izzsn't that weEEIiiird.. Na I don't have a girlfriend. I can't back that up.
deafdani  +   524d ago

"The Xbox One is more powerful than the Xbox 360 and about as powerful as the PS3. It is overpriced even at 300 dollars with or without the Kinect garbage."

Now THAT is a completely ignorant and fanboyish statement. Come on, dude, even the Wii U is more powerful than the X360 and PS3, and Xbox One is more powerful than the Wii U.

In terms of raw power, basically it's:

PC > PS4 > Xbox One > Wii U > X360 / PS3 (which of these consoles is the most powerful is still debated to this day).
Giul_Xainx  +   518d ago
6 million units..... if they truly are making just about 40 dollars per unit sold..... that is a lot of profit. If they do drop their price..... hmmm.... drop it by just 50 bux. But do it in about 2 more months when demand begins to drop.

Xbox needs to gain some ground in order for Sony to drop the price of the ps4. Depending on game sales they might be able to drop it down to 300.

But again this is only if demand falls off a cliff.
ArchangelMike  +   525d ago | Well said
Exactly. Sony don't have to do anything. They still have the better consoles and consumers know it. They've just released in Japan, and by anecdotal estimates they should have sold another 1 million consoles at the end of the Japanese launch week.

Yes, Titanfall and the price drop will see a spike in XbOne sales, but once Sony's games line-up start rolling in, any advantage Titanfall will give M$ will quickly fade. Especially since the gaming press will continue the 'resolution-gate' articles, which will only further inform consumers that the XbOne is in fact the inferior 'next-gen' console.

Price for price, the informed consumer would logically be more inclined towards the most powerful console.
tuglu_pati  +   525d ago
agree. Although i think a $350 / $400 would put the XBO in a better position it terms of what you get for the money.

Still the PS4 will sell more because is the better machine, but a price drop will help MS move more consoles and stay in the race which is what at least me having both consoles want.
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DC777  +   525d ago
Not only the better machine at a lower price but simple as well. With casual buyers the simplest thing always wins. Mostly because a majority of people aren't that tech savy. It plays games, that's it. Costs less, heard it's the best one...sold.

Xbox and Wii U are innovative and that's great but sometimes it can backfire with the general public.
Anon1974  +   525d ago
They can't keep the damned things on the shelf as is and Microsoft's price cut and Titanfall bundle is limited by time and region. I don't see how cutting the price of the PS4 is going to move more units when it's already selling as fast as they can make em. It seems Gamestop is simply trying to get some unsold units out the door.
darthv72  +   525d ago
Selling unsold units IS the idea. you can't fault them for that.

Plus they are really expecting people to buy more than just the bundle. Having other games and accessories available to sell along with the system is what GS does best.

that and ripping you off when you do trade ins but that is a discussion for another day.
Omegasyde  +   525d ago
Selling consoles is great.

Selling software is even better.

Selling Digital software is even Uber for Sony/Microsoft.

Selling PS+/XBL subscriptions is even Katy Perry-ier.
Mr Pumblechook  +   525d ago
At the moment Sony is selling every unit they can make. Demand is outstripping supply so for the moment it would be silly for Sony to reduce the price.
classic19  +   525d ago
they will be fine after all it is the uk, sony won't kut there price no time soon, 2 years from now ppl can expect a 350 buck ps4 on the market, but by then it will be like 20 to 30 million ps4 in the wilderness lol.. ms has to do this i dnt see a price kut for the usa until late this year the price on the dollar is way different from uk to us..
Hocking  +   525d ago
"2 years from now ppl can expect a 350 buck ps4 on the market, but by then it will be like 20 to 30 million ps4 in the wilderness"

Agree with everything you said except the 20 to 30 million in 2 years.

The PS4 is on track to hit 10 million in May. With the Japan launch the PS4 should be just over 6 million worldwide and is selling at about 1 million a month.

Sony could be closing in on 20 million by the end of 2014 to early 2015.
Bernlock  +   525d ago
you are both insane if you think its going to keep up that 1 million a month pace
brave27heart  +   524d ago
Two years from now Im expecting a £299 PS4. The market is incredibly aggressive now, I doubt they can hold that value for two years. Once supply isnt an issue we'll start to see £349 with a game bundles, then by next year it'll be £299 solus kits. Heck you can get £329 solus kits now.

