Last week, Microsoft offered U.S. gamers $100 credit toward the purchase of an Xbox One if they "ditched" (traded in) their Sony PS3s. This offer, which lasts until March 2, has raised the eyebrows of investors and gamers alike.
Yep the exposure is too real!
This is the only way Microsoft can sell there console. By getting in Bed with McDonald's Doritos NFL etc........... And Now Promotional agreements with Machinima & Youtube. Everytime You guys talk Sales numbers you need to also Factor in How much Money Microsoft is actually losing/Spending on Marketing.
So Microsoft can only sell their consoles by advertising them and having promotions? Wow. That is pretty clever. Hopefully Sony doesn't catch on or they are really screwed. http://www.gamespot.com/art...
the PS4 is running ahead in America and that was XBOX360 territory, and in Europe the PS4 is outselling the XB1 by 7-2 so MS should be scared.
Microsoft relies on over-saturation advertising and the stupidity of consumers
Lol XB1 could easily pull a cheap tactic like Sony if they really wanted to close the gap. With the ps3, Sony gave away the best selling game ever, outselling the 360 version by about 3 million because of it and boosting ps3 sales. All in all if MSFT truly cared about outselling Sony, they would have undercut the price initially to put a squeeze on Sony. They are more concerned with profit margins than sales. All in all we are not even 3 months in, we do not know what will happen over the next five years, there are just too many factors to consider.
@badboy776 Dammmm, never seen that before. It's the first time I've heard a big company using promotions with other big companies... to promote their product. Nobody ever does that beside Microsoft. Yep, you really are quite smart. /s
@truefan1: Can I ask how MS could have undercut a price they weren't aware of? Sony revealed their price AFTER MS revealed theirs. You're right though, this generation has only just started. MS could well start outselling the PS4 in America at some point, the only problem is that Sony are outselling the X1 in Europe by a much larger margin than they outsold the 360 with the PS3. Europe has gone as far as MS are concerned and Japan is definitely NOT going to support the X1 in any meaningful way. America is Micsrosoft's only hope, but they'd have to outsell the PS4 4:1 in America to even stay in the race.
"All in all if MSFT truly cared about outselling Sony, they would have undercut the price initially to put a squeeze on Sony. They are more concerned with profit margins than sales." That explains why they sell lesser hardware at a more expensive price. Now explain why you support that...
Yes, some X1 fans are pretty frightening to be honest. They brag about how much money MS make but accept paying for everything that other people get for free, and they think MS could cut the price, but they're willing to pay more for a weaker system anyway. These people need to sit themselves down and have a think.
MS need to drop the price. 500 for a weaker console is too much and is clear people don't care about its gimmicks. We need a $400 XBOX now, but knowing MS they will wait after major aaa games release . By then Sony's lead will be so big that it won't matter.
He can't explain it Mystic, and not just because he doesn't have another bubble. Wow, you and Gribble nailed it. Xbone fan boys will brag about making more money from less sales never stopping to think that it's at their expense. They are paying more for less and they're happy about it. It's kind of sad MS will pay100 bucks for a ps3 (presumably to leave them in a warehouse somewhere) but won't drop their price that amount. Apparently even having to many ps3s around threatens them too. It's also interesting that only 10 percent of Xbone owners surveyed had owned a Ps3 while 28 percent of ps4 owners owned 360s. That's quite a swing. That tells me Ps4 owners are gamers and go for the consoles that's are for the gamers while Xbone owners are 360 owners just staying loyal to their brand. Xbone is not winning any new customers. Ps4 is. No one is a Ps3 fan saying Sony isn't doing it for me anymore, I'm jumping ship. Plenty are 360 fans saying just that about Microsoft.
Even though I hate these little Sony circle jerk threads posted by maria, I have to agree with bathyj here. Ms are losing customers and they know it. Just like Sony lost millions last gen. Although I don't think it is because. "Sony is for the gamers" bullshit. It is the price difference that is hurting them...
Microsoft's problem is the goal they set forth in this generation of consoles. Rumors began taking form with investors of "if (MSFT) doesn't outsell the competition they may as well sell the brand."
@ Gribble @ Mystic You hit the nail right on its head there. You bring up company actions - you know, factual things - and they just don't want to explain why they continue to support and defend detrimental industry practices, bad decisions, and PR lies custom-spun for them in particular and the ignorant masses. If they can't muster a Sony Too™, it's either Sony's financials or "you're a fanboy". These deflections and corporate apologetics are pretty alarming, and have been for a while now.
