"Microsoft and EA are accused of back-end deals of paying Youtubers for favorable reviews, and Nintendo’s recent reports Wii U and 3DS sales are below predictions, causing their financial stock to fall." - TheGamerAccess.com
I'd say it's definitely worth the money they pay the youtubers. People look up to youtubers that have lots of subs. But it's probably not worth all the bad publicity that happens when you get found out. Microsoft and EA are in a lot of hurt over this.
losing credibility is something no amount of M$ money can ever take back
Credibility is something really hard to earn back, even with money.
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.