GameZone writes, "The big story right now is that Microsoft and Machinima has been paying YouTubers for positive Xbox One coverage, and that EA paid YouTube video producers to promote its next-gen games. Surprise surprise. That's probably the worst-kept secret in the world. To me, it seems like a horrible waste of money. Video producers will want to cover your game or console if it's trending, hot, new, good -- you name it. These paid promotions that are supposed to come off as sincere are deceptive. Gamers just want honesty. Despite a joint response from Machinima and Microsoft, here's some honesty for you publishers out there; take the money you were paying off YouTubers with and spend it on these things instead."