Sony dont need to react right now, there will be a surge of Xbox One sales then they'll go back to normal levels as they are now. We'll see this with every exclusive released on both sides.
GribbleGrunger  +   525d ago
MS are cutting the price before they've been able to reduce the price of manufacturing, which is very telling. Sony will only cut the price of the PS4 when they have also cut the price of manufacturing.
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JP1369  +   525d ago
Yep, a $350 PS4 next year would make sense, with the inevitable Slim model bringing with it the first truly significant price drop. It'll be interesting to see how quickly these two companies can reduce cost of goods manufactured relative one another, considering the similarity in SoCs.
darthv72  +   525d ago
"Sony will only cut the price of the PS4 when they have also cut the price of manufacturing." While i would agree, this isnt an automatic thing we should assume.

sony will drop the price when they feel the demand is slowing. Yes generally reductions in production cost is a first sign but it isnt one that is guaranteed to happen. What that simply means is the production cost goes down and the profit margin goes up if they continued to sell the unit at the initial price.

Sony would basically make more $$ off each unit sold. Ms did that for years even with mfg cost being reduced as we have seen in the number of times where the 360 retail price was officially reduced.

you dont simply cut your price to consumer because its now cheaper to mfg. you generally cut your price to consumers to try and increase sales because the demand has slowed. Remember, the bulk of profits are derived from the sale of software not so much the hardware.

But i do also agree that MS being able to cut the cost at retail is interesting. that implies the unit was starting off selling for a profit where as in most cases the hardware sells for a loss. just how much profit/loss is anyones guess.
GribbleGrunger  +   525d ago
It's not as simple as that, darthv72. They won't just drop the price simply because the sales are slowing down because that isn't taking into consideration other opportunities to spur sales. PS+, advertising, announcements, well timed exclusives, bundles and promotions of franchises more associated with the PS brand than the Xbox brand, are their first port of call before they even THINK of cutting price because of slowing sales.

One thing I will say though is Sony have missed their window of opportunity to bundle the Vita in the the PS4. If the price of the two together was only £50 people would have seen that as a bargain but it's not going to look like a bargain now.
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come_bom  +   525d ago
Sony doesn't have to react, the PS4 is selling like crazy.
SilentNegotiator  +   525d ago
The article writer should check out a little new economic theory that just came out...it's called "Supply and Demand" lol
Lukas_Japonicus  +   525d ago
Lol, exactly. This part especially made me chuckle-

" meaning Sony may have a major issue on their hands"

The only major issue Sony have on their hands is trying to keep up with the gargantuan demand. They won't be losing any sleep over this.

Silly article is silly.
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BX81  +   525d ago
Sony could have a major issue on their hands if it works in favor of MS. It's not going to magically catch up to the ps4 but it could have an effect on future sales. Now if Sony lowered the ps4 and it kept the rate of flow it's currently on ms would be in deep trouble. I don't see a need for panic just yet. It's gonna be a long console cycle and Sony is off to a hot start thanks to its core beliefs and ms screwing the pooch. If the Xbox one declines drastically and starts to not hit bench marks set by the 360 as far as sales then well see studios avoiding them like the wii u. Still MS has some pretty good games coming up to keep the current owners happy and entice possible buyers. Just my opinion though.
irepbtown  +   524d ago
BX81, if the demand is there why cut the price?
If Sony are struggling to even keep PS4's on the shelf, why cut the price? Sony is a business, a corporation, a PLC, do you think the shareholders will be pleased?

Let's say it works in MS' favour, sales begin to pick up, how long will that last? When Sony can restock more effectively, what will happen to X1 sales? I think it's MS that needs to look at the long term... a price cut is not enough.
JP1369  +   525d ago
Yeah, no business would feel the need to counter an obvious desperation move. I can see Sony bringing out some bundles for the 2014 holiday season, but a price drop won't come anytime soon as long as sales are enough to keep up with (and surpass) supply. A slight second year price drop is both feasible and expected, with a revised unit in the third or fourth year bringing significant cost savings.
its_JEFF  +   525d ago
Sony should absolutely react! A cornered animal is a very dangerous animal.

The worst thing for Sony, for any company, is to get cocky! That's the exact reason why we got "$599", "People will get a 2nd job", "We have a console for that, it's the 360", "TV, TV, TV, Sports, Sports, TV."

