This is not a discount and GameStop is making huge marketing decisions regarding the Xbox and not the PS4. Which comes to the conclusion of: Why only the Xbox One? Well, due to the sales, the PS4 is running laps around the Xbox One.
I don't see how it could classify as "genius marketing" when layaway has been around for decades. Sounds like a way to clear out stock.
Eb/gamestop doesn't do this as part of their policies as they don't have the space to store product while waiting for payment. So this was a program paid for by mS for sure. It's desperate Chillbro- well I've been reading Xbox fanboy comments for years on this site when mS was leading the generation and spewing massive amounts of garbage at other ppl so let's just say it's fans of the other side that get to enjoy this moment in gaming. If you have a account here, and you click to read the article, then you read the comments, then you comment, does that not make you a loser too? I'm pretty sure it does. If you don't like these article or comments you can simply not view the site? Deal? Thanks. Chill out bro.
Why do yall care about layaway for Xbox?? lmao get your lives together man jeez bunch of losers here haha
Lol at desperate sales, as if MS is going bankrupt and spending the rest of its money on marketing. It doesn't take a college major to understand that ads help in some form, and MS is filthy rich and can afford it.
This is somewhat true, I think MS stuffed the retail chains to inflate their "sales" numbers, "Sold in to retail", and now that retailers are stuck with the stock MS needed a way to continue selling in to retailers. With layway the in stock consoles are attached to a customer as though it were sold so then GameStop would need to buy more for the in-stock walk in purchasers. They over supplied the demand and are stuck with their own consoles, this move partially alleviates the over production by allowing them to continue to sell in to this retailer even though the product isn't moving to customers at a similar selling pace. Layaway is just an intent to buy, some get cancelled but the point is that it get held to the side as though it were already purchased.
Lol you ps4 fans are pathetic, how is giving more people an opportunity to buy a console they want, desperate. By ps4 fan logic, people who need financial aid shouldn't go to good colleges because they are too expensive. Lastly I don't know what type of charity you think the gaming industry is, but my goodness the intelligence is just so low. MSFT and even that gold ole Sony are in business to make money. Hence when you don't make money around 20,000 people lose jobs, get the picture now ps4 fans. The more people who buy your product, the better.
@chillbro Nice tu quoque, try harder next time.
They, Gamestop, are only doing it for one console. Sure they might or would do it for other systems, but they are actively advertising just doing it for the XB1. Playing favorites in other words. Being paid to anyway. Likewise since they're advertising layaway, some people might take it as meaning you have to reserve one because they have limited stock.
I can see it like this..: I put down 50 dollars on a layaway xbone, after I got 400 there I cancel the layaway and get me some PS4 love!! bang
If they're still having trouble keeping PS4's in stock, then why offer a layaway program when they can just sell them quickly instead of a month or two down the line? If PS4 wasn't mostly selling out, we'd probably see those offered for layaway as well. I think it's good promotion for GameStop to get people who can't afford $500 all at once to pay in installments. Generally though, layaway is beneficial for people who can't buy expensive items to take advantage of sales. Never understood the reasoning for doing it with a full priced item. Better just to save the money yourself in case something else comes along that you need to spend money on. From my experience, if you're strapped for cash that much, those things tend to come around more often than they should. I wouldn't really call this genius marketing, or desperation for sales. I'd probably classify it as GameStop wanting to hold onto your money so they can accrue interest on it like they do with pre-orders. Those pennies add up when multiplied by thousands or millions of $5 deposits.
They probably count those "sales" right away, to say look" we are selling good", but some of those "sales" will never go through so the full number may be a bit blurry. Options are almost always a good thing though so it could help.
Desperation before the final decision of cutting something from the console. The PS4 is actually the most sold console in the US, and the number of console sold increase faster than the Xbone's... Yep, it sells like desperation.
Desperation or genius...this is good for gamers.
Layaway isn't really "good" for anyone. Learning to save money under your own will is part of being responsible. Layaway program is like having a less accessible piggy bank. Placing money intended for a purchase farther away so you're less tempted to spend it. Tying up your funds in this way is basically showing a lack of self-control. It would be better if people learned self-control.
