Try our new beta! Click here
Submitted by EBTpickle 678d ago | news

Microsoft And Machinima Have Officially Commented On XB1M13

iGR: "As of now, you're likely aware that we broke news over the weekend of a new promotion to promote Xbox One on Youtube's Machinima channel. At first, we thought it was business as usual, but later details proved that the dealings were somewhat covert in nature.

When we reached out to Microsoft for further clarification on the matter, we were given a joint statement from Microsoft and Machinima," (Machinima, Microsoft, Xbox One, YouTube)

Update Microsoft has provided a new, non-joint statement on this matter. It seems to further imply that the covert nature of the promotion was Machinima's doing.

"Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising.” – Microsoft spokesperson

Alternative Sources
« 1 2 »
xHeavYx  +   678d ago | Well said
It's not a "typical marketing partnership" when you hide the fact that you pay to people to say neutral or good things about your console. They are acting like they didn't know what Machinima was doing? Yeah right, Machinima probably got a good chunk of $$$ to take the blame.

"confidentiality relates to the agreements themselves, not the existence of the promotion"
Sure, whatever sounds better
#1 (Edited 678d ago ) | Agree(133) | Disagree(21) | Report | Reply
NewMonday  +   678d ago | Well said
they mean typical for them..

MS: yes we've been doing this a while, so what?
#1.1 (Edited 678d ago ) | Agree(91) | Disagree(15) | Report | Reply
dedicatedtogamers  +   678d ago | Well said

This is a normal response for Microsoft.

"We got caught. Watch my left hand as I make...this...disappear! Poof! Controversy gone, please?"

Maybe this is what Major Nelson meant when he wanted the internet hate to go away (because we'll pay you a few shekels to make the hate go away...)
guitarded77  +   678d ago
It's out in the open now, but did any of us really think this stuff wasn't going on in the background?

I'm also sure they have plants online that go to the defense of their respective product in comment sections on forums just like this. I see comments from some that there is no other explanation for.

The funny thing is those who said this crap was going on were labeled conspiracy theorists or paranoid.

Go look at some major sites, and see how they are not critical of some, but very critical of others. They are paid, paid, paid.
#1.1.2 (Edited 678d ago ) | Agree(53) | Disagree(2) | Report
dedicatedtogamers  +   678d ago | Well said
The unfortunate thing for genuine Xbox One fans is that this is going to turn people against you (not that Xbox One fans get a lot of love on the internet anyway...)

This bribing, combined with Microsoft's confirmed forum-astroturfing during and after the X1 reveal, just makes everyone else suspect of people who are pro-X1. Whether it's right or not, whenever someone seems to be a bit TOO pro-Microsoft, it is naturally going to bring up the thought "are they paid"?

Instead of saying "Sony Too™" or "What's the big deal?", Xbox fans should be even MORE outraged since this is going to turn the gaming community against any Let's Play-ers or commenter or...anyone who says positive things about X1.
#1.1.3 (Edited 678d ago ) | Agree(56) | Disagree(7) | Report
Death  +   678d ago
How is it no one took issue when Sony passed out PS4 consoles and other swag to journalists at their New York event prior to the PS4's launch? Some of you think the possibility at getting $3 is worth more than a $400 console not to mention the other stuff journalists walked away with.
Charybdis  +   678d ago
Typical as they see it as standard practice.
"The Xbox team does not review any specific content or provide feedback on content."
-So guess this is done by Machinima

"Any confidentiality provisions, terms or other guidelines are standard documents provided by Machinima." -Machinima should make these standard documents public

"For clarity, confidentiality relates to the agreements themselves, not the existence of the promotion"
-make it clear its advertised promotion, especially for people who might not recognise its advertisement purposes
#1.1.5 (Edited 678d ago ) | Agree(0) | Disagree(17) | Report
xHeavYx  +   678d ago | Well said
You forgot to add Sony Too™
There is a difference between giving away consoles and forcing a contract that says "you can't talk negatively about our console/games"
You'll understand once you take your blinds off
bryam1982  +   678d ago
poor Microsoft :-( things are really that bad that you have to pay for people to say they like xbone thats sad
Kayant  +   678d ago

"How is it no one took issue when Sony passed out PS4 consoles and other swag to journalists at their New York event prior to the PS4's launch?" ---> Am pretty sure that was public knowledge ->

And also * Pre-release product issued to IGN by Sony for review* - ScottLowe.

Not to add that IGN said negative stuff about it in their review --->

Difference here is this is supposed to be completely hidden from the public so no it's no way near the same thing.

"Honestly, how many people are out there selling their integrity for a shot at $3?" ---> You would be surprised --->
#1.1.8 (Edited 678d ago ) | Agree(34) | Disagree(4) | Report
Death  +   678d ago
Safe to say you were never a journalist or reviewer. You obviously have no idea how the system works. If you are objective about a product it's extremely difficult ot lose support from a publisher or manufacturer. Contrary to what many believe, they aren't trying to buy positive reviews. If you do decide to go off the deep end, that support gets yanked very quickly. With that said, if you are one of the new gen of "journalists" walking away with a substatial amount of product, how likely are you to lean towards a positive review?