Have we already forgotten? These companies should be fighting everyday to keep our attention on their brand/console. That will benefit us as gamers. This generation just started, we're already on board, but what about 200 million still in the previous generation?
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JP1369  +   525d ago
Good thing you're not running a company. Reducing price before manufacturing costs have seen the appropriate reduction results in further loss on goods sold. They will reduce price when doing so won't lose them an extra "X" number of dollars per unit.
its_JEFF  +   525d ago

I don't know if you just stopped reading after "Sony should absolutely react!" But I never made a mention of what they should do. I just said they should do something. You're "assuming" that I meant a price drop, but you're assumption is wrong. My point is that Sony cannot sit on the fact that their #1 right now.

This isn't directed at you, but damn it's hard to reason with people on this site. I'm PRO Sony all they way, day 1 on PS1/PS2/PS3, so take it easy. No one wants to see the Sony that was going into PS2/PS3 era comeback.
JP1369  +   525d ago
How else are they meant to react? More games are on the way, those can't just be made to appear out of thin air. The marketing strategy will see constant adjustment, as is normal.
This is a desperation move on the part of everyone involved in the selling of X1's, there's no need to react to it, especially when you can't keep stock on the shelves.
This has nothing to do with being pro Sony or anti MS, it's simple business strategy. You can argue about reason when your assertions utilize any of it.
its_JEFF  +   525d ago

I don't know. Like you said "it's a good thing you're not running a Company" You're right, I wouldn't know how to run Sony. TBH I don't think anybody here would know how to either. The only thing I'm saying is they should be cautious, they're dealing with Microsoft.
Hatsune-Miku  +   525d ago
Sonys only reaction should be laughter

Ps4 is the future and the future is ps4
Bernlock  +   525d ago
Theres his famous tag line!!! Thank god you are back
KwietStorm  +   525d ago
Makes sense for a headline. So there's that.
Frodosmugins  +   525d ago
No! Why!?

cos I have already committed myself to buying a Ps4 when a game I like comes out!

Ps4 will sell more when gamers like me are ready to buy!
vivid83  +   524d ago
im in the same boat as you im just waiting on more of the type of game I like come along
mhunterjr  +   525d ago
Yeah, from a business perspective, cutting price when your production can't meet demand is suicide.

You'd gain absolutely nothing. Sony's unit sales = shipment sizes. Cutting the price wouldn't net Sony any sales. They'd just be losing money...
VENOMACR1227  +   525d ago

Why would you cut the price of something that is selling like hot cakes? Even if the X1 was at $400, the PS4 is going to out sell it. Sony doesn't have to do a thing. MS has shot themselves in the foot countless times. I have an X1, no problems with it, but even a blind person can see MS's mistakes.
T2  +   525d ago
Even moreso why would you ever cut price on something you can't make fast enough because it sells too fast. Sony probably wishes they released at 449 lol
3-4-5  +   525d ago
Michael Jordan scores 25 straight points, The Kicks sub out Patrick Ewing....

Should Jordan react ?

Magicite  +   525d ago
Sony might drop price few years down the road when they make PS4 Slim, and Ultra Slim later :D
Clogmaster  +   525d ago
Basic economics.

If demand exceeds supply, then they have a surplus of supply. In order to sell that surplus immediately, they have to drop the price.

Lukas_Japonicus  +   525d ago
You mean if supply exceeds demand....
Clogmaster  +   525d ago
haha yes. I failed.
diehardmetallicafan  +   525d ago
All sony have to do is bundle infamous ss with a ps4, without the camera, for a discounted price towards the game and they'll smash it. Say $520 for the bundle? (keep in mind in australia the cost of the regular camera-less bundle is $550)

@ Lukas_Japonicus Yeah i know but if they were to respond without doing a regular console price drop, discounting the game included with it would be the way to go. i agree totally though, the ps4 is unstopable
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Lukas_Japonicus  +   525d ago
They are already smashing it they don't to bundle Infamous. The PS4 is selling itself.
mediate-this  +   525d ago
I agree
Gamer1982  +   525d ago
Indeed people keep counting in the price of Kinect making out the xbox is better value but if you dont want kinect its not better value for you and 360 owners proved kinect wasnt for them. A third of 360 owners bought a kinect but how many actually liked it?? Hardly any..
Akuma07  +   525d ago
I completely agree.

