Microsoft And Machinima Have Officially Commented On XB1M13

iGR: "As of now, you're likely aware that we broke news over the weekend of a new promotion to promote Xbox One on Youtube's Machinima channel. At first, we thought it was business as usual, but later details proved that the dealings were somewhat covert in nature.

When we reached out to Microsoft for further clarification on the matter, we were given a joint statement from Microsoft and Machinima,"


Microsoft has provided a new, non-joint statement on this matter. It seems to further imply that the covert nature of the promotion was Machinima's doing.

"Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising.” – Microsoft spokesperson

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xHeavYx1672d ago (Edited 1672d ago )

It's not a "typical marketing partnership" when you hide the fact that you pay to people to say neutral or good things about your console. They are acting like they didn't know what Machinima was doing? Yeah right, Machinima probably got a good chunk of $$$ to take the blame.

"confidentiality relates to the agreements themselves, not the existence of the promotion"
Sure, whatever sounds better

NewMonday1672d ago (Edited 1672d ago )

they mean typical for them..

MS: yes we've been doing this a while, so what?

dedicatedtogamers1672d ago


This is a normal response for Microsoft.

"We got caught. Watch my left hand as I make...this...disappear! Poof! Controversy gone, please?"

Maybe this is what Major Nelson meant when he wanted the internet hate to go away (because we'll pay you a few shekels to make the hate go away...)

guitarded771672d ago (Edited 1672d ago )

It's out in the open now, but did any of us really think this stuff wasn't going on in the background?

I'm also sure they have plants online that go to the defense of their respective product in comment sections on forums just like this. I see comments from some that there is no other explanation for.

The funny thing is those who said this crap was going on were labeled conspiracy theorists or paranoid.

Go look at some major sites, and see how they are not critical of some, but very critical of others. They are paid, paid, paid.

dedicatedtogamers1672d ago (Edited 1672d ago )

The unfortunate thing for genuine Xbox One fans is that this is going to turn people against you (not that Xbox One fans get a lot of love on the internet anyway...)

This bribing, combined with Microsoft's confirmed forum-astroturfing during and after the X1 reveal, just makes everyone else suspect of people who are pro-X1. Whether it's right or not, whenever someone seems to be a bit TOO pro-Microsoft, it is naturally going to bring up the thought "are they paid"?

Instead of saying "Sony Too™" or "What's the big deal?", Xbox fans should be even MORE outraged since this is going to turn the gaming community against any Let's Play-ers or commenter or...anyone who says positive things about X1.

Death1672d ago

How is it no one took issue when Sony passed out PS4 consoles and other swag to journalists at their New York event prior to the PS4's launch? Some of you think the possibility at getting $3 is worth more than a $400 console not to mention the other stuff journalists walked away with.

Charybdis1672d ago (Edited 1672d ago )

Typical as they see it as standard practice.
"The Xbox team does not review any specific content or provide feedback on content."
-So guess this is done by Machinima

"Any confidentiality provisions, terms or other guidelines are standard documents provided by Machinima." -Machinima should make these standard documents public

"For clarity, confidentiality relates to the agreements themselves, not the existence of the promotion"
-make it clear its advertised promotion, especially for people who might not recognise its advertisement purposes

xHeavYx1672d ago

You forgot to add Sony Too™
There is a difference between giving away consoles and forcing a contract that says "you can't talk negatively about our console/games"
You'll understand once you take your blinds off

bryam19821672d ago

poor Microsoft :-( things are really that bad that you have to pay for people to say they like xbone thats sad

Kayant1672d ago (Edited 1672d ago )


"How is it no one took issue when Sony passed out PS4 consoles and other swag to journalists at their New York event prior to the PS4's launch?" ---> Am pretty sure that was public knowledge ->

And also * Pre-release product issued to IGN by Sony for review* - ScottLowe.

Not to add that IGN said negative stuff about it in their review --->

Difference here is this is supposed to be completely hidden from the public so no it's no way near the same thing.

