During a conference held in Osaka this morning Nintendo’s president Satoru Iwata mentioned that he’s “thinking on how to rebuild Nintendo”
lol wut They've been targeting children and families too much which alienated the real gamers in the first place. And now they even lost the casuals with the Wii U. Go home Nintendo, you're drunk as ****.
Shows just how out of touch Nintendo (Iwata) has become :(
Unfortunately I have to agree. Nintendo is a lost cause in the console business. Their console sales have been on the decline EVERY generation except for the Wii. At this point they need to simply make handhelds and focus on that. There's no helping or saving them when they have people in Executive Management Positions who don't understand World Market.
To an extent. How many true Pokemon game are out for the Wii and Wii U? Those games have done well on the DS and 3DS, but could just have easily been translated to a bigger screen. 1 zelda per system (unless it is handheld.) Where is the new Super Mario Galaxy game? Is there one? SMG and SMG2 were amazing. There is some truth here, but it is more like: "We haven't been targeting ANYONE"
haha, thats what i was just saying to myself
ZOD18!!!!! WITH THE COMMENT OF THA DAY LOL!!!
Yet people are STILL defending this guy COME ON, this proves the Wii U can't turn around with him still running things.
With the way they've been doing things and now with this nonsense it wouldn't surprise me if they went bankrupt ;)
Ive heard this is a mistranslation for "targetting children isnt enough". Dear god i hope. There seems to be speculation about it now.
I literally said "WHAT?!" When I saw the title. I hope that that's a translation error. If Nintendo thinks targeting children is going to help the Wii U, they may as well pack up and take their ball home now. Iwata already took a 50% pay cut, at this rate he'll be fired.
it's not a translation mistake. It has been checked with multiple native speakers and confirmed by more on NeoGAF http://www.neogaf.com/forum...
Yes, targeting children is not enough but this time, it is not just about who they are targeting. They have failed big time at the tech level. Their console is the weakest of all and I have no idea what they were thinking when they decided the specs aaaannd the name of Wii U. Seriously, Wii 2 could have been even better. The board of directors at Nintendo should SERIOUSLY consider replacing their CEO. Look how Kaz has turned around Sony. Yes, they are not out of the woods yet but they are on the path of recovery. Similarly, T-Mobile did the same and got some fantastic results. I understand that it can backfire like it did for JCPenny but then again, this is clearly not working and I don't see any other way out for Nintendo but to change the leadership ASAP. They need to bring someone who is more in touch with reality. I'd HATE to see Nintendo pull a SEGA. Seriously, we need competition!
I think people are wrong about the hardware and they don't need more 3rd party support. They need to age some of their beloved franchises. Zelda and Metroid need to be made for adults. They also need to be made to meet today's gaming standards. Both need to be super epic, mature, with massive world's and Metroid needs online co-op. They could beat every one if they would just listen to what gamers want from them. If they made that Future Zelda that was rumored a few years back gamers would flock. Gamepad could be cool as he'll if they used it in an awesome way (I have no ideas). Them targeting kids has always been the problem.
I have been talking about this kiddie games thing for the longest time and Nintendo fans here at N4G are offended by that fact and bubble me down like crazy. And now Mr. Iwata says Nintendo's effort to make more kiddie games are still not enough???? I really love the feeling that I have never been proven more right than ever specially officially and royally by Nintendo CEO and President himself. Damn! I hate being right all the time. Kiddie games are Nintendo's strength and weakness at the same time. Kiddie games are Nintendo's game and their specialty and they are the only ones who will do what they do best. Sony won't do it. Only Nintendo will. Sony is for hardcore games. Nintendo is for kiddie games. And that is just fine. They both can coexist.
Me, having read that headline: http://youtu.be/r3DRzXWI9rQ... ...any lost fanboys still want to debate the need to replace Iwata?
Jesus Christ they are serious... R.I.P. Nintendo
NOT ENOUGH?!?!? When it comes to marketing, EVERY commercial for the Wii U, 3DS and Wii have been targeting children and/or children with their parents. ____ Here's what Japanese gamers are saying: http://www.neogaf.com/forum... :/
I immediately thought "pedophile" when I read the title lol
Iwata needs to take a 100% price cut and GTFO. The Wii was a fluke, that fluke will never happen again unless you make gaming even easier than Wii waggle for casuals, and is as cheap. Even then, third parties will not be happy because their software doesn't sell, so you will always have a competitor who focuses on the gamers raking it in from royalties, and eventually any casual that graduates to be an actual gamer will transfer over to one of these consoles. Yes, a few might stay for a while, but decades of Mario milking gets tired. Also before anyone says it, Wario, Luigi and Yoshi is also Mario milking. And if they made a Princess Peach game it would also be.
kids have been the bread and butter of Nintendo for years now. I hope that they can get back on track.