I HIGHLY doubt at this point that people are choosing Xbox over PS solely because of price. People buying a console this early in the game are buying it because they want it. Price WILL be a determining factor, but I think people have REALLY overestimated it's significance this early.
Syntax-Error  +   525d ago
**BREAKING NEWS FOR SONY FANBOYS** The PS3 dropped it's price 2 times the year it was released. THIS IS NOTHING NEW. Please don't act like Sony has never done the EXACT same thing when behind the 8-Ball. Trust this is true, if MS announced on MARCH 11th that all remaining XBOX ONES in inventory will be sold for $399.99, They will be SOLD OUT in 72 hours. Especially since that is the release day for TitanFall
#1.23 (Edited 525d ago ) | Agree(1) | Disagree(8) | Report | Reply
T2  +   525d ago
Sony had a high tech device in ps3 with a lot of extra features. The price was fair but they learned that people don't want extras they want a straightforward gaming machine with optional peripherals. MS did not pay attention. Now they will lose money on their Kinect
vivid83  +   524d ago
what you say is true but they didn't give away one of their most anticipated games with it though..... that speaks for itself. I also doubt such an announcement will clear shelves there isn't a game out there good enough to make a console sell out
Anon1974  +   524d ago
That's just simply not true. The PS3 launched in November, 2006 with two units priced at $499 and $599. In April the 20GB units were discontinued. In July, the 60gb model was discounted after being discontinued and there was a price drop on that particular unit as old stock was moved out. The 60gb unit was then replaced by the 80GB unit at $599, the old price of the 60gb unit. Price stayed the same for the new hardware available.

In October, the price of the 80GB model went down to $499, the original price of the 20GB unit. That was the first price cut. In November, one year after the PS3 launched a new, $399 40GB hardware configuration was introduced. As new hardware was released and manufacturing costs came down, Sony lowered the price.

You can't honestly believe that's the same thing as launching a console and then dropping the price barely 3 months after launch for the exact same hardware configuration that just launched. Who do you think you're kidding?
#1.23.3 (Edited 524d ago ) | Agree(2) | Disagree(1) | Report
ThanatosDMC  +   524d ago
Sony had bluray built in the PS3. You know, new tech?
Ra3030  +   525d ago
@ Lukas_Japonicus
To add to you post. X1 getting the price cut a game gimmicks still gives no one reason to purchase the X1 which is a item only the hardcore X1 fan wanted. Even after the price cut and game the X1 is still a big yellow albeit nice VW bug while the PS4 is still a nice red shinny Ferrari.
Mithan  +   524d ago
I agree, but this is a crap game article by a journalist that is an idiot and trolling for hits (which is why I won't click through to the article and tarnish my brain).

As long as the PS4 is selling out, they don't need to lower the price.
ramiuk1  +   524d ago
i had to do a bit of shoppin last night(
sainsburys,tesco,asda run)i live in UK.

Its the first time since ps4 launch that sainsburys,asda near me has had enough ps4 consoels in stock to have them on shelf(although only had 4 and 5 each)
Sony is defo starting to get stock into stores.

But i can get xbone for £379 with titanfall which i think is decent value
Bathyj  +   524d ago

Sony are only ACTING. REACTING is what Microsoft is doing.

So riddle me this, what then, if a price cut makes no difference? Do they GIVE the console away just to get the higher install base?

Sony are already selling them as fast as they can make them and are selling all they can make, being cheaper will not make them sell quicker.

And as I've said before I believe a price drop in one tiny region is only going to slow sales for the rest of the world while they wait for their own price drop. MS need to do it properly or not at all.
#1.27 (Edited 524d ago ) | Agree(0) | Disagree(0) | Report | Reply
headblackman  +   524d ago
yeah. you're right. sony should do nothing. go back to sleep and pay none of the price cuts for the system and games, advertising, software updates (drivers and middleware), studio buying, fresh new game ip's making, company learning and correcting, attention getting company no mind what so ever. just go back to sleep :-) everything's aaaaaaalright.
Lukas_Japonicus  +   524d ago
Lol.....when i said Sony should "do nothing", i was obviously talking specifically about PS4 price cuts, seeing as that's what this entire article is about. Everyone else understood that here, why was that so hard for you?

You actually thought i meant do nothing entirely, in all aspects of their PlayStation division? Lmao! Some people....
#1.28.1 (Edited 524d ago ) | Agree(0) | Disagree(0) | Report
headblackman  +   524d ago
i knew exactly what you meant. but just as you overlooked my point, i want you, sony and all all of you other sony fanbots to overlook everything that i listed and other microsoft/xbox dealings. pay it no mind and just back to sleep and dream of all of the games that you're not playing on your so called powerful ps4
Lukas_Japonicus  +   524d ago
"i knew exactly what you meant"

Clearly not. If you say you knew that my original comment was specifically talking about price drops, then why did you list all of those things in your original comment? Contradiction much?

