50°
Submitted by RamsesNum1 187d ago | article

Licensing Cars in Video Games is a $2.8 Billion Industry

The Forza and Gran Turismo franchise have been going neck and neck for a few years now. The two simulators compete on rival platforms and try to outsell each other with every installment but there is one thing they have in common, product placement.

With every installment of either game comes a whole room of salivating and desperate advertisers waiting for the chance to throw millions of dollars into product placement. The game pretty much pays for itself (Culture, Forza Motorsport 5, Gran Turismo 5, Industry)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories

Lamb of God thrashes their way into Rocksmith 2014

4m ago - Another week, another set of downloadable content arrives for Rocksmith 2014 and this time with s... | PC
20°

Amazon has a great deal on Wii U compatible hard drives

6m ago - If you recently purchased a new Wii U bundle, such as the Mario Kart 8 bundle, you may be searchi... | Nintendo DS
30°

Video Games are Better Without the Hype

20m ago - Sometimes you can appreciate games more the less you know about it. | Culture
10°

Skylanders: Trap Team Preview | CheatCC

20m ago - CCC Says: "About a week ago, Activision invited us into New York to see more of their latest Skyl... | Xbox 360
Ad

Looking for a great Pokemon Community?

Now - Look no further. Join us at the BulbaGarden Forums, the best community for everything Pokemon | Promoted post
10°

The Good, Bad, and Ugly of CLOCK TOWER

20m ago - Agents of Geek: Clock Tower may sound familiar to you, and if you’re thinking it came out on the... | Retro
Related content from friends