Compare that to the $3 per thousand view Machinima offer that capped at $3750 total. The restriction according to the email is the review had to be positive or neutral. Why would Microsoft pay someone to bash their product? How many negative reports are out there? You really are making an issue of a non-issue.

Honestly, how many people are out there selling their integrity for a shot at $3?
TheGreatAndPowerful  +   678d ago
"Watch my left hand as I make...this...disappear! Poof!"

DragonKnight  +   678d ago | Well said
@Death: Did you seriously ask how it's different?

I'll explain how it's different. One: That event was by invite only, not every journalist was invited. Two: Sony didn't hand out consoles for review to these journalists before this event, and plenty of them were b*tching about that very fact. Three: Once given the console for review, the journalists were free to review it as they wished, wherever they wished, and were NOT made to sign a contract.

What's happening with the MS stealth marketing is that MS were paying youtubers to say positive or neutral things about the Xbox One for money. And not only were they doing that, which shows fear in that their product must not be able to sell on its own merits, but they included an NDA in the contract agreement which is ILLEGAL per FTC regulations.

That's how it's different.

Death 2: They aren't trying to buy positive reviews? That's exactly what they did do. They paid people to say neutral or positive things about the Xbox One. How is that not actually paying for people to say good things about the Xbox One?

Here's my question to you. Why did Microsoft have to launch this stealth marketing campaign at all?

@Jokes: No way, you're sticking up for Microsoft? Wow, that's totally not at all expected and normal for you regardless of how illegal the move Microsoft makes is.
#1.1.11 (Edited 678d ago ) | Agree(36) | Disagree(9) | Report
JokesOnYou  +   678d ago
lol its youtube paid or not it's advertising, at the end of the day nobody is harmed here. This is not a independent journalist being paid to make inaccurate statements or give a professional positive paid review. If you see a pro xbox vid on youtube and it influences your purchase it's no different then a ad on tv that influences your consumers always research multiple sources for any costly electronics purchase, stupid consumers make kneejerk buying decisions because some guy on youtube, on a forum, on a blogg or some commercial said it was the best thing since sliced bread.

I do think micro should make it public that the youtube marketing is paid in this case for full diclosure/ to be completely transparent but again its not a nefarious illegal trick. I work in a company where I know our sales dept pay actual customers who gave positive feedback to write a favorable review. Its not like the company is paying them to say something they dont believe or tell them what to say...they simply are paying them to actually write their opinion so the company can use it to generate more interest/sales ads for its products. This is a business so I say Micro should continue paying anybody who WANTS to advertise for them for money, its always been perfectly legal to do so. If you happen to buy anything ONLY because a guy on youtube channel said it's great then its on you.
#1.1.12 (Edited 678d ago ) | Agree(9) | Disagree(67) | Report
Phoenix76  +   678d ago

MS: yes we've been doing this a while, so what?

You forgot to add, #DealWithIt!
TheGreatAndPowerful  +   678d ago
bwahahhahaha I faking love this isht. Awesome start to a new gen. Sony outselling MS 2:1 just about every market and now this. :D Best gen ever.
GameNameFame  +   678d ago
And I bet xbox fanboys comes in and say "everyone else does it i bet"

Lol. Xbox apologists.

EDIT @Jokesonyou

OMG you took the apologist level to another level.

Jokesonyou Apologist Lvl999999999

LOL. Are you that desperate? No. What your company doing is not "ok" either. They are not happening to just somehow give money to people who gave positive review. They are creating incentive cash payout for positive review. People would be reviewing would now purposely be reviewing positive for money. it is called bribe. Your company would be just cleverly blurring the line.

There was an idiot who said that he was going to pick that contractor anyways. He just happen to receive bribe as bonus. LOLOL.
#1.1.15 (Edited 678d ago ) | Agree(32) | Disagree(7) | Report
Fez  +   678d ago
@Death and @JokesOnYou

You guys are usually a breath of fresh air on this site; providing opposing views to the majority. But you're losing a lot of credibility by sticking up for MS with this.

If you guys are master trolls, I can respect that. But honestly defending MS on this I can't understand..
#1.1.16 (Edited 678d ago ) | Agree(30) | Disagree(3) | Report
guitarded77  +   678d ago
Just found these screenshots on Reddit. Screens show internal Machinima emails to partners about making money promoting various things.

Here is the full write-up from the source.
Kryptix  +   678d ago

"its youtube paid or not it's advertising" lol Always taking the Microsoft apologist stand, do they pay you, too?

Here's what the agreement states:

"You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video"

"You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above."

It's not going to clearly be advertising because of that confidentiality part. Anybody including Machinima could of signed this contract, make a 30 second review of a game with zero negatives and you wouldn't know it was because of this contract.

...Since they can't say nothing negative, reviews will be extremely biased that you could end up buying an Xbox One game with many flaws and you can't blame Microsoft because you wouldn't know it was them that made the reviewers hide them.

It's business but it's shady business which further proves that Polygon might have been paid to be biased against Sony a long time ago with that $750,000 advertisement deal. Dishonesty isn't going to get people to buy their product once the bullshit gets exposed.
#1.1.18 (Edited 678d ago ) | Agree(17) | Disagree(2) | Report
UltraNova  +   678d ago
I hate this.