"but just as you overlooked my point, "

Of course im going to overlook a point that has nothing to do with the article or my original comment. Why are you talking about anything other than price drops in this article? This is nothing to do with " advertising, software updates (drivers and middleware), studio buying, fresh new game ip's making, company learning and correcting,", it's about if Sony should react to MS dropping the price of the X1 by dropping the price of their PS4.

To be frank, you sound a little salty -

" pay it no mind and just back to sleep and dream of all of the games that you're not playing on your so called powerful ps4"

Lmao. I think we have ourselves a disgruntled Xbox fanboy here. You make an off topic, irrelevant point, then bash me, other PS4 fans and the PS4 because i won't pay your point any mind. Sad.

"all of the games that you're not playing on your so called powerful ps4"

Brb, im just going to play the superior console versions of every multiplat on my PS4. Then afterwards i will play the best looking next gen game, Killzone SF, in 1080p @ 30-60fps.

Seems like you're the one who needs some sleep.
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otherZinc  +   524d ago
The big story is SONY Santa Monica laying off employees at its #1 studio.
headblackman  +   524d ago
wow and damn! that first msg completly went right over your head. i guess you really are sleep. stay that way! so let me have a little fun with this :) (tortoise and the hare)if you'll overlook/sleep on this price and what it could do, then you along with sony and it's fanbots will do the same thing right up until the x1 takes it's rightful spot at the top winning this console generation. so you can sit on this site and act stupid like you don't know what im saying if you want, but we both know that you do. i know microsoft can hold up. what about sony? a 300+ billion dollar company will always outlast a 70 billion dollar company that's not doing well in anything but one area :-\ the ps4 is the only thing doing well in the sony camp and it can't carry the company by it's self. and even the ps4 is taking losses on every sale. for every system sold, they loose around 60 bucks. a loss is a loss. but even that's too much considering the company can't afford it. plus it's so called fans are want everything free. help your company out and buy games. not just the console! but i forgot. the ps4 doesn't have any games. that's why the ps4 fans are always in xbox one topics commenting and crying about resolution and the games that microsoft has and are getting and the studios that they are setting up and the people that they are hiring. go play you ps4 and or go to sleep and just let the x1 train roll right over you and your so called powerful ps4. good day sir.
#1.31 (Edited 524d ago ) | Agree(0) | Disagree(2) | Report | Reply
Lukas_Japonicus  +   524d ago

Learn to split your comment into comprehensible paragraphs and actually make an effort to make it readable before expecting people to read them.

But this part caught my attention before i stopped reading-

"until the x1 takes it's rightful spot at the top winning this console generation"

#1.31.1 (Edited 524d ago ) | Agree(0) | Disagree(1) | Report
k2d  +   524d ago
Pricedrops 3 months after launch..

What'll MS' response be 6 months after launch?
#1.32 (Edited 524d ago ) | Agree(0) | Disagree(0) | Report | Reply
xtremeimport  +   524d ago
No price cut for NA?
Might pick one up if a price drop happens sooner than later.
GraveLord  +   525d ago
Sony doesn't need to react. They are the market leaders and they still have the advantage.
Godmars290  +   525d ago
The only thing Sony has which is similar - which really isn't - is Infamous:SS. So no.

Nevermind that unless MS keeps repeating such deals with their major releases in hopes to increase sales, they will likely have to keep offering such sales. Undermine themselves as well as Sony. If such a tactic actually works.
majiebeast  +   525d ago | Well said
Keep laughing and let Microsoft use all their tricks. Then when PS4 demand has stabilized, start showing what they are working on for PS4. Right now they are just sitting on it, because they still cant keep up with PS4 demand. No need to play your best cards when you are so far ahead.
LuaMaster  +   525d ago

Sony is now selling about a million consoles a month while stores are completely sold out. And what new stock comes in sells immediately.

Too much advertising of the huge number PS4 games on the way could actually be detrimental with how hard it is to actually find a PS4 for consumers.
ArchangelMike  +   525d ago
Too true. M$ on the other hand have played their trump card way too early. A price cut does not leave them with much room to maneuver down the line. I think it's clear that MS have become desperate, and know that they are loosing this generation really badly.

