Video game enthusiast Zach Strankowski understands the principle of supply and demand. That's why he and two friends have been sleeping outside an Escondido Circuit City store since Tuesday, waiting for Sony's new PlayStation 3 game system, which won't go on sale until Friday.
To be first in line for the Sony PlayStation 3 required camping out at an Escondido Circuit City.
"We could either pay three grand on eBay, or camp out here for 10 days," said Strankowski, 22.
The economics are simple. Sony built a loyal base of 30 million PlayStation 2 owners in America. When the PS3 launches Friday, there will be fewer than 400,000 of the new game systems on store shelves.