I've just unsubscribed from Machinima. If want a single-sided view of things I ll go buy the official Xbox or PlayStation magazine (even them would state some negatives for a game!!) not this under the table manipulating bullshit.
#1.1.19 (Edited 678d ago ) | Agree(9) | Disagree(0) | Report
Blachek  +   677d ago
How is it that none of these Sony fanboys understand how a product endorsement works?

JokesOnYou seems to be the only person with intelligent insight.

In traditional media endorsement are used every day,

Mike Rowe puts his name next to Ford...
Betty White puts her name next to Snickers...
RG3 puts his name next to Subway...
Ron Jeremy & Jimmy Johnson endorse ExtenZe...
Lance Armstron endorsed Michelob Ultra...

Do you think that Subway is how RG3 made himself into a great athlete, or ExtenZe is what gave Ron Jeremy the distance in his glamorous career? They were paid to say something positive about a product, and put their name to it.

I work for a company where I get my on-air radio personalities extra money to endorse local businesses. This happens everyday, and is accepted.

People listen to those they can associate with, and when somebody puts their name to a product or service they are compensated.

Microsoft did this with popular uploaders on YouTube, this isn't out of the realm of normal.

Quit reaching, advertising is everywhere, get outside once in a while.
#1.1.20 (Edited 677d ago ) | Agree(0) | Disagree(12) | Report
DonMingos  +   677d ago
Sometimes I wonder if some N4G members (like jokesonyou, Death, nukeitall, etc) aren't paid also by M$ as part of this strategy.

And even some sites like Polygon, Kotaku, Gametrailers...

It really makes me question that...
zaanan  +   677d ago
Disclaimer: I have not read TFA. That said, I have no trouble believing Microsoft was indeed unethical in this situation. Why? Because they have a storied history of bullying folks- competitors, vendors, manufacturers, and even customers in some cases. So even if they did no wrong here, their track record makes it easy to believe they did. If they are interested in erasing that negative image, they need to be completely open and transparent in everything they do. Obviously they are not, so their shady reputation continues.

Note: I am not absolving machinima, just saying Microsoft did themselves no favors by acting in a way that can easily be construed as shady.
dedicatedtogamers  +   677d ago
@ Blachek

Surely, for someone who works in the industry, you're aware that it is illegal to accept material compensation for your tacit endorsement and not announce that you're being endorsed, right?
Blachek  +   677d ago
@ Dedicatedtogamers

"Celebrity endorsers also are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.

The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act."

^ ftc dot gov

I'm not saying that Microsoft did is praise worthy, but having not watched the videos in question and reading only the article itself with the comments, I can see that there is a strong bias against the act itself.
HardcoreGamer  +   678d ago | Well said
i really hate Microsoft, its dishonesty that pees me off.

who would want to be constantly lied to and slander and deception. eff that
wynams  +   678d ago | Well said
agree and voting with my wallet.

Shiny new PS4 to go along with my PS plus thru 2017, PS Vita and PS3 systems.

I show sony them monies
jackanderson1985  +   678d ago
you realise Sony has a history of astroturfing (it's what this MS/Machinima is all about) from everything from their playstation devision (PSP on youtube with that awful "all i want for xmas is a psp) their movie divisions, their tv divisions, their phones divisions... practically every divison they have they've done some of sort of astroturfing.

hell just google astroturfing and you'll find a long list of companies who've engaged in similar practices to MS/Machinima

as House always said Everybody Lies
DragonKnight  +   678d ago
Don't forget you have to add SonyToo™
scott182  +   678d ago
Making a viral advertisement with someone singing about a psp for christmas is not the same thing as paying reviewers to play their games and post "positive or neutral comments"

The viral ad for the PSP was not a review of a product! Microsoft paid people to have certain opinions of a product.

Not the same thing at all.
#1.2.4 (Edited 678d ago ) | Agree(21) | Disagree(0) | Report
Kryptix  +   678d ago

Right, since everyone does it, let Microsoft have a pass.

Sounds the same as, "since the NSA already spies through your smartphone and webcam, let Microsoft have a pass with the Kinect."

lol You Xbots never change.

Of course corporations and companies have been astroturfing since forever but this Machinima thing opens the doors for everyone to participate and then only have positive opinions to say for the love of money. Microsoft exactly knows that greed and money controls the masses so how about throwing some money to feed the sheep. It's an intelligent move but one that I'm against since this could be the beginning of corporations buying out pretty much everybody to falsely review their hardware and software.

Stop being blind for once and know how this can effect the future. Now we have to careful to who's being honest and who's not.
H0RSE  +   678d ago
I put more blame on those who participated, not MS. Going with what is stated above about the agreement:

"You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video."

"You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above."

