Digital Spy - The slim PS Vita's price of £180 is unlikely to be the amount consumers will pay, Sony has said.
The price for the new device, which was announced by the firm at a suggested £180, will change according to promotional deals.
"It's a price that, today, Vita doesn't regularly sell at to be honest," UK managing director Fergal Gera told Digital Spy.
"We do run quite a series of attractive promotions. If you want to know what a great price looks like, £139 for a Vita with a Mega Pack with a memory card was probably the tastiest price we saw up to Christmas."