Wait, what?!?! SMH! Marketing the Wii U to kids is not the solution but the problem. Why won't Nintendo understand the Wii was a fluke phenomenon. Stop trying to repeat it's success. Kids have moved on from the Wii and so should you guys.
Unfortunately things have changed and a lot more "kids" are popping heads in COD thanks to ever growing crappy parenting so don't waste your time Iwata.
IT'S A MISTRANSLATION He actually said that targetting children wasn't enough to make Wii U sell a lot of units. Someone update this please.
No. It's not. It has been checked with multiple native Japanese speakers and confirmed by more on NeoGAF. http://www.neogaf.com/forum... Your interpretation is incorrect.
@Abriael http://gaminrealm.com/wp-co... and http://gaminrealm.com/wp-co...
@7uff1: yeah, the writer on Gaminrealm doesn't know a word of Japanese. I do. And in the neogaf link I provided there are plenty Japanese native speakers confirm my translation. His translation is wrong and his article is fake. Mine is correct.
dont post wrong mistranslations i can speak/read japanese too and iwata really said that! dont try to defend ninty ok, iwata even admits the wii u is not in good shape
@Abriael and @sherimae2413 I agree Wii U is not in good shape. I'm not blindly defending Nintendo, gaminrealm did NOT translated it by themselves, they had lot of sources, and it's not only about gaminrealm. https://twitter.com/Robgoro... https://twitter.com/Robgoro... https://twitter.com/Robgoro... https://twitter.com/Robgoro... (tweets related to the first image) http://mynintendonews.com/2... It's a matter of interpretation AND translation, I honestly don't think Nintendo is stupid enough to target children even more than they do. There are people saying different things everywhere on the internet, so there's no way to be REALLY sure. I respect your opinion and confidence in your japanese, but even google translate translated it to "approach to children was not enough", meaning they'll have to do more than approach to children, approaching to everyone but focusing on teenagers and adults maybe? Who knows...
Here's what Japanese gamers are saying: http://www.neogaf.com/forum... :/
AAAAAAARRRRRGGGHHHH *facepalm* *facepalm* *facepalm* *facepalm* *FACEPALM* *FACEPALM* http://stream1.gifsoup.com/...
Is your face alright sir ?
I'm sure he's referring to how much kids play games on smartphones. A lot of kids today are growing up playing games mostly on their mom and dad's smartphone or tablet where they're free to a few dollars each.
Nintendo is the biggest delusional company in history. They actually believed the 3DS could beat smartphones and tablets. Sony and Microsoft embraced smartphone and tablets while Nintendo tried challenging it.
One of Nintendo's problems is their pride. They think that when THEY say a game will be a hit, it will be a hit, and they only pay attention to hits if they're hits in Japan. As such, Nintendo has ignored legitimate phenomenons in the West in favor of just doing what they're doing. This is especially evident when you see how they've ignored indie games for the last decade. Why'd they miss Angry Birds? That should've been a perfect match for the DS. Why'd they miss Minecraft? There STILL isn't a Minecraft port on a Nintendo platform, and they've had years and years to watch the game grow and blossom in popularity. As we've seen with Minecraft on the PS3 (Mojang just announced they sold over 1 million copies on PS3, digital only, in the first month). Heck, why don't they even have a Minecraft CLONE on a Nintendo platform? No Terraria? No Starbound announced? Oh, but a Japanese indie game (like Cave Story)? Nintendo will promote the heck out of that, won't they?
I think, for the most part, Nintendo's first party offerings are a hit. The problem is that you require their hardware to play them, and that's what people are not inclined towards. This is from a person who is not a fan of their first-party games, but can see how well they sell and are talked about. I do wonder if he means "children" as in <=13 or the coveted 15-24 age range. Most kids who are 11 that I know of are interested in online shooters. I do have a nephew who is in love with Pokemon, but otherwise also plays more mature games than what Nintendo offers.
The hockey analogy I've used in another discussion still rings true: Instead of anticipating where the puck will be and moving there, Nintendo seems intent on dictating where the puck will go.
The fate of Nintendo in the home console market won't change long as Iwata and company are stuck in motion
IMO i think that's Ninty biggest problem.They think children only play games nowadays.So they think they will carry them out.Sooner or later they will just get bored and go to mobile games or some other fad as they get older most will move on too other platforms. Ninty time to leave this "CHILDREN ONLY PLAY GAMES"Mentality behind and step in to the real world.Or suffer the consequences. P.S I do not hate Ninty.They just need a slap of reality.
Trust me...thats not hate, it's called being a concerned fan. Tough love at the end of the day. We all did the same to Sony in 2006 and look where they are now.
