Submitted by gamerheadlines 540d ago | news

Nintendo promoting McDonalds or McDonalds promoting Nintendo?

Nintendo is resorting to questionable marketing strategies to reinvigorate its brand, and is teaming up with McDonalds to bring Super Mario toys with Happy Meals! (3DS, New Super Mario Bros., New Super Mario Bros. 2, Nintendo, Nintendo DS, Super Mario Bros. 3, Wii, Wii U)

sinncross  +   541d ago
this is how they advertise in Japan sometimes, with macdonalds.
cleft5  +   540d ago
How the heck is this "questionable marketing practices"? This is a great idea, and it gets advertising for their products. This practice is no more "questionable" than Microsoft's Doritos and Mountain Dew partnership or Sony's Taco Bell partnership. People need to seriously keep their perspective in check.
#1.1 (Edited 540d ago ) | Agree(18) | Disagree(0) | Report | Reply
Rockefellow  +   540d ago
The author clearly has a poor grasp on how corporations work, and seems to think that McDonald's is a death knell of a company to partner with. I just read the article, and it's nothing short of embarrassing.
Loadedklip  +   540d ago
Exactly ...the author of this is either a complete moron or he is pretending to be a moron to get us to talk about his article thus he is actually a genius in disguised!!!
badz149  +   540d ago
seriously, this article is kinda dumb! what healthy food that comes with toys?? since when is having your toys in Happy Meal a bad thing? I collect Happy Meal toys all the time and I really hope that this will make it to my country's McD so I can have them!

I personally think that this is a good move on Nintendo's part but 1 thing though, this only promotes the characters that people already knew very well but what Nintendo needs to market is the console. I wonder how effective this move will be in regards to promoting the Wii U.
wonderfulmonkeyman  +   540d ago
Does it matter that they're using toys to do it?
Nintendo character models and toys have been around for ages.
I'm just glad they seem to be making some sort of effort at all.XD
BoneBone  +   540d ago
" This move from Nintendo is questionable, as the brand needs strengthening right now, more than anything, and I’m not sure associating your product with a fast-food chain that has been heavily criticized lately is the best way to go at it."
Why? Because Nintendo? Seems to work out fine for everybody else who promotes via Happy Meals, why not Nintendo. They have already done this with McD's in Japan, Germany, and BK in the States.

It's just crazy how the standard rules change whenever it's Nintendo's name mentioned... all of a sudden, the complete opposite is true.
#3 (Edited 540d ago ) | Agree(12) | Disagree(2) | Report | Reply
cleft5  +   540d ago
Yeah I really like how quick people are to throw Nintendo under the bus. Like it's a sign of being cool or something.
SteamPowered  +   540d ago
Nintendo toys have been in happy meals since the 80's. I never thought this would be such a big deal.
PS- N4G wont let me post the link for the 1989 Mcdonalds toys. Look them up on amazon or google.
KonsoruMasuta  +   540d ago
Here is an image right here.

SteamPowered  +   540d ago
Thanks chief. Oh my god does that take me back! I had 3 out of the 4 toys.
wonderfulmonkeyman  +   540d ago
Holy crap, Flip-Goomba and Cloud Luigi!
It's been years since I lost those, but I still remember how much I played with them.XD[ADHD and lots of boring doctors visits meant they got wore out pretty quick.XD]
Rockefellow  +   540d ago
Ha! I've got the Cloud Luigi sitting on my TV right now.
gpturbo81  +   540d ago
looks like mario ate peach.
tinkypop  +   540d ago
Wonder how much i could get for the collection on American ebay...... hummmm
fonger08  +   540d ago
Hasn't exactly hurt Disney/Pixar's image, so why would it hurt Nintendo's now? How would associated bad health decisions with happy meal toys from McDs? One is not mutually exclusive to the other.
bobsmith  +   540d ago
they already did this before with the gold pokemon cards
Summons75  +   540d ago
That was Burger King and that wasn't Nintendo.....That was 4kids entertainment or WB (I still have those on my display shelf). Nintendo doesn't own Pokemon.
KonsoruMasuta  +   540d ago
Nintendo does own Poke'mon. Pokémon LTD./ The Pokémon Company (The company that licenses it for shows, toys, and cards) is a Nintendo subsidiary. Creatures Inc. (Does the spin off games) is a Nintendo subsidiary. Nintendo doesn't own Game Freak (Creators of the game and they make the main handheld games), but they own a majority of the company's shares and the rights to the Poke'mon IP and characters.

Nintendo owns Pokémon, it's just not developed by internal studios.
#8.1.1 (Edited 540d ago ) | Agree(1) | Disagree(0) | Report
SonyKong64  +   540d ago
actually, Nintendo owns the company that owns pokemon.. so yes, they own pokemon the same way Microsoft owns Rare..
bass4g  +   540d ago
You'll see nintendo's logo on pokemon merchandise. They not fully own gamefreak but they do own pokemon.
HappyWithOneBubble  +   540d ago
Nintendo does own Pokemon. Why you think Pokemon is only on Nintendo platforms. Wiki it.
MultiConsoleGamer  +   540d ago
Nintendo and McDonalds have a history that goes way back to the 80s.

Related video
link2Dpast  +   540d ago
i mean isn't this kind of ironic or should i say redundant. These past few weeks they have been talking about health and bringing health to gaming but then you team up with the biggest fast food restaurant that serves hamburgers, being subway is number one in stores around the world, any way team up with mcdonalds a big cause of child obesity. Ironic isnt it but W.E works in the end of the day business wise.
Rockefellow  +   540d ago
This was an absolutely idiotic, embarrassing article. I'd suggest all of you go and read it before the author's superiors have it deleted to save face from the sheer stupidity associated with this kind of writing, but then you'd be supporting the website, which is just as futile an effort.

At least it isn't rife with puerile, imbecilic spelling errors like every other submission on N4G. This more than makes up for that, I guess.
Swiftfox  +   540d ago
I've mentioned this before, but I do not like when video game companies partner with fast food chains or “junk food” products of any type. Obesity is a serious issue in the first world, especially childhood obesity, and the last thing you need is to team a sit down activity like video games with fast food. You do have to examine the ethics of the practice—all video game makers should. What is profitable isn't always the right decision.
Geobros  +   540d ago
If I was a kid I would love a happy meal with Mario or Donkey or Cranky. No....I am lying, even now I am old enough I would buy a happy meal if I was living in UK!!!! :o

Add comment

You need to be registered to add comments. Register here or login
New stories

Phantom Breaker Battle Grounds Overdrive Review | PA2J

8m ago - Phantom Breaker Battlegrounds Overdrive is a beat-‘em-up spin-off of the fighting game Phantom Br... | PS4

Rocket League Review | Continue Play

55m ago - Rocket League is the kind of high-flying, higher speed adrenaline sports game that all games shou... | PC

Win a Pro-Painted Ghorgon!

Now - Turbo Tape Games is pleased to announce a contest for an exclusive Ghorgon miniature hand-painted by Dave Taylor! | Promoted post

Nintendo Feed Podcast: July 2015

1h ago - The Nintendo Feed Podcast takes an unusually somber direction this month as the Nintendo Feed tea... | Wii U

Rocket League Review - Nerd Rock from the Sun

2h ago - Nerd Rock from the Sun writes: "Rocket League makes football fun again. In a world where there ar... | PS4

Deception IV The Nightmare Princess Review - GES

2h ago - GES Writes: "Deception IV: The Nightmare Princess revolves around the stories of two daughters of... | PS3