The rise of professional gaming in the last decade has ascending in popularity at a rapid rate. What was once essentially a LAN party between a few hand picked elite players is now a global sensation. The land of opportunity and stardom is now presenting itself more than ever, with amateur players with dreams and aspirations completely hooked by the ‘sport’ that is gaming. The amount of fans and players shouldn’t be underestimated, this is no longer something nerds do when they should be doing more constructive with their lives. It is now a mainstream and socially accepted profession, with world championships and regular tournaments running globally. The rise is mainly due to sponsorship, more money has been invested and so it can reach out to a bigger audience. The big question is are the worlds gaming elite simply a marketing tool applied by some of the big accessory and game companies?