@familyguy LMAO...I swear, you guys try to spin everything involving MS into a negative. This is ANOTHER OPTION for gamers who are interested in the system. I personally don't have the problem that you mentioned, but that doesn't mean that others don't. Did you ever think that just maybe if a person or parent just wants to pay bit by bit, knowing that money is going straight toward an xb1? There is nothing wrong with this OPTION. I have a funny feeling that if this was a PS4 (only) option, most of you would be saying "See, Sony continues to look out for gamers by providing options, MS is to greedy to do the same".
@melman He was actually trying to spin a concept into a bad idea, which it seems to be. But either way for younger gamers this is a good option.
@Melman, he wasn't saying anything bad about MS at all. Just the general concept of layaway, which he isn't really wrong on. @FamilyGuy Layaway can help take advantage of sales for people that want/need more expensive items but can't afford it at the time of the sale. Otherwise, for a full priced item, I agree completely. Self control is much more beneficial to learn over the long term. I guess it's not really so much different than me spending $50 or so a month after I pre-ordered my PS3, just so it wouldn't be such the sticker shock when release day rolled around. To each their own I guess.
@BG Or it could be buissness strategy. With layaway you can pay as you go. Either a little at a time or in chunks. Doesn't matter at the end of the day MS still makes a profit. The console is still expensive for most right now so MS is compensating and helping with layaway program. At least that's what it looks like to me.
The point is GS is doing this for xbone and not ps4. It looks like its favortism toward one console. That is pathetic as GS has always done these things, even as far as MS paying GS employees extra commissions to sell their 360 therefore turning GS stores into MS fanboi outlets. Now the tables have turned though.....lool
BG - Please explain to me how MS is desperate, when the sales of the X1 have been good. Are they not meeting their targets?
They are not dominating the US market, that's how. Steambox is around the corner. People are talking about Amazon getting in the business. They bought Double Helix. Even Apple is going forth. Nintendo is lost right now, and many constructors are looking into this to enter the gaming business. They are all going for first place. They have to gain a good fan base before all of this happens. The Steambox seems to be well accepted, joined with the power of Steam, this alone may permit to steal the second place from MS. That would be catastrophic for MS. So yeah, it may not look like it, but the situation is dire.
Desperation tactic i don't see this as genius marketing! sorry
No need to be sorry. They only gave you two options.. Genius/desperate. Clearly you had to pick one of those.
I'll opt for the third, not mentioned option: neither. Both Microsoft and Sony have sold an obscene amount of consoles to date.... so I wouldn't choose desperate. And I wouldn't exactly say a layaway program is genius.
Oh yippee. This is another "Abriael" type article that tosses a baity headline only to find some second-hand tweet or a 3 paragraph filler. This article will most likely get hot, like Abriael, the user will garner in tons of traffic to the ads to collect a healthy revenue over our backs. Yawn Oh, as for the question? Sorry, not going to bite. Xbox One will do well on its own, that is that.
yes not to be confused with the other idiots at dualshockers.
Yeah, I see this as a bit of desperation. But, I don't see how it's going to do gamers any good if they can't play while they pay. The fact that they're still paying for the system over time, doesn't get that system off store shelves anytime soon. Though, it does allow Microsoft to play the numbers game( as those systems sit in layaway bins) saying systems have been sold before they've received the last penny of the layaway purchase. Regardless if gamers actually follow through with all of the payments. Smoke and mirrors tactic.
So reminding gamers that you can purchase a console is desperate? saying put $25 down and take it home and pay the rest later is desperate. This is giving the consumer another option in store. Promoting your product isn't desperate.
That isn't how layaway works, you don't bring the console home until it's paid off.
good lord you bozos. Microsoft and Sony are experiencing record sales. Neither will be in desperation mode. The only people who think otherwise are pathetic fanboys. As soon as Sony unloads more stock on PS4 gamestop will provide the same service. Are you all this stupid?