- Seeing the obvious shady nature of these terms, if a person where to read them and still agree to them, who is really at fault here? It's like rigging a boxing match. People approach the fighter with a plan, and tell him he will make a lot of money if he throws the fight. He agrees, but gets caught, the difference being that in this case, the boxer is the one in the spotlight taking all the blame, not the people who set the whole thing up.
jgrigs09  +   678d ago
Why can't y'all accept the fact ALL companies get their hands dirty. Not just Microsoft. Do I agree with it? No. Just stating that all companies do this
xHeavYx  +   678d ago
Yeah, let's forget about a company paying people to express what may not be their real opinion /s
jgrigs09  +   678d ago
Hey look I'm getting disagrees for absolutely nothing. I didn't defend them I simply said all companies are dirty. Typical n4g it you don't bash Microsoft you get disagrees
sAVAge_bEaST  +   678d ago | Well said
Right, some company's sway us with free games, support, and the most powerful hardware at the cheapest price,. While others would like to use that time and money, promoting deceptive practices.
dedicatedtogamers  +   678d ago | Funny
Sony Too™
TheoreticalParticle  +   678d ago
You're getting disagrees because, no, not all companies do this.

All companies DO "get their hands dirty" with questionable advertisement.

However, I've yet to see Nintendo, Sony, or even freaking EA pay a content delivery network to pay their users to stealth advertise a product for them. It's the shadiness of the particular act that's got everyone pissed off, and you're trying to sweep it under the rug, hence the disagrees.
MysticStrummer  +   678d ago
"I simply said all companies are dirty. Typical n4g it you don't bash Microsoft you get disagrees"

Anyone can disagree that all companies are dirty, because they aren't. Bashing MS doesn't necessarily have anything to do with it.
BG11579  +   678d ago
Because they didn't respect the FTC rules?
Death  +   678d ago
Please get a clue as to how marketing works. I can't remember the last time any company paid someone to slam their product. If you hate Microsoft, $3 will not change your mind. If you hate Microsoft, $3 won't sway your opinion. Why would Microsoft pay someone like xHeavyx to bash their product? If the clause was "just mention the Xbox One for 30 seconds", anyone with an agenda could spend the time bitching about anything and Microsoft would pay them.

Lets keep avoiding the fact that both companies give out hundreds if not thousands of dollars in "free" stuff to reviewers. Those PS4's handed out in New York were hell of a lot more incentive to say nice things than $3 per 1000 hits. As a journalist, say something negative about a product and you risk losing "support" from the manufacturer or publisher. This happens daily and you guys are upset over $3?
TheGreatAndPowerful  +   678d ago
Yes we know that many companies do this kind of thing but it still doesn't make it right and just because some/most do it doesn't change anything. it's wrong and when you get caught you deserve all the sh*t that comes with it.
DragonKnight  +   678d ago

@Death: It wasn't just $3. It was $3 per 1000 views. Some of the channels that were participating in this receive millions of views.

So $3 per 1000 views and 100K views is $300. 1 million views is $3000. How many gaming journalists who do that professionally make $3000 in a month, let alone one review, hmmm?
#1.3.10 (Edited 678d ago ) | Agree(17) | Disagree(3) | Report
Good-Smurf  +   678d ago
At least others tried to wash their hands. While Microsoft' hands stays dirty and they happy with it...until their shit hits the fan.
Baka-akaB  +   677d ago
You get disagrees because posts like that arent usually about making it known "others do it too" . Not only is it a silly logic that can be applied to any crime ... it's a mind trick to lessen the fault and distract some of the blame and attention elsewhere .

Someone else is doing it too ? Well let us care and deal with the one actually found guilty , THEN we'll move elsewhere at the right time when needed ... not when it's convenient for the guilty party and its cheerleaders
#1.3.12 (Edited 677d ago ) | Agree(2) | Disagree(0) | Report
PSjesus  +   678d ago
M$:yo Machinima thugs do us a favor,use your sheeps to market our plastic box and bash other companies products and we well rain you with cash,also we don't care about the shitty methods you are gonna use
T2  +   678d ago
I'm not sure if this deserves outrage or its just another pathetic attempt from Microsoft and deserves pity... Astroturfing too, so sad and somewhat hilarious I pray dudes like jokesonyou and greenpowerz were paid because they do it sooooo poorly that it's almost laughable... It's actually worse than no advertising at all to read and watch the blatant moneyhats and lying...
#xb1m13 - sellouts
FGHFGHFGH  +   677d ago
Didn't they make some kind of "mistake" when they did a comparison of ps4 vs xbox1 version of call of duty or battlefield that made the xbox version look better? They said they lower res lower framerate version was the better looking one.
Mr Pumblechook  +   678d ago
What a grubby, dirty business tactic.
Evilsnuggle   678d ago | Trolling | show
mediate-this  +   678d ago
Isnt that what marketing is? You pay people to advertise your product. Isnt that what sony does??
showtimefolks  +   678d ago
this is MS after all and the way they announced and handled xbox one early on is the reason i am not surprised one bit. There is a reason american gaming media more forgiven of xbox brand than PS. No wonder why year after year MS showed nothing at E3 for last 3-4 years yet somehow american gaming media made us believe MS had the best showing/conference

keep selling PS4's sony keep it up nothing can stop the revolution. PS4 is a console made by developer feedback for gamers by gamers

any respect i had for MS is lost
kopicha  +   678d ago
M$ : How can you leak those details?
Mac : We didnt do that, guess one of the partner did.
M$ : Well fix it then!
Mac : Erm... how?
M$ : I don't care how, here take these money. Settle it
Mac : "release official comment and take blame"
M$ : Ok now everything have been redirected to Mac, let's release an official comment and stay innocent!
Azzanation  +   678d ago
Like you know what happened. Innocent until proven guilty. MS are a big company, any one of there employees could have gone out of there way to pay Mach to praise the system under there own companies nose. Don't blame the company blame the individuals that are guilty.
Blaze929  +   678d ago
I don't really see, once again, why Microsoft is taking heat for this. Lol at people calling this "illegal" - all these expert lawyers.

