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Submitted by RamsesNum1 453d ago | article

Licensing Cars in Video Games is a $2.8 Billion Industry

The Forza and Gran Turismo franchise have been going neck and neck for a few years now. The two simulators compete on rival platforms and try to outsell each other with every installment but there is one thing they have in common, product placement.

With every installment of either game comes a whole room of salivating and desperate advertisers waiting for the chance to throw millions of dollars into product placement. The game pretty much pays for itself (Culture, Forza Motorsport 5, Gran Turismo 5, Industry)

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