For the most part the big three, namely Sony, Microsoft and Nintendo, have a lot going for them. They are all big multi-nationals, they each have a rabid fanbase of mindless followers and a double portion of mindless haters from the other sides. Fortunately they each also have legions of normal minded consumers who simply enjoy their products. They have each on many occasions created fantastic products, be it hardware or software, that have provided many years of thrilling entertainment. Of course they also each have their share of major problems.