What's funny is that Machinima has literally been doing promotions like this for years. EA (Need for Speed Most Wanted 2012), Pax, E3, tpostmag, birchbox.

Why is it when Microsoft steps in it's all a sudden a problem? I'm sure Microsoft paid Machinima to get their affiliates to participate in a promotion. Whatever the promotion may be.

These are Machinima's partners, their contracts, their network. Microsoft can't regulate.

If I pay you to advertise my mixtape on your network, it's up to you to decide how. All I can do is make sure the promotion actually ran and pay what I owe in the end/beginning. I can't TELL YOU how to promote it on YOUR network for members I have no control over. I mean ffs it's a MACHINIMA contract. Not Microsoft contract.

So is it not Machinima's fault for not clarifying what their partners need to do?

Or we just assume Microsoft is behind everything as always? The assumption is Microsoft paid/made Machinima take the blame? lmao - conspiracy theorist and hollywood screenwriters couldn't even come up with the tales you all spread as facts.

Like I said, there are not Microsoft's partners. They do not directly talk nor do they get paid from Microsoft. As far as Machinima partners go, they have no idea Microsoft was even involved. Machinima's partners, Machinima's promotion, Machinima's guidelines.

the logic here is as if Microsoft is the government telling you 9/11 wasn't an inside job but you all still go, NOPE! NUH UH!

I want to participate in "SONY TOO" - seems fun

"LOS ANGELES - A judge approved an agreement calling for Sony Pictures Entertainment to pay $1.5 million to settle a class-action lawsuit accusing the studio of citing a fake movie critic in ads for several films, an attorney said Tuesday."

yet, the real "illegal" ones, Microsoft, will not see a day in court over this :)
#1.11 (Edited 678d ago ) | Agree(4) | Disagree(8) | Report | Reply
ITPython  +   678d ago
MS better hope that their plans to sabotage PS4 sales by paying people to plant negative hardware failure "verified" reviews on Amazon doesn't come to light. Otherwise they will be up s**t creek.

Although I'm sure they gave a 'little bit' extra to those folks recently to keep them quite during this current Tubegate scandal.

But I hope one of them has the ethic backbone to stand up and speak out. MS's dirty dealings need to be exposed, and this YouTube thing is only the tip of the iceberg.
AndrewLB  +   677d ago
The exchange of money for favorable product exposure is called Advertising. Sony does the exact same thing. The problem in this case is that Machinima had a conflict of interest because they got greedy. Microsoft has very good lawyers and if they had any idea what Machinima was up to, they would not have allowed it to go forward.

Anyone recall how Sony restricted access to only a select few friendly journalists for launch reviews, where Sony gave each of them a custom engraved PS4, some games, and probably a check to soothe any unforeseen headaches the reviewer may get if there were any problems.
#1.13 (Edited 677d ago ) | Agree(0) | Disagree(1) | Report | Reply
5eriously  +   677d ago
My concern is not only this issue as we all know (including the bots) how M$ are criminally inclined to mislead their consumers. I can create a long list but here is just a few coming to mind:

The machinima debacle (latest)
DRM (reveal)
Kinect onways online (reveal)
Resolution saga (Since reveal)
The cloud multiplying Xbone power (was it 8 times)
Games playing high res and framerates on PC fronted as XBone performance then games degraded on release (Forza5)
The lack of long term support for consoles starving consumers of games for their investment (360) and tranfering 360 games to XBone.
Then last but not least the RROD saga

Who can trust these giant corporate and criminal scammers any more??

On opening I said my concern is not only the Machinima saga! IS this only the TIP OF THE ICEBERG?

What else are M$ lying about?

I do not think for two picoseconds that M$ was not the main culprit was behind all this and it was Machinima's doing!

M$. thanks for making up my mind. NO M$ console, hardware or gaming will ever be bought by me and my close family in future! Thus NO eXBone for me, ever!
#1.14 (Edited 677d ago ) | Agree(0) | Disagree(1) | Report | Reply
AnotherGamer117  +   677d ago

You have a very one sided view. All of your examples are obvious advertisements - they are on TV. Everyone knows they are being compensated. You also said a very important word - endorse. They are obvious endorsements.

In a lot of the endorsement videos (where they might be a question) have disclaimers on the TV - i.e. paid actors or spokesperson.

