IM PLAYIN discusses what makes them believe that EA couldn't care less about their consumers.
"Mass Effect 3′s ending did not please the fans. I won’t go in to detail about it, I don’t fancy spoiling a spoiled ending. But let’s just say that, considering the amount of hours that we’d put in to the Mass Effect series, the days grinded out levelling up Shepherd and choosing his path through the universe and the friends we’d gained throughout the journey, the ending was kind of a big F U. The ending didn’t seem to fit in with the overall series and, in truth, was incredibly anticlimactical. Then at the end of game we were greeted with this pathetic little message, the rotten cherry on top of the dog food sundae that was the ending of a magnificent series of games."