An opinion piece via EGMR in which the author explains why Flappy Bird's removal from the mobile marketplace was an instant marketing win.
Quote: "Thing is, even taken down, Flappy Bird will continue to have in-game ads, which means it will continue to earn ad revenue. Meanwhile, the rest of Nguyen’s game offerings are still listed. So what actually has changed now, since it was taken down? Well for one, the man’s Follower count on Twitter has sky-rocketed. So too has the number of downloads on the Android marketplace — hell, even I went ahead and downloaded it just so I have it after it’s gone. Further, the news of it being taken down has led to the very same creation of extreme demand that resulted in the Wii constantly selling out. (Spoiler: It sold out because Nintendo made you think it would.) That is, anyone who hasn’t heard about it is now curious, and those who enjoy it are vehemently supporting it in an attempt to stop it from going away. The net result: Excessive amounts of sudden demand for the product. "