If they had some big strategic advantage up their sleeves, which they believed would turn the tide, they would not have cut the price so soon.
ramiuk1  +   524d ago
The thing is with MS they have done a price drop and included there reason to buy a xbone.
seems so desperate.

xbone and no game in UK £429
now its £399 with there supposed system seller
in palces u can get that bundle for £379
TM333  +   525d ago
So true. Sony are pretty good at sitting on the good stuff, keeping it quiet, especially when they don't NEED to show it. Thew wait for the most opportune time. Granted, there've been times where they have said too much in the past, but right now, I'm loving the way things are rolling.
majiebeast  +   525d ago
It actually annoys me a bit. They have been cockteasing for awhile now, and Sony insiders on gaf are just dangling the carrot in front of my face.
Why o why  +   525d ago
Take solace in the belief you know sony will bring a variety of goods and not just for half a gen either...all the way until the 5 releases. Their track record is there for all to see and many people who have switched back from the xbox to the ps have witnessed the tactics of each of the players.
#4.3.2 (Edited 525d ago ) | Agree(7) | Disagree(0) | Report
Gamer1982  +   525d ago
MS being silly though as they are now officially selling the console at a loss and if they still don't overtake Sony the shareholders are gonna get very angry that they dropped it when in reality it was selling okay..
tigertron  +   525d ago
The Xbox One is still more expensive than the PS4 so Sony don't have to react at all.
doomtrain  +   525d ago
the poor xbox 1 sales have NOTHING to do with the price .

i feel an xbox1-elite incoming ........
CharlesSwann  +   525d ago
They can't even keep stock. And honestly the best strategy against the xbone is to let Microsoft do all the talking.
Kingthrash360  +   525d ago
lol, yes... yes.
#7.1 (Edited 525d ago ) | Agree(18) | Disagree(1) | Report | Reply
Hicken  +   525d ago
Microsoft has definitely done more harm to themselves than Sony ever could have.

There's no need for Sony to react to anything. As has been said a million times by others, Sony's having a difficult enough time keeping product on shelves due to high demand; cutting the price won't make them sell any faster, as they're pretty much selling as quickly as physically possible.
Bathyj  +   524d ago
Good point. History has proven when MS's mouths are open theres always a good chance a foot will end up in there.
WeAreLegion  +   525d ago

Sony has options. They know this. If they need to lower the price, they will. If they need to unveil a new game, they will. If they need to announce a VR headset, they will.

These are all cards...and Sony has a royal flush. They'll show their hand if and when Microsoft goes all-in.
AutoCad  +   525d ago
sony panicking right now.
Kingthrash360  +   525d ago
yup panicking...tripping over all the ps4 money around them..claustrophobic.
only thing about ps4 in panic mode is the manufacturing warehouses...i feel their pain
#9.1 (Edited 525d ago ) | Agree(26) | Disagree(1) | Report | Reply
MasterCornholio  +   525d ago
Yeah they are way behind in sales i cant believe that Sony managed to sell over 5.6 million PS4s while Microsoft managed to sell more than them.

CharlesSwann  +   525d ago
Heard they got them on suicide watch.
amnalehu  +   525d ago
if they cut it to $399 + a free game I will get one. Why not have both!
Edvin1984  +   525d ago
I agree with you whole heartily, and is a reason I own both why not. While I am biased towards PlayStation, as I grew up with those systems I gotta say I've been using my X1 more so than ever due to Killer Instianct and Titanfall beta. Its just a good time to be a gamer regardless of what platform you play on.
Deividas  +   525d ago
haha I was about to comment the same thing and looked to see if someone said it first. Exactly what im thinking. They do that and I will buy one as soon as i go out.
Omegasyde  +   525d ago
WHAT IS THE POINT of buying both right now when neither system has a BUNCH of exclusives?????
amnalehu  +   525d ago
We said "if and WHEN" the drop the price to $399... not right now.
Edvin1984  +   525d ago
Thats great value for any gamer that wants to get the new XboxOne with Titanfall. I own both and if you can I recommend you get both as well if you can afford it, but I know that isn't possible for all. However, if I had to pick one my self would be XboxOne as I really enjoy KI a lot and Titanfall beta made me want to play online FPS again (I am terrible at online shooters).

