Giant Interactive launches clever Jianghu campaign, may sue trademark violators

Giant Interactive has secured the trademark for Jianghu, the title of its popular MMOPRPG, and it is proclaiming its ownership throughout China with a clever advertising campaign. China’s citizens are even now taking to trains by the tens of millions in what is the world’s largest annual human migration so that they can get home to celebrate Spring Festival, and Giant has taken advantage of this by placing huge propaganda-style banners at major train stations across the country (like the one pictured above) that read: “Jianghu belongs to Giant!”

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