There are no such disclaimers on these videos. If they were on the videos then nobody could complaign. The simple fact that is seems somebody (i.e. MS and/or Machinima) tried to hide it - makes it a problem.
TruthInsider   677d ago | Trolling | show
sourgrouch   678d ago | Spam
DJustinUNCHAIND  +   678d ago
This is such a non-story.
Volkama   678d ago | Trolling | show | Replies(1)
jonboi24  +   678d ago
Actually its a big story and a bigger one if FTC and ASA get involved.....
jackanderson1985  +   678d ago
except now they've the perfect defence as MS will say we didn't include that and never wanted it included and Machinima will say it related to confidentiality of the agreement as a whole not the promotion itself and then both the FTC and ASA will continue to do nothing because these things are never followed up on unless it's a major scandal for major money... 3750 is not major money
MysticStrummer  +   678d ago
A story about illegal business practices is never a non-story. From the joint statement it looks like Machinima will take the bullet unless further info comes to light.
Gh05t  +   678d ago
Where exactly is the "illegal" business practice?

MS paid Machinima
Machinima paid affiliates
Affiliates stated they were getting paid by machinima.

Affiliates were told not to discuss the agreement and not to state they were being paid by MS (which they were not directly).

Sounds pretty standard to me.
DragonKnight  +   678d ago
"Affiliates were told not to discuss the agreement and not to state they were being paid by MS (which they were not directly)."

That's where the illegal business practice is. It is a requirement that paid endorsements have full disclosure that they are paid endorsements.
MysticStrummer  +   678d ago
If you read the agreement, they were forbidden to disclose payment at all. That is not standard. That is illegal.
Volkama  +   678d ago
It is illegal according to the n4g comment lawyers, but in reality I imagine MS have dotted their i and crossed their t.

Not saying I'm on board with the paid coverage we have to decipher in an attempt to establish facts, but the gaming media is totally rife with it from all parties. Not like all these reviews are letting us know they're playing their free games on their free engraved consoles with their free merchandise before they give us those glowing review scores is it?
MysticStrummer  +   678d ago
@Volkama - I agree with you about reviews, but it's not N4G law experts that are making this a story or, if it is how it appears to be, making it illegal. I'm sure we'll find out more about it in the coming days. MS appears to be in the clear already, since the joint statement makes it sound like Machinima was in the wrong if anyone was.
#3.3.5 (Edited 678d ago ) | Agree(3) | Disagree(3) | Report
JasonKCK  +   678d ago
"This is such a non-story"

This is only news on N4G. It's meant to rile the anti MS fanboys so can have a reason to keep complaining about something they say they don't care for.
jonboi24  +   678d ago
when you have main stream media reporting this like the gaurdian, huffington post, and wired uk reporting on this then its not a "non-story". when you cross the line and start breaking rules then people will notice.
MysticStrummer  +   678d ago
You either didn't read or didn't comprehend the story.
JasonKCK  +   678d ago
Maybe you should take your own advice and read it again.

Seriously, actually read it.
MysticStrummer  +   678d ago
I did, along with clicking on the links to all the past information. What was going on there is illegal, either on Machinima's part, Microsoft's part, or both. From the joint statement they gave, Machinima will take the heat, but the fact remains it was illegal to forbid disclosure of a paid endorsement.

Saying it's only news on N4G is enough to disagree with you by the way.
#3.4.4 (Edited 678d ago ) | Agree(12) | Disagree(2) | Report
Hicken  +   678d ago
"This is only news on N4G."

That's why a dozen other sites are reporting it, right?

It's simply amazing how you guys can literally reject reality for Microsoft's sake. It's both disturbing and fascinating.
GribbleGrunger  +   677d ago
"This is only news on N4G."

I'm going to square this one for you because I'm getting a little sick of the MasterX mentality sneaking onto this site. Are you ready?

N4G is an aggregate site and any news posted here is from OTHER SITES! In other words, it's everywhere BUT on this site until someone reads it on ANOTHER site and posts it here.
kickerz  +   678d ago
It is a good story...if you have never ever read any story ever. Otherwise this is just boring as hell crap to make the Sony ponies a little bit excited... You know I'm right.
mrpsychoticstalker  +   678d ago
Excellent communications skills, typical marketing partnership and strategy. Used by thousands of companies.
Unreal01  +   678d ago
True_Samurai  +   678d ago
No? that's all you have to say. No detail explanation on why you disagree? you must don't know how some companies handle marketing. Take a business class and you'll understand that this is not the first time a company has done this
DragonKnight  +   678d ago
"Take a business class..."

Says someone who probably doesn't take a business class.
starchild  +   678d ago
Don't try to talk sense to insanely irrational Sony fanboys. All they know how to do is hate, twist facts, ignore bits of inconvenient evidence, and just generally bash anything not-Sony. They are delusional if they think that Sony doesn't do the same kinds of things.

Here is just one example:
#4.2 (Edited 678d ago ) | Agree(4) | Disagree(18) | Report | Reply
DragonKnight  +   678d ago
mayberry  +   678d ago
@starchild your link article states "presumably hired by sony"...hence, no concrete evidence. Just saying.
liquidhalos  +   678d ago
Plus there is no money involved, nobody was being paid to give potentially false reviews under the banner of an NDA
DoctorJones  +   677d ago
Is 'SonyToo™' the new slogan that all the sheep are going to keep repeating now? Great.
#4.2.4 (Edited 677d ago ) | Agree(0) | Disagree(0) | Report
mos6142  +   678d ago
if you guys didnt read, it. what microsft said was that the clause was done by machinima, they were not aware of it.
dedicatedtogamers  +   678d ago
They also said they weren't a part of PRISM...