However, I am sure once we see the next Uncharted this will be a harder choice.....a good time to be a gamer that is all I can say.
No_Limit  +   525d ago
I have both myself as well. Got the PS4 first but only got Assassin's Creed and NBA 2k14 for it and haven't touch the system in a month. Got my XB1 a month ago and I am loving the games from Dead Rising 3, KI, and Forza 5. With Titanfall releasing soon and if inFamous is not up to stuff on reviews, I might just sell my PS4 and wait for the better exclusives to come before buying it again.
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Edvin1984  +   525d ago
HAHAHA how funny I got the same games on my PS4 and KZ. Yeah, I am really enjoying my library on X1. I dunno about selling it as I am not sure it will be worth the money lost. However, I agree I have nothing on the PS4 that I feel like I must play daily. I got Ryse, Forza, DR3, KI, BF4, COD, Raymen, Strider all on X1 lol..... I dunno I am just more at home with the X1 interface and what not.

I like Sony products my TV is a 70" Sony KDL Bravia and I have nothing but love for my PS systems, but as of now nothing really grabs me on the PS4 that is exclusive. Also, KZ is terrible even at $30 I am not a fan of it at all looks pretty though.
Kayant  +   525d ago
This is not a price drop it's the same as in the PS4 report before. It's a conversion rate saving as they operate from Dublin. http://www.neogaf.com/forum...

OT - No they don't need to response yet. As they are selling well at the moment. And if they have exciting announcements on the way soon then the will be fine.
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Lukas_Japonicus  +   525d ago
Your're right, this particular price drop is Gamestop's own, but the initial price drop was official from MS - £399 for TF bundle. Pretty telling, if you ask me.
#12.1 (Edited 525d ago ) | Agree(5) | Disagree(2) | Report | Reply
Kayant  +   525d ago
Yh that surprised me also. Honestly I thought they would just offer like a half price bundle for about £460. What they doing is very aggressive with TF which isn't surprising after the went all the way to buy the first title for MS platforms.

- Big Party Chat update
- Twitch Streaming
- Upscaler fixes
- Controller tweaking requested by Respawn
- Per launch TF events at their stores
All before TF launch

- Delayed X360 version by two weeks (I don't think it's development issues IMO)

They really are betting all their eggs on TF. Luckily for them causals already view it as an XB1 exclusive thanks to the media, they will further made distort that with marketing. X360 literally doesn't exist and the delay could help push some people to XB1.

Hopefully it works out for them.
Spontogical  +   525d ago
Even if the PS4 was priced HIGHER than the Xbox One, it would still outsell it. Microsoft are really, really desperate to reclaim/maintain their strongholds in the UK and US. Without those markets, they practically have nothing.

Guess they need to go gung-ho in the US and UK though. But lol, they are NOT happy with the X1's sales right now lol.

Sony doesn't need to do jack shit, all they can feasibly do is keep trying to get more systems into warehouses and retailers! They can't even keep up with the demand lul.

~ 6 Million sold to date... in ~ 3 months.. dayum Sony...dayum!
midget_gem  +   525d ago
Yep, 6 million in 3 months = 2 million per month. Absolutely phenomenal and well deserved.

M$ must be sh!tt!ng bricks about now.
lemoncake  +   525d ago
Good time to get the prices down before the launch of titanfall, good news for the consumer.
volcane  +   525d ago
They haven't cut the price even further. It's just because Gamestop UK is based in Ireland, so they are are selling it at the Euro price, which converts to UK pounds at this cheaper price.
JackVagina  +   525d ago
This article is flamebait, gamestop in the UK is a very small retailer chain, and probably accounts for less then 5% of the UKs X1 sales.
captain_slow82  +   525d ago
sony dont need to do anything rite now there watching ms give everything they have and once demand slows down for the ps4 they will reveal there cards little by little

sony have ms by the short and curlys and tbh its rather funny to watch :D
SonyROXitoohya  +   525d ago
Sony doesn't need to do anything right now as firstly the price cut is only in the UK and secondly and more importantly it is already selling great. Now if Microsoft cut the xbox one to $400 worldwide then Sony would have to react.
jay2  +   525d ago
No, Sony are more than fine.
SonyROXitoohya  +   525d ago
Another thing idiot fanboys don't understand is that it's a bundle and sony makes bundles as well with their most popular games. No way is Microsoft worried about titanfall selling well, the only ones worried about that are ps4 fanboys. It's amazing how insecure sony fanboys are, relax and stop being so worried all the time, and yes u are worried although u will try to deny it, all one has to do is read any ps4 fanboys posts to see just how worried and threatened u are. Us normal ps4 owners laugh at u childish kids.
RexLex  +   525d ago
Why the hell would PS4 fans be afraid if Titanfall sells well? It is not like you cannot play it on every laptop (and probably looking better)
I think xbox fans should be worried more,.. that it does not move a lot of systems (and it probably won't)
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NeloAnjelo  +   525d ago
Haha. Your logic is that of an Xbot.

