FORTUNE -- There was a big game being played in New York, although it wasn't on Super Bowl Sunday. At Pier 86 on Jan. 30, Electronic Arts celebrated the 25th Anniversary of its $4 billion videogame franchise, Madden NFL 25, at Madden Bowl XX, the annual videogame tournament and Super Bowl party that attracts some of the biggest names in the NFL.
EA Sports (EA) invited seven NFL stars, including New York Giants wide receiver Victor Cruz, Cincinnati Bengals wide receiver A.J. Green, New Orleans Saints tight end Jimmy Graham and college standout Louisville quarterback Teddy Bridgewater to compete on Xbox One in a single elimination bracket tournament. By the end of the night, Philadelphia Eagles running back LeSean McCoy was the last player standing.