Nintendo might be doing the smart thing with smart phones after all

Digitally Downloaded writes: "Normally I don't report on rumours, but Nikkei is a generally reliable source, and so when it reports that Nintendo is considering leveraging smart phones to promote its own hardware via free minigames, I'm inclined to pay attention.

This is something that I've been suggesting Nintendo do for quite some time now, and it's the only solution that makes sense from a business point of view. Nintendo needs to reach out to the smart phone gamers to try and encourage them to buy Nintendo products, and the most effective way to do that is to get to them on the platforms that they're using."

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sinncross1663d ago

while i think the ideas listed make sense, im not sure how viable they are at making ppl jump to the flagship titles.

I play puzzles and dragons on my phone and they always have tons of cross promotion with anime/ games, and honestly, upon completing those dungeons I never once think to look up those IPs.

Its not the easiest thing to have someone who has no wiiu to play something like an endless runner and look into buying a wiiu and the game.

Im not saying it cant happen, I just question the likelihood of it working, different market demographics and all.

But will be interesting what Nintendo announces as their plans if they are indeed true.

zeal0us1663d ago

I doubt it would work to be honest. A kid playing a minigame/demo on his/her iPhone more than likely would want that game for the iPhone rather than wanting a WiiU or 3DS to play it on.

Nintendo best bet would to release some of their old titles on smartphones for a reasonable price. A 99cent Super Mario game or Pokemon game(blue,red,green) could sell a ton. Being that it's Nintendo it won't happen and so of their fanbase would be against the move.

wonderfulmonkeyman1663d ago (Edited 1663d ago )

No, that would be their WORST BET, because it would devalue the brand names to be associated on the same level as smart phone games.
On top of that, there's to many other games that smart phones are known for. Games that are shorter and way more simplistic than Mario ever was.
Smart phone gamers wouldn't get Mario games over stuff like Angry Birds, so it would be bad for profits anyways.

Mario is worth more than that, as are the rest of Nintendo's games. At this point, you'll only see people who don't know what is good for nintendo suggesting a move over to smart phones in any significant way.

zeal0us1663d ago (Edited 1663d ago )

Square Enix release FF games for smartphones and it didn't devalue the brand. I remember when that fake pokemon game was release for iOS. It easily became the top game on the store before getting taken down.

Sadly the average consumer does not care about the "value of games." Most consumers just want a game for a reasonable price regardless of the platform/device.

"But what about a kid that already has a WiiU or 3DS. He might want that game after he plays the minigame/demo."

Well wouldn't he be playing the demo on his 3DS or WiiU in the first place? If he couldn't find the demo on those devices(which in most would be on the front page of the store) I doubt he would find the demo on a smartphone. Nintendo would have pay top dollar to get a demo on front page of App Store or Play Store.

KonsoruMasuta1663d ago (Edited 1663d ago )

But what about a kid that already has a WiiU or 3DS. He might want that game after he plays the minigame/demo.

You have to look at it in more ways than one.

KonsoruMasuta1663d ago (Edited 1663d ago )

"Well wouldn't he be playing the demo on his 3DS or WiiU in the first place?"

Nope. From what I read in an interview that they had months ago about this subject, these things will be for mobile audiences only. They are not like the demos you're going to find on WiiU or 3DS. They're going to be a whole lot smaller.

Things are also a lot easier to find on mobile than they are on eshop.

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wonderfulmonkeyman1663d ago

If it does a better job of attracting their attention than the TV commercials have so far, then it was a good idea.
If not, waste of time and resources.
That's how I see it.

JuleyJules1663d ago

Perhaps this will work but if they start to have demos on smartphones they need to also make them available on Wii U and 3DS. We need more demos there too and putting them on 3DS might get some Nintendo fans to buy a Wii U as well.

TheController1663d ago

This could really work in their favor. To anyone that disagrees, look at how well Angry birds sells on consoles... and it even has a 49$ mark up.

BoneBone1663d ago

"However during such past announcements Mr Iwata has also stated that Nintendo's intention is not to make Nintendo software available on smart devices and as such, we can confirm that there are no plans to offer minigames on smartphone devices.".

I'd have a re-think about you rumour reporting policies ;)

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