One company has a history of being cash rich and doing less, whilst the other has a history of being poor yet providing more. One has fallen off towards the end of 2 gens whilst the other produces output until the end and beyond. Two contrasting ethoi towards gaming. Price and power are obviously key factors but each companys way of doing things is fundamental for many.
@NewSmonday- very true, NA was the 360 stronghold. Let's look a little further back and the world was Sony's including NA during the PS era (rightfully deserved), but Sony lost it last gen along with the staggering market share they held...60-70% of the market during the PS2. They were no where near that last gen 30 to 38% of the market. MS and Nintendo Claimed victory as well because they double there market share last gen. On topic, It's called advertising folks. It's done over many markets...the only thing that is different is that the console market only has 3 main consoles now...MS and Sony's consoles are more similar so they are in direct competition.
What a fail article. This guy seems to hate Titanfall. Also - "Considering EA's terrible track record with "always online" games like Simcity, server problems could crush the game's reputation the moment it launches" Can someone tell this guy that this game runs on Microsofts dedicated servers not EA"s sMH
Yeah, Microsoft's desperation is palpable. They're throwing everything they've got at the public to move all of those units that have been collecting dust at retail since Xmas.
Lesser hardware for more money? Maybe the people that bought an Xbox One want the camera and extra functions it has. Maybe the people that bought an Xbox One bought it because they prefer games like Dead Rising and Forza over Knack and Killzone. I apologize if you are offended by people that buy a console for the games and experience instead of the native resolution. At the end of the day some of you bought a PS4 for what it will do some day. Some of us bought an Xbox One for what it can do now and in the future.
Yes MS and their $6,400,000,000 profit for just the last quarter is quacking in their boots at Sony's forcasted $1,100,000,000 fiscal year loss. Let's see PS4 490k per week into 53 countries X1 378k per week into 13 countries @ $100 more Oh ya, selling almost 380/week at $500 a shot into 13 countries, no one here would want to be associated with that, lol
Yaw....you people that keep bringing up finances and profit when you have no other arguments are getting really boring. MS were richer than Sony last gen too, right?.....by a HUGE margin, right?....yet the PS3 still had the most and the best exclusives. Where were MS's billions then? Oh that's right....they were focusing on kinect and families. Face it, MS had the lead for the majority of last gen sales-wise....but now they are desperate, they lost that lead to the PS3 at the end of last gen and now the PS4 is crushing the X1 and MS will do anything to try and gain some ground back. You don't have to be smart to see how desperate MS is right now to get that top spot back. "Bu but but......LOTS OF MONEY!".
Your argument is sad. With all that money why is rumored that ms will sell off its Xbox division and quit gaming? Here's a hint, the major shareholders see it as something that doesn't generate enough profit and cost too much for the tiny payoff. That's where your "they have so much money" argument actually backfires because they are so greedy and focused solely on money that they could care less about the gamer. Throwing money at problems doesn't mean it can fix said problems.
Lukas he had me at quacking in their boots, I'm sure he meant quaking but maybe he thinks M$ is run by a load of ducks who knows with the decisions they have made this gen he could be right.
It's always a sign of desperation when people bring up factors that have absolutely nothing to do with the topic at hand. MS $6.4 billion profit has nothing to do with XBO, just like Sony's $1.1 billion loss has nothing to do with PS. MS profits come from Windows 8 and MS Office being upgraded by corporations, with other boost for their sever business, and more. On the consumer side of things (Xbox, Windows phone, Surface, Windows 8) MS has taken a loss or barely made a profit. Sony's loss comes from it's HDTV division and some of their electronics. The PS division is actually making a profit.
All that profit MS make and they still put all your features behind a paywall ... Think on that for a moment.