No reaction needed from Sony. The BONE isn't selling. Simple. Weaker hardware at a higher price. No amount of MS money will change people's perception of their so called renounced policies. Only blind fanboys like you follow them with your tails between your legs.

Why would Sony fans care if TitanFall sells well? Even if everyone buys it on the XBONE, it will still sell less than 5 million. How many consoles will one game sell... You're deluded to think TitanFall is worth $500. The BONE certainly isn't.

The only people worried are MS and retailers about the ugly BONE gathering dust on shelves. Hence the "price drop". TitanFall won't save it, nor will fanboys like you.
#20.2 (Edited 525d ago ) | Agree(4) | Disagree(2) | Report | Reply
TheRatedD  +   525d ago
lol my local WalMart has no PS4s in stock, but has 18 XboxONEs
ltachiUchiha  +   525d ago
This has been MS is stradegy all along. Sell as many xb1 for $499 to all the die hard MS fans who dont care how bad MS treated them in the passed & then when sales slow down, its time for a price cut. Honestly I was expecting this but with TF also bundled with that price cut was imo caused by, "DESPERATION". I could careless honestly because this is a win/win for gamers but its obvious MS had to do something urgent or sony would've just blown this gap wide open by the end of this year. As I said before, the only way MS has a chance is for a huge price drop where they will be selling at a loss & I hope this helps boost sales for them to have a healthy industry, otherwise if this doesn't help turn things around for them, I have a feeling the xbox division will be sold to another corporation. Only time will tell but however it turns out, lets all hope it's for the better.
midget_gem  +   525d ago
Sony would only need to do something if M$ price cut has the desired effect and sales start to actually rise significantly.

Yup M$ must be in full-on panic mode to have resort to such a significant price cut so quickly after launch, throwing in Titanfall their big 'system seller' for free, what a joke.

Mind you, even chucking in FIFA for free at launch didn't seem to make a difference either surprise surprise.

If this latest underhanded tactic doesn't work what they gonna do next, give em away ?

Still wouldn't have one.
x_RadicalAura_x  +   525d ago
No, for one simple reason: The PS4 is in demand, the Xbox One isn't.

Now is where Sony needs to keep the price point steady and focus on guerilla-style marketing tactics. Continue to win the hearts of gamers, as they have been doing phenomenally well for the last year.
#24 (Edited 525d ago ) | Agree(8) | Disagree(2) | Report | Reply
_FantasmA_  +   525d ago
Titanfail is such a system seller that they have no confidence in their product and they will give it away for free! Imagine how good Call of Duty would "sell" it was given away for every platform it releases on every year. If Sony wants to counter this, just bundle a game. The PS4 alone is already a steal and a much better, powerful console than the the One80, so to add a game would just be insanely good value.
#25 (Edited 525d ago ) | Agree(6) | Disagree(1) | Report | Reply
PrinceOfAllSaiyans  +   525d ago
No Sony doesn't have to react to this. This is just pure desperation from M$. Dropping the price after 3 months and giving away their biggest title that is supposed to be a system savior for them.
AD705  +   525d ago
Sony doesn't do need to do anything to sell the PS4

They just leave that up to Microsoft lol.
theoneb  +   525d ago
Well look at that. Seems like the secret to success for the gaming market is to focus on games first and for most. Everything else is just icing on the cake
TriangleOffense  +   525d ago
If X1 hits $400 in the US I'm buying one
ocelot07  +   525d ago
Why on earth why they need to react. The PS4 is still selling as fast as they can make the damn things. But if they where to do something which I doubt they will. Then they should lower the price of the Infamous bundle to £360. But they just don't need to at all.

Here in the UK there is a chain called Cash Generator. They simply sell second hand things. Went into my local one yesterday and saw a good few second hand XB1 consoles for £360 one was £350 due to not having a box. The only thing they had related to the PS4 was one copy of killzone for £30. Once they become £250/£200 second hand that is when I might bite and get one solely for exclusives. But then again the only exclusives I want to play so far is Dead Rising 3 and Plants vs Zombies.
#30 (Edited 525d ago ) | Agree(3) | Disagree(0) | Report | Reply
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