Suppose it just depends on who you want to believe, huh?
xHeavYx  +   678d ago
And you believe that? SMH...
#5.2 (Edited 678d ago ) | Agree(23) | Disagree(6) | Report | Reply
DigitalRaptor  +   678d ago
All we need to know is Microsoft's lawyers have been working overtime, and managed to get them off the hook, yet again.
NatureOfLogic  +   678d ago
Lol, I knew Machinima would take the blame. MS is not good for the gaming industry. Xbone is obviously not good enough to sell through legit advertisement. That's why I'll most likely never own one.
Thepharaoh  +   678d ago
Yeah ,that the reason why.
Hercules189  +   678d ago
You say MS is not good for the gaming industry. Who is responsible for making online gaming insanely popular especially on consoles.
ZeroChaos  +   678d ago
“This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December."

Didn't the leaked campaign say it was between January 14th and February 9th not December? >_>
mos6142  +   678d ago
they had one for December aswell.atleast learn the facts.
ZeroChaos  +   678d ago
I was just asking a question, about why they were commenting about December when the vast majority of complaints are about Jan/Feb.

No need to get defensive.
Skate-AK  +   678d ago
He is just mad that MS is in negative news again. Don't pay no attention to him.
DJustinUNCHAIND  +   678d ago
The world keeps spinning.
MasterCornholio  +   678d ago
You spin me right round baby right round when you go down when you go down now.

Song reminds me of Microsoft's PR and how they deliver information to their consumers.
WeAreLegion  +   678d ago
I'll agree, but I like the original song better.
hazardman  +   678d ago
It truly is sad. When you think about beside DRM, Sony is doing samething MS is trying to do with the whole making a PS4 a media hub that is also a hardcore gaming device or vice versa. Sony takes the time to explain to the consumers their plans and how things work and people actually buy it. MS thows shit together and expext you to like it just I dont know anyone that loves smelling, eating or catching shit!
solidworm   678d ago | Bad language | show | Replies(2)
Bolts-N-Rays1109  +   678d ago
Cool. Cool, cool, cool. Back to playing video games.
christocolus  +   678d ago
Been playing ryse and dr3 all this while.
insomnium2  +   678d ago
Good for you.
Hicken  +   678d ago
And stopped to post a pointless comment on an article regarding a subject you "don't care" about.

Makes sense.
liquidhalos  +   678d ago
Amen to that
snookiegamer  +   678d ago
Wow shocker, MS are aggressively promoting, marketing and advertising the Xbox One!!

That's outrageous!!! ...they should just do nothing and let the thing sell itself!

Really? ;/
#11 (Edited 678d ago ) | Agree(7) | Disagree(36) | Report | Reply
xHeavYx  +   678d ago
Nothing wrong with advertising your stuff, as long as it is... you know.. in a legal way?
Gh05t  +   678d ago
Maybe I missed it but out of all the articles I have read I have not once read one thing that is stated as illegal.

Which in reality is bad journalism.

What exactly is the illegal part here?

Affiliates were required to make note that they were being paid for the video. If this did not happen and machinima still paid then regardless of what MS wants this does all fall on machinima shoulders as the ones who broke the law. MS did not directly pay the affiliates. They are controlled by machinima.
xHeavYx  +   678d ago
Taken from a someone else's comment

"The FTC terms dictate that "a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement" be disclosed because the endorsement could be "disseminated via a form of consumer-generated media in which his relationship to the advertiser is not inherently obvious.""

The ASA (Advertising Standards Authority) "which regulates advertising in the UK, says: "Put simply, a blogger who is given money to promote a product or service has to ensure readers are aware they’re being advertised to.""
OrangePowerz  +   678d ago
Well the way they are doing it is borderline illegal with paying people to promote a product while they are not allowed to talk about it.
#11.2 (Edited 678d ago ) | Agree(5) | Disagree(6) | Report | Reply
snookiegamer   678d ago | Off topic | show
jonboi24  +   678d ago
And the smaller guy gets the blame. This is so corporate BS. How do you even agree and pay for such a thing and not know all the terms. Either MS is blind and stupid when they started this thing or they really are sneaky b*stards. Seriously they really need to fire more than just their PR department.
TheoreticalParticle  +   678d ago
I think it's VERY important that we all remember this as the Microsoft/Machinima Debacle. It's the only way to make sure that the guilty party is appropriately shamed.

Also, anyone who was caught participating should be shamed, as well.
OrangePowerz  +   678d ago
Not suprised, MS is doing borderline illegal marketing and business since ages since at least Windows 95 came out.
Godmars290  +   678d ago
So its all - mainly - being put on Machinima.
Studio-YaMi  +   678d ago
They are basically the sheep to the slaughter house.
BG11579  +   678d ago
This kinds of reminds me of everything wrong MS have been caught red-handed doing wrong.
They always say "We don't know what you're talking about. We haven't done what you say we have done. It's absolutely false. The switch can't be flipped."
WillGuitarGuy  +   678d ago
MS: guy in black. Consumer: other guy.

