Glenn Entis, senior VP and chief visual and technical officer for EA games, has warned that improved graphics on next-gen consoles can mean bigger challenges in other areas of game development.
Speaking at the Montréal Games Summit, Entis said, "As the graphics are getting better, it introduces a lot of new problems that the games industry is just starting to come to grips with.
"And in some cases, although the graphics are great - it certainly grows the market and draws people in - the graphics are creating some problems that as an industry we need to deal with very rapidly."
One of these problems, Entis explained, is that it's hard to believe in a character that looks extremely lifelike if they don't move and behave in realistic ways.
"In Final Fantasy, the modelling fidelity was really better than the motion fidelity," he argued. "In other words, when you looked at the models, they signalled an expectation to the audience that the motion couldn't deliver upon."