Creating an mmorpg can be a dicey proposition for a game company. One method to guarantee a fan base is securing a license for an intellectual property that already exists. MMO-Play examines the pros and cons of an mmo license.
An interesting read that makes you really think over if such a practices is beneficial for an mmo's longevity and the fan base.
I would create something from the ground up. I hate being a slave to someone else.
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