Desperation. Fan of both systems but Microsoft lost this war this next gen.
3 months into a 9+ year console life cycle is a little too early to be declaring generation winners and losers.
Just another option.
This article makes me laugh. Gamestop started the layaway program back in 2009 for everything from a Nintendo DS to a PS3, mostly during the holidays season. So no, this is not from Microsoft, it is all Gamestop as they want to entice customers to buy a system that is $500 and have a way of paying for it piece by piece. When more PS4 stocks become available, I am pretty sure a layaway program will be available for it as well. The Wii U sold like [email protected] and there isn't a layaway program for it. Think about that for a second.
Well I hope it does become available for the PS4, the layaway. But why doesn't the Vita, DS (whatever DS), Ps3, or 360 have one? It does gives room that Gamestop has MS as a favorite supplier. Just pointing it out.
Xbox One Layaway: Genius Marketing or Desperate for Sales? Answer MS does it: "it's a desperate attempt to sell an inferior console (which cannot easily be found at any non-online store close to my house)" Answer Sony does it: "It's a genius marketing plan because Sony cares about gamers and knows that gamers don't always have a lot of money, they are reaching out to those that need help....and you can't find PS4s everywhere (except in literally every game store close to my house in Northern California)". REAL ANSWER: It's just another option, who cares? More likely thought up by GameStop than MS, being as it's only at Gamestop. This way consumers are less likely to complain about the extra $100. Either way, this day in age, if you really want a console $500 isn't hard to come by...just save for a bit and get it, I don't see this being used much.
Koodos to the person who gets a new console with the help of layaway, but i do see it as a desperate move on microsofts part. Assuming your old enough i would open a for example bestbuy credit card just for the single purchase of the console, if they give you way too much credit i would drop the limit. And establish credit and make small monthly payments paying it off in no time. Dont cry about the interest payments either its not too much on 500
Exactly. 90 days no interest no payments. Plenty of time to save up. Maybe Gamestop just has too many and they want to gauge interest????
It's GameStop's program. They have supply of Xbox Ones and they sell. So, they're doing layaway. If they had PS4's in Stock, they'd do the same.
they have a lot of stock XB1 thats why they are doing this..
This article was pretty stupid and this is coming from a PS4 fan. And layaway is set up by the business not from the manufacturer. Or do you think every manufacturer that gives stock to walmart or Kmart tell them to do layaway.
Those are big box stores with lots of warehouse/overhead space. Gamestops are smaller with ver very limited stock space.
Nice title Maria. Clever clever ;-)
I had a layaway system for the ps4 it was me putting money in a jar till I had enough, then I just had to find one in stock
Last I heard, the X1 has been selling well. Desperate for sales...maybe if the article was about the WiiU...
I dunno lol either way we the consumers reap the benefits. It's hilarious how much every bit of Xbox One news is spun into something negative. I wonder if any of you guys who think this is desperate think Playstation Plus is. Giving away games month after month? of course not!!! It's a boon to the consumer. It never fails.
Microsoft is pulling off a Kmart move.
How else is Microsoft's target demographic going to pay for it? They should have had this in place day one.
LOL. Microsoft is to funny. Can't wait to see what they come up with next.
No ones buying this console lol
Seem to me Game stop haven't completely lost faith in the x1...well maybe a little. For all we know, Game stop could be using the layaway plan to test how demanding the x1 really is. If it fails the layaway offer then they'll know whether to order less x1 or their next shipment or take other business measures.
I wouldn't call it genius. All that it really does is creates a lane for someone to commit to saving up for it. How is it really any different from just saving up without a layaway plan and buying when you have enough? Just think about it for a minute. It makes no sense for MS to do this because the XBox is easier to find. It would be unfair if Sony did this right now because there are so many who are willing to pay right now for one.
Hey MS you want some genius marketing advice that will help you sell the X1? Delay the PC/360 version of Titan Fall til September. This is a guaranteed spike in X1 sells. But what do I know. Lol!
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.