"Honestly, how many people are out there selling their integrity for a shot at $3?" ---> You would be surprised --->

Death1672d ago

Safe to say you were never a journalist or reviewer. You obviously have no idea how the system works. If you are objective about a product it's extremely difficult ot lose support from a publisher or manufacturer. Contrary to what many believe, they aren't trying to buy positive reviews. If you do decide to go off the deep end, that support gets yanked very quickly. With that said, if you are one of the new gen of "journalists" walking away with a substatial amount of product, how likely are you to lean towards a positive review?

Compare that to the $3 per thousand view Machinima offer that capped at $3750 total. The restriction according to the email is the review had to be positive or neutral. Why would Microsoft pay someone to bash their product? How many negative reports are out there? You really are making an issue of a non-issue.

Honestly, how many people are out there selling their integrity for a shot at $3?

TheGreatAndPowerful1672d ago

"Watch my left hand as I make...this...disappear! Poof!"


DragonKnight1672d ago (Edited 1672d ago )

@Death: Did you seriously ask how it's different?

I'll explain how it's different. One: That event was by invite only, not every journalist was invited. Two: Sony didn't hand out consoles for review to these journalists before this event, and plenty of them were b*tching about that very fact. Three: Once given the console for review, the journalists were free to review it as they wished, wherever they wished, and were NOT made to sign a contract.

What's happening with the MS stealth marketing is that MS were paying youtubers to say positive or neutral things about the Xbox One for money. And not only were they doing that, which shows fear in that their product must not be able to sell on its own merits, but they included an NDA in the contract agreement which is ILLEGAL per FTC regulations.

That's how it's different.

Death 2: They aren't trying to buy positive reviews? That's exactly what they did do. They paid people to say neutral or positive things about the Xbox One. How is that not actually paying for people to say good things about the Xbox One?

Here's my question to you. Why did Microsoft have to launch this stealth marketing campaign at all?

@Jokes: No way, you're sticking up for Microsoft? Wow, that's totally not at all expected and normal for you regardless of how illegal the move Microsoft makes is.

JokesOnYou1672d ago (Edited 1672d ago )

lol its youtube paid or not it's advertising, at the end of the day nobody is harmed here. This is not a independent journalist being paid to make inaccurate statements or give a professional positive paid review. If you see a pro xbox vid on youtube and it influences your purchase it's no different then a ad on tv that influences your consumers always research multiple sources for any costly electronics purchase, stupid consumers make kneejerk buying decisions because some guy on youtube, on a forum, on a blogg or some commercial said it was the best thing since sliced bread.

I do think micro should make it public that the youtube marketing is paid in this case for full diclosure/ to be completely transparent but again its not a nefarious illegal trick. I work in a company where I know our sales dept pay actual customers who gave positive feedback to write a favorable review. Its not like the company is paying them to say something they dont believe or tell them what to say...they simply are paying them to actually write their opinion so the company can use it to generate more interest/sales ads for its products. This is a business so I say Micro should continue paying anybody who WANTS to advertise for them for money, its always been perfectly legal to do so. If you happen to buy anything ONLY because a guy on youtube channel said it's great then its on you.

Phoenix761672d ago


MS: yes we've been doing this a while, so what?

You forgot to add, #DealWithIt!

TheGreatAndPowerful1672d ago

bwahahhahaha I faking love this isht. Awesome start to a new gen. Sony outselling MS 2:1 just about every market and now this. :D Best gen ever.

GameNameFame1672d ago (Edited 1672d ago )

And I bet xbox fanboys comes in and say "everyone else does it i bet"

Lol. Xbox apologists.

EDIT @Jokesonyou

OMG you took the apologist level to another level.

Jokesonyou Apologist Lvl999999999

LOL. Are you that desperate? No. What your company doing is not "ok" either. They are not happening to just somehow give money to people who gave positive review. They are creating incentive cash payout for positive review. People would be reviewing would now purposely be reviewing positive for money. it is called bribe. Your company would be just cleverly blurring the line.

There was an idiot who said that he was going to pick that contractor anyways. He just happen to receive bribe as bonus. LOLOL.