You don't take into account PS4's supply shortage, or the fact that PS4 sold one million in 24 hours in the US and Canada, while XB1 sold one million in 24 hours in Australia, Austria, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, Spain, the U.K., U.S., and New Zealand. I wonder why you ignore these things? Hmmm...
lol xbots always put the argument that sony.is.selling more cuz selling on 53 countrys while xbone only on 13 but they forget the fact that sony is outselling xbone on those same 13 countries too lol
Lukas_Japonicus, do you really think that MS even gives a shit that the PS3 sold a couple milion more than the Xbox 360 in the end? All they care about is profit. Selling more is a fanboy ideal that is not that important to them if they make more profit and get their brand forward. Last gen MS made a major strive to catch up to the Playstation Brand in gaming. It is a terrible thing for them that the start (or months leading to the start) were terrible. And yes that is hurting them now. But I honestly don't think MS is that desperate yet. Once they launch in more countries and it is 6-10 months later then they have a right to panic if the difference is still that big. Didn't this 100$ offer also count for working xbox 360's? That instantly makes it less 'desperate' to me. The same is sometimes being done with phones or other devices. Edit: Just to make this clear. I am not saying that they made more profit than Sony (I honestly have no idea). But that is the most important thing. I would prefer to sell 2 oranges at 5,50$ each than 10 oranges at 1$ each.
@Axios2 I guess you'd be less proud of MS if their profit was smaller because some money went towards exclusives and free games.
Ha. Mention the number of countries again, that's always a strong argument. The funny thing you guys dont seem to realise is MS is already selling in the only two countries they're any good in, and they aren't even winning there. They could release in 100 more countries and it won't boost their sales more than 5 percent. USA and UK is the biggest market right? You kept reminding us of that for 7years. Difference is Sony has one more country that WILL make a difference. Japan. That sales lead Sony us will be over 2 million in a couple weeks. Publishers tend to notice things like that. Last gen Xbox had USA, Ps4 had Europe. Japan was the decider. This time Sony has it all. And it's not about profit early on. It's about getting that early lead and keeping it so you can hold the position of power for the next generation. I shouldn't have to explain that to an Xbox fan.
And of all those other countries, their impact in sales is insignificant compared to countries like the US, and the UK ect, ect, where Sony is winning over MS.
All that money and they still don't spend it on you, the gamer. They pocket the money instead of saying thanks and rewarding you with what you really want for your "console" and thats games. They give you the bare minimum of games, with recycled sequels and you love it because you don't know any better. Ignorance is bliss, and M$ keeps you guys starved like the good sheep that you are. Seriously, since 2001, all Xbox has had is Halo, Gears, Forza and Fable. Halo has had like almost 10 games now and they barely change. Its Call of Duty with purple aliens and purple guns. Meanwhile Sony since 2001 and before has created so many different franchises and they add new ones every generation. If Sony did what M$ does, we'd be at SOCOM 17 and Uncharted 9 by now.
Zipper went under after Mag tanked. http://www.gamespot.com/art... Sony releases more first and second party IP's, but that doesn't mean they appeal to all players. I bought my PS3 for the exclusives I can't get on my 360. The amount of them I buy on the Playstation is about the same as the 360. Each companies over all health is very important to gaming. In 2009 we seen Microsoft and Sony close down studios and lay off workers. This has had a significant impact on both companies game development. You can't pretend Sony's ongoing financial problems will not have any impact on the Playstation.
MS can keep their head banging, but war isnt going into their favor.
lol isn't it evil to live backwards lol get it, evil live backwards 360 degrees backwards =xbox 1 rest my case
Microsoft has their back against the wall and they know it and now they are doing anything they can even if it makes them look very desperate. I didn't think they would stoop so low early in the fight but it just shows sony is doing all the right things this gen. Its going to be a long generation for xbone fan boys.
um its actually all old gen consoles
Considering its not just on ps3's, id so no.
I thought this to be a well thought out unbiased article. :-/
There are a lot of people in "gaming journalism" that really should stop being fanboys and start being gamers. As I see articles like this I block the sites in my browser! Cause if they are not interested in real gaming articles I am not interested in them.
Because the truth makes you butt hurt? Ignorance is bliss?
What truth? Why do you ppl have to be so one sided my goodness... xb1 is selling great at a higher price we get that the ps4 is selling more but that does not mean that ms isnt doing good either.. And if you guys want to call this desperation then what should we call the ps3 price drop some 3 months after launch.. the only desperation I see is you so called gamers always bashing ms day in and day out like if its a job...
How does the truth hurt? I own all three consoles this gen... Wii U, PS4, and X1... I couldn't care less about sales. What I would like to see is more gaming articles on N4G. There seems to be a really lack of gaming content on the News 4 Gamers web site.
