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Submitted by admiralvic 749d ago | news

'Candy Jam' Trolling King With Challenge to Make Games that Use 'Candy' Several Times in Title

Hardcore Gamer: When it was announced yesterday that mobile game giant King had filed a trademark for the word “Candy” and was enforcing it, we weren't too worried. While the sheer concept sounds ludicrous, it seemed as if they were simply doing it to get rid of games leeching off their titles. Things change in 24 hours, however, and when it was revealed that the company was now going after The Banner Saga merely for having the word “Saga” in their title, we became pretty enraged — and we’re not the only ones. (Candy Crush Saga, Candy Jam, Industry)

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admiralvic  +   750d ago
As I've said before, patients and trademarks are getting out of hand. Not only is it illogical for a game as bland and unoriginal as Candy Crush Saga (which I assume only got popular because of its extremely aggressive marketing), but these are some very common and basic words that you shouldn't be allowed to own. If anyone deserves the rights, it should be Hershey, Mars or someone who actually makes candy, not some 2 bit developer that made a game that will be forgotten in 5 years like MySpace.
lnfiniteLoop  +   749d ago
I used the name "TEARAWAY" with a sub title underneath "- the informer" on my product I sold on the Amstrad CPC in 1991… had it copyrighted but not trademarked…

Sony recently trademarked the name "Tearaway" so presume I no can no longer use it, even if I wanted… what made it worse they knew full well someone else used it as the refered to their game as "Tearaway the Game" on twitter… which basicly shows they know full well they registered a name someone already used...

as you say companies should not be allowed to trademark words, but only trademark logos...
#1.1 (Edited 749d ago ) | Agree(0) | Disagree(0) | Report | Reply
ChaosKnight  +   750d ago
LOL! That's friggin' amazing, I hope some of these get published.
GentlemenRUs  +   749d ago
My dog's name is Candy... SUE ME! I DARE YOU!
from the beach  +   749d ago
Candy Bubble Burst Saga
il-JumperMT  +   749d ago
The Candy Apple Scrolls Saga: Chapter One, The Memory
hazelamy  +   749d ago
i don't know how they can even be given the trademark for generic words like "saga" and "candy"

i hope every company that king tries to sue, countersues for frivolous suits and wins, bankrupting king once and for all.

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