Submitted by SweetGeek 367d ago | opinion piece

King’s trademark war: Like taking candy from a baby

One of our writers looks at Kings trademarking policy and assesses what it could mean for the future of gaming (Candy Crush Saga, Industry)

ReKoill  +   367d ago
I'm looking forward to Call of Candy: Ghost Saga
EssieSheard   367d ago | Spam
kyon147  +   367d ago
BattleCandy 5: Return of the Cavities

In all seriousness this Trademark thing is a joke, companies should not be allowed to Trademark common words just like you can not copyright them.
amywelshcastle  +   367d ago
I do get that there are a tonne of copy cat Candy games out there, which is probably annoying for King, but even half-seriously going after The Banner Saga is crazy.
djplonker  +   367d ago
There is a game on andriod called "call of infinity" and it is clearly ripping off cod and halo but it is in 3rd person for some reason!

also offtopic (kinda) I thought you couldn't trademark names of things that already exist so how did apple get trademarked?
JasonXS12  +   367d ago
The "Apple" trademark works somewhat as it's a business or corporate name stopping other business' from using the name "Apple" in their name but the way King is doing this trademark is by practically disallowing the use of the words "Candy" and "Saga" in any game title.

It's like trademarking the name John and saying you can't name your children John anymore.
djplonker  +   367d ago
Oh thanks for explaining that to me!

It is a sad day when a mobile developer is pushing around proper game developers :/
Pancit_Canton  +   367d ago
In the next few years, they would end up like Zynga was.
XtraTrstrL  +   367d ago
Morons, my friend had just told me about this idiocy like yesterday. I didn't know they were also trying to trademark the word 'Candy' though. LMAO, there's no way they can win this, I hope people start coming out with games with the word 'Candy' and 'Saga' in the name together just to provoke them.
OrangePowerz  +   367d ago
Candy, candy, candy, candy, candy, saga, saga, saga.

Now sue me King.

Those mobile companies are to gaming what a lot of sugar is to your teeth. Eroding the business slowly one bit at a time. All 99.9% of them can do one thing, rip off other companies amd after that they file trademarks for stuff that they copied in the first place. That's what you get when no regulations are in place like what we see on the Apple app store. And deluded people claim that mobile is the future of gaming. They create their own downfall. Luckily PC and console gaming is safe from their destructive business methods.
#7 (Edited 367d ago ) | Agree(1) | Disagree(0) | Report | Reply
GentlemenRUs  +   367d ago
Still haven't been sued for having my dogs name as Candy, I'd like to see them try though...
Darth Gamer  +   366d ago
I personally find this to be an insult to the field and find this to be just a case of power and greed. Squash the little man syndrome and I find this to be truely dirty play. There is noway that King will win this battle with the Banner Saga as anyone can see that their games have nothing in common besides the word "SAGA". I now refuse to buy anything from this developer again and that goes out to any other developer who trys this crap and I urge everyone else to do the same.

Add comment

You need to be registered to add comments. Register here or login
New stories

Review: Switch Galaxy Ultra | PSNStores

1h ago - PSNS: "Switch Galaxy Ultra is the most recent in a line of updates (Aqua Kitty, Rock Boshers) to... | PS4

Review: Citizens of Earth | PSNStores

1h ago - PSNS: "Citizens of Earth begins with a synthesized version of “Hail to the Chief” playing as cit... | PC

Monster Hunter 4 Ultimate Review | Senshudo TV

1h ago - Following up on the successes of MH3U, Capcom have been careful not to fix what isn't broken, and... | 3DS

Super Mario World Yoshi's Island First Person

1h ago - The first level of Super Mario Yoshi's Island for SNES in First Person. This level is a original... | Culture

Check out the new Bloodborne Trailer

Now - Sony just released a new trailer of the upcoming PS4 exclusive by From Software and SCE Japan Studio. | Promoted post

Better Late Than Never – Jak & Daxter

1h ago - In a new feature, Marcus Stewart of Gamer Attitude takes a look a games of the past see if they s... | PS2