Foolishness is the world's deadliest disease.
It's a financial advice site? Not like it's called "ps4thewin.com"
Fanboys can work for financial web sites as well. In fact, financial sites are some of the worst.
Why do people care about sales, for god's sake? It's not like you are getting richer if your favourite company is doing well
I'm ssure they'll miss you.
oh boy,here we go again. more fire for Sony fanboy. these days Sony fanboy spend more time to talk about xbox. it makes them feel good.
it goes both ways.
No, no it really doesnt go both ways, Sony fanboys are a miracle of fanaticism compared to any other fan base.
@Nocando " miracle of fanaticism compared to any other fan base" lol, you clearly haven't been around this site during the 360's gen. the reason why sony fans have more to brag is because it beats the xbox one in any aspect. more games (yes, it has more games) better hardware (better looking & smooter games, cheaper, faster, uses less energy, free-to-play games, PS+ offering (PS+ is $/€10 cheaper). Sony has a track record of supporting their console though out its life, when people by a PS4 they know it will get games not only in the beginning but also at the end of it life cycle.
lol people act like MS fanboys werent bragging and talking shit on sony and playstation from 2005-2010
@norman and nocando Wow! say the two fanboys, hypocrits
"Sony fanboys are a miracle of fanaticism compared to any other fan base." I'd say bragging about profit margins when you're paying more for lesser hardware takes that particular cake.
M$FT's sensationalist drivel and pathetically desperate tactics give everyone something to talk about...Not just Sony fanboys. You Xbone fans are just too damn blinded by ignorance to see that. I wish they had kept their DRM campaign just to screw over R-tard Xbone fans like yourself.
These guys have some imagination!
"Encouraging gamers to "ditch" their PS3s isn't much different from its attack ads on Apple's iPads using Siri's narration, or its "Scroogled" campaign against Google -- it's simply desperate, immature, and embarrassing." Everything I hate about MS advertising in a nutshell
"attack ads". Those 2 words instantly made me think the writer is a MS hater. Then I looked at the bottom of the article and saw that the writer owns stock in Apple! Gee, I wonder if he has an agenda? The only attack here is on MS for using the same sales and marketing tactics that have been used by all companies over the last 50 years.
Apple, Google, Sony, Nintendo Don't do much attack ads... I'm not saying they dont at all, but the attacks are the center of MS advertising strategy...
especially about "Why Titian Fall will not matter". I've made he same points in the pass. Side note: Titian fall is not a true next gen title.
Microsoft is going to lose and they know it. There advertising and damage controlling everywhere, on radio, mnt dew, chef boyardi cans, paying toys r us and game stop to set up towers of green boxes with big signs saying xbone is now instock and available. You can get an xb1 right now brand new on ebay for $450 because people purchased several in hopes to flip them but it turns out many are left holding the bag.
You make a good point. I went to Gamestop the other day and the first thing you notice, is the bright green section on the left for Xbox 360 & Xbox one as soon as you walked into the store. PS3 and PS4 titles where buried all the way in the back of the store. Now this could just be that Gamestop. But I found it very interesting.
Even at toys r us they have empty green boxes stacked so high you have to walk under them when you walk in. I said to the clerk " can't sell the xb1's ?" she said no not really, microsoft paid us to set up the display.
No, last gen Microsoft did the same with paying for "Priority placement space" at gamestop's and Best buy's etc so it draws your eye initially and they wanted employees to push their product more....like if someone was like customer "Oh wow an xbox one!! what is this?" employee "This is the next generation console!" customer "Is there a new playstation?" employee "Yes but this one is the best/ truly next gen/" dont believe me? next time you are at one of these stores....try it sometime if you find and honest employee hell tell you "ps4 is actually better" or he might even tell you they have to promote microsofts stuff. Im being dead serious that this is a practice by microsoft not even mentioning the youtube fiasco
Angels3785: You went full fanboy when you said "PS4 is actually better". Better isn't something to associate when talking about devices that feature different possibilities and games. You can say that about 2 PCs or different types of Xbox Ones/PS4s/WiiUs when they are being released. But not about different consoles that might cater to different needs/preferences from people. You can however say that it is "better for you". Since you prefer it over the other options.
You might want to pay more attention to the fact Sony is in epic financial trouble instead of worrying about store display plans that change monthly.