Stephen Elop in charge of Xbox – What does it mean?

Save/Continue writes:

"Stephen Elop, the former Nokia CEO who may have led to the acquisition by Microsoft, is replacing the freshly-minted Julie Larson-Green as the head of Microsoft’s devices and studios business. What this means is that he will be in charge of Xbox and its games, among other pieces of the company. Julie Larson-Green was appointed for this position in July 2013, so her swift reappointment might come as a surprise, but there’s more to this than just that, as Elop has quite a colorful history."

Read Full Story >>
The story is too old to be commented.
Sidology1364d ago

Elop is certainly going to shake things up. Dude doesn't know a thing about games, which is scary for the gaming side of it, but we'll certainly see some aggressive decision-making towards the financial side.

amiga-man1364d ago (Edited 1364d ago )

The xbox future lies in his hands?

darthv721364d ago

Realistically it can only go one of two ways. He can either enforce a series of changes thus removing the risk factor and ultimately devaluing the xbox brand to the point of it having to be spun off to a third party for a profit (ex: selling it to amazon)

Or he could actually listen to the ones who have more of a fully vested interest in the brand and want to take the risks that could potentially pay off. (ex: the ones who actually work in that division).

Its easy to take the quickest route to profitability (selling) but where is the fun in that? I would welcome the new head of Ms to take on the challenge of making the brand stronger than before with aggressive marketing. securing the deals that could lead to future innovations and even more profitability.

mcstorm1364d ago

He could be good for this side if Nokia is anything to go by as he used Nokia on there strengths. Nokia has got windows phone to take the big 10% market share in alot of European company and did this by using what Nokia are know for in quality designed phones and amazing cameras.

If he looks at what made the 360 successful and implements them on the Xbox one it cloud woke very well for him and Microsoft. I think the moves Microsoft are making at the moment with the Xbox one are pushing it in the right direction and am liking what I am seeing from them.

OrangePowerz1363d ago

Lol you must be kidding. While he was in charge the sales of Nokia phones went down 40% and the profit went from 2.4 billion per year to 188 million.

He went from MS to Nokia (got a bonus from Nokia for missed salary at MS due to his change to Nokia), ran the company into the ground, got the company sold to MS for cheap and got a 18 million bonus for all of that because the day everything was approved he got a change made to his contract to get the extra bonus. In a fair world he shouldn't even get a job at McDonalds.

Kivespussi1363d ago (Edited 1363d ago )

Kidding me? Elop took Nokia down FOR MS. Like OrangePowerz said. He completely destroyed Nokia. It cost almost 15k jobs for finns just because MS needed another way to milk more cash from consumers.
It's stupid how fanboys keep defending a company like that.
I'm not wishing that MS goes bankrupt (because that would cost even more jobs) but I just wish that the ones who pull the strings get replaced. And I hope that xbox division does get sold so maybe that'll bring some competition to the market.
Edit: OrangePowerz have a bubble :)

mcstorm1363d ago

Nokia were already on there way down before he took over and because Nokia went from there own os to windows phone there was always going to be a transition period just like the new Sony boss has seen.

Nokia re doing very well at the moment and the smart phone market is on the up. Ok this will stop when the take over happens but he did a good job with Nokia.

Anon19741364d ago

Found this funny. Meanwhile, at Microsoft...

nayon71364d ago

Yeah gaming will probably see some cuts if it's not meeting the profit margins.

+ Show (2) more repliesLast reply 1363d ago
NemesisAU1364d ago

It means his in charge of xbox

TheoreticalParticle1364d ago

It means that Xbox is now being run by a guy whose last name is "pole" spelled backwards.

SilentNegotiator1364d ago (Edited 1364d ago )

Don't forget that his name could be read as "elope" and he helped Nokia get sold to MS (after he "helped" Nokia get into a bit of a financial situation to make a quick and easy profit from Nokia's sale).

TheoreticalParticle1364d ago

If you're a CEO in America, and you get fired, somehow, companies will still think you're qualified to be CEO.

If you're not the CEO at your company, and the CEO gets fired, you will never get to be the CEO.

Anon19741364d ago (Edited 1364d ago )

Nice article. Sums up everything we currently know about the situation while offering some well thought out commentary.

On top of Elop's history regarding the Nokia buyout, he was also the head of Macromedia during their buyout by Adobe. He's been called the "company killer". Replacing Ballmer's pick to head the Xbox division with this guy seems to send a message to the investors and board members who were calling for the Xbox division to be put to pasture.

Is he the Xbox division's savior or is he there to facilitate a buyout like he did with Nokia and Macromedia? Only time will tell.

BlackWolf1364d ago

Clearly, it can be assumed that the same could happen to Xbox, if we take in consideration the "coincidential" cases of Macromedia and Nokia. Only time will tell, tough.

CharlesSwann1364d ago

Kill the xbox Elop. You know you want to. Gamers are a finicky bunch. Chop chop.

Show all comments (51)
The story is too old to be commented.