Related video
hazardman  +   678d ago
christocolus  +   678d ago
Finally, now i guess gamers will go back to playing their favorite games.
Master-H  +   678d ago
Oh yes. Now grab a broom and help me sweep this under the rug quickly, will you?...
blackmanone  +   678d ago
You naive man, christocolus :). I mean, in a perfect world you would be correct, but the internet is far from a perfect ecosystem.
#18.2 (Edited 678d ago ) | Agree(3) | Disagree(9) | Report | Reply
Goku781  +   678d ago
You still don't see nor will you acknowledge how once again they got caught doing something deceitful, and yet again are trying to sweep it under the rug, Are you getting paid too?
RoboticusRex  +   678d ago
All is fair in love and console war, apparently. I agree with the laws on this, if you are paid you should disclose that fact.
XiSasukeUchiha  +   678d ago
Lying and putting on the rug as usual MS do u honestly think were that dumb to forget about this the answer NO!
PeteyMcPickle  +   678d ago
All this shows as far as I'm concerned is desperation. They tried to keep it on the quiet to make it look like Machinimas "official" opinion on the console, rather than it coming across as a bought opinion.

You aint getting my money this time Microsoft! I had the 360 all the way through last gen, but this gen Sony quite simply have you beaten on the hardware front.
EXVirtual  +   678d ago
So Machinima gets the blame. Why am I not surprised.
Corporate BS at it's finest.
SpideySpeakz  +   678d ago
I just don't see how Boner fans can defend this. I can't see anyone defending this kind of practice (lying to it's fanbase) to gain more sales. I can't support ANY company that does that.
So what's the deal, Bone fans? The games aren't good enough for them to constantly bone me in the buttock. You hardly have any 1st party games, or original games for that matter.
So why continue to get boned up the anal by MS?
liquidhalos  +   678d ago
Do you have to be so insulting? Is this the fault of any of the Xbox ONE gamers on N4G? Do they deserve to be called petty childish names by you? I didnt think so.
first1NFANTRY  +   678d ago
yes the blame is partly their fault. as long as they continue to fund this corporation they will continue to make shady business practices.
liquidhalos  +   677d ago
Cant argue with disgruntled children such as yourself
tommygunzII  +   678d ago
Microsoft wasting your money, again.
NeloAnjelo  +   678d ago
This is where your XBL money goes... To sell more lies for an inferior machine... Both hardware and software, power and memory.
khan_saab  +   678d ago
I heard that they also pay for their TV ads too. and this just in, Nike pays athletes to wear their clothing.
Bolts-N-Rays1109  +   678d ago
What?! That's nonsense, sir./s
khan_saab  +   678d ago
I just realized that they did not put disclaimers and tried to do it stealthly and now I realize the reason why this is big news. It is illegal under FTC guidelines to advertise something in an editorial fashion and not let people know it is an advertisement. so my attempt to being sarcastic was wrong.
Max-Zorin  +   678d ago
No matter what they do, EA always beat them for worst company in America title.
SynestheticRoar  +   678d ago
Marketing partnership my ass. Caught plain and simple. Don't trust them.
assdan  +   678d ago
When you get a statement like this, it's clear that they did exactly what we thought. A statement that's a paragraph long yet says nothing has never helped with PR. I don't see why these statement keep getting made by any company.
TristanPR77  +   678d ago
I deleted Machimina from my feeds, period. I will not support any website with these kind of against the law tricks.

Also, this makes you think about how many other websites are doing the same or how many reviewers are selling their integrity for a little Money from Microsoft because this event was caught public but how many black deals like this happens out of the public eye?

And what is the problem with Microsoft, why not compete legally and fair? The PS3 took all the media hate like a man, never had any positive back up from anyone and yet it surpassed the 360 without having to pay anyone to LIE about it.

For that I take my hat off to Sony and give my middle finger to Microsoft.
Funky Town_TX  +   678d ago
You should delete everyone then.
« 1 2 »

Add comment

You need to be registered to add comments. Register here or login
New stories

PS Vita Exclusive JRPG Atelier Shallie Plus Gets First Trailer Showing Ayesha, Logy and More

2h ago - Gust just released the first trailer of the recetly announced PS Vita exclusive Atelier Shallie P... | PS Vita

Xenoblade Chronicles X review - Trusted Reviews

2h ago - Trusted Reviews: If you want to get into the Wii U’s biggest RPG, then you need to be sure that y... | Wii U

See what games are coming out in 2016

Now - Visit our release calendar to see what games are coming out in 2016. | Promoted post

Blade & Soul – Live stage musical is now available on YouTube

4h ago - On 13 November, NCsoft held the finals of its Blade & Soul World Championship. On the same day, a... | PC

TalesWeaver – Overlord invades Japan server of classic online game

4h ago - MMOculture: I believe this is the first time Overlord, the extremely popular anime which finished... | PC

Kai-ri-sei Million Arthur – RPG sequel launches in Singapore and Malaysia

4h ago - Eyedentity Mobile is pleased to announce that Kai-ri-sei Million Arthur, already enjoyed by 12 mi... | iPhone