Some people in neogaf are speculating it as a mistranslation saying almost the opposite "targeting children is not enough" to help wii u sales. I am hoping this is true, and it seems more logical considering they only advertised to kids since launch. Sony were pretty bad back then. I remember the "120 fps 4D" quote about the ps3 haha
Their strict dedication to target kids and pretty much nothing else is the reason why I walked away from them in the first place. I grew up with Nintendo, the problem was, after the N64, Nintendo didn't grow up with me. I was ready for bigger and more mature things. Sure, I still enjoyed the Marios and Zeldas, but I also wanted other things. And mature titles weren't very abundant on Nintendo consoles, and only came from 3rd parties. So I moved onto Xbox and Playstation.
Don't give ne that Nintendo didnt grow up with me bullcrap. After the 64, we got RE4 as an exclusive on the gamecube, Metroid Prime was dark, Zelda Twilight Princess got a T rating, ect ect.
Try growing up with your gamers Nintendo. The adults are the ones with the money. Make kiddie IPs, great, but Nintendo and I seem to be growing apart after 20-something years.
"The adults are the ones with the money." LMAO, nothing rings truer.
I think that's the problem with Nintendo; they need more mature content along side their famous franchises.
could of fooled me...
Yea thats the solution, target more children :/
Hahahaha just had to laugh some more, target more children lol Nintendo is so slow to the party.
Most hardcore gamers are adults. If they target children even more, then what kind of games are they going to come with next?
HAHAHAHAHA shit, I usually don't make a lot of comments but this just made me laugh so hard. Nintendo sounds like the pervy stalker in the neighbourhood. Talk about not wanting to grow up with your fan base and cater to the new generation at the same time. Nintendo really still think its the 90's!
Forget the 90s, they still think its the 80s!
Is time for a good change and make a comeback Nintendo. You can do it!
Wait what!? Please don't go full retard Nintendo, please don't!
Yup that's it, target the youngster and forget about everyone else who is older and plays games- brilliant! And do we really need that line about targeting children in the title? I may hate Nintendo but even they don't deserve to sound like a bunch of priest/Jerry Sandusky right now.
You've practically ONLY been targeting children. If you think going even further down the road that brought you here is the best approach, then you effectively deserve whatever you've met along the way and will inevitably meet at the end.
There problem was that they were focusing on other age groups like the old school Nintendo fans! I mean all their commercials are filled with freaking children!
Lol OMG 'We haven't been targeting Children Enough'... Says it all.... Clueless Nintendo, may as well sell Fisher Price type toys! Sorry, but as a long time gamer, this is close to painful... as I witness Nintendo seal their own Doom :( I've been saying all along...Fire Iwata!!!
That has to be a translation error similar to the smart phone game crap
Yeh, sure..I know it seems unbelievable, but it will dawn on you. This, from the same 'Iwata' that stated prior to PS4/Xbox One launches.. 'PS4/Xbox One will not look much better than Wii U' Maybe he meant in the eyes of Kids? ...There's no 'Smart' or 'Phone' about this dudey, heads will roll. Is now a good time for Iwata to bounce?
Compare any PS4 game to Super Smash Bros, Xenoblade 2, and Bayonetta 2. PS4 games do not look that much better in comparison. The Wii U can still pull off gorgeous 60fps 1080p games.
WHAT? OMG someone slap in da face that Iwata guy, jesus ninty where are you going now?
" We have not been targeting children enough." And with thid one sentence Nintendo pretty much sums up just what has gone wrong with their whole company. Just keep going this path, and I will walk away as far as possible. (Dear god....now this is proof they did, in fact, dump down Skyward Sword for the younger folks. Felt like kiddy Zelda. Ohhhh - just writing that down hurts my heart. ZELDA pretty much used to be my childhood.)
actually.. we've seen this before, it's the same back when the previous CEO ran things. If the CEO cannot move on with the times, then you need to get someone that can move the company in a direction that is healthy for the rest of the company and their investors. Nice guy but in the business world, you need to evolve especially when your company is over 100 years old.
Sorry for the double post, BUT.........soooo much hate all of a sudden!!!!!
LoooL. Wut ???
Yea it just shows how badly out of touch Nintendo's been with gamers. Where's all those Iwata defenders now? ;)
Woah what!!!? Now I am a little worried about Iwatas ability to run this company further when he says something so outlandish as that, maybe they do need a replacement as much as I hate to say it but seriously how can he say that? Isn't that mainly what Nintendo has been doing for years now, I mean I have no problem with it at all. I love any good game but when Iwata says crazy stuff like this it doesn't give me any hope for the Wii U doing much better. I mean where did he pull that from? Maybe Iwata is really just out of touch with the industry, I mean Nintendo has aimed at children more than any current gaming company to date, even all their commercials are usually filled with nothing but children. So how can Iwata say they need to focus on children more? Pretty sure you have the youngins on lock down... That is far from the problems needed to fix the Wii U's situation. Take this how you want to but seriously a comment like that coming from Nintendo's makes absolutely zero sense. That is almost as if Microsoft came out publicly saying "We need to focus on more FPS".. It just doesn't make sense.
and i have lost all my bubbles. nintendo fans cant handle the truth even when it comes from the horses mouth