Fez1672d ago (Edited 1672d ago )

@Death and @JokesOnYou

You guys are usually a breath of fresh air on this site; providing opposing views to the majority. But you're losing a lot of credibility by sticking up for MS with this.

If you guys are master trolls, I can respect that. But honestly defending MS on this I can't understand..

guitarded771672d ago

Just found these screenshots on Reddit. Screens show internal Machinima emails to partners about making money promoting various things.

Here is the full write-up from the source.

Kryptix1672d ago (Edited 1672d ago )


"its youtube paid or not it's advertising" lol Always taking the Microsoft apologist stand, do they pay you, too?

Here's what the agreement states:

"You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video"

"You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above."

It's not going to clearly be advertising because of that confidentiality part. Anybody including Machinima could of signed this contract, make a 30 second review of a game with zero negatives and you wouldn't know it was because of this contract.

...Since they can't say nothing negative, reviews will be extremely biased that you could end up buying an Xbox One game with many flaws and you can't blame Microsoft because you wouldn't know it was them that made the reviewers hide them.

It's business but it's shady business which further proves that Polygon might have been paid to be biased against Sony a long time ago with that $750,000 advertisement deal. Dishonesty isn't going to get people to buy their product once the bullshit gets exposed.

UltraNova1671d ago (Edited 1671d ago )

I hate this.

I've just unsubscribed from Machinima. If want a single-sided view of things I ll go buy the official Xbox or PlayStation magazine (even them would state some negatives for a game!!) not this under the table manipulating bullshit.

Blachek1671d ago (Edited 1671d ago )

How is it that none of these Sony fanboys understand how a product endorsement works?

JokesOnYou seems to be the only person with intelligent insight.

In traditional media endorsement are used every day,

Mike Rowe puts his name next to Ford...
Betty White puts her name next to Snickers...
RG3 puts his name next to Subway...
Ron Jeremy & Jimmy Johnson endorse ExtenZe...
Lance Armstron endorsed Michelob Ultra...

Do you think that Subway is how RG3 made himself into a great athlete, or ExtenZe is what gave Ron Jeremy the distance in his glamorous career? They were paid to say something positive about a product, and put their name to it.

I work for a company where I get my on-air radio personalities extra money to endorse local businesses. This happens everyday, and is accepted.

People listen to those they can associate with, and when somebody puts their name to a product or service they are compensated.

Microsoft did this with popular uploaders on YouTube, this isn't out of the realm of normal.

Quit reaching, advertising is everywhere, get outside once in a while.

DonMingos1671d ago

Sometimes I wonder if some N4G members (like jokesonyou, Death, nukeitall, etc) aren't paid also by M$ as part of this strategy.

And even some sites like Polygon, Kotaku, Gametrailers...

It really makes me question that...

zaanan1671d ago

Disclaimer: I have not read TFA. That said, I have no trouble believing Microsoft was indeed unethical in this situation. Why? Because they have a storied history of bullying folks- competitors, vendors, manufacturers, and even customers in some cases. So even if they did no wrong here, their track record makes it easy to believe they did. If they are interested in erasing that negative image, they need to be completely open and transparent in everything they do. Obviously they are not, so their shady reputation continues.

Note: I am not absolving machinima, just saying Microsoft did themselves no favors by acting in a way that can easily be construed as shady.

dedicatedtogamers1671d ago

@ Blachek

Surely, for someone who works in the industry, you're aware that it is illegal to accept material compensation for your tacit endorsement and not announce that you're being endorsed, right?

Blachek1671d ago

@ Dedicatedtogamers

"Celebrity endorsers also are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.

The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act."

^ ftc dot gov

I'm not saying that Microsoft did is praise worthy, but having not watched the videos in question and reading only the article itself with the comments, I can see that there is a strong bias against the act itself.

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HardcoreGamer1672d ago

i really hate Microsoft, its dishonesty that pees me off.

who would want to be constantly lied to and slander and deception. eff that

wynams1672d ago

agree and voting with my wallet.

Shiny new PS4 to go along with my PS plus thru 2017, PS Vita and PS3 systems.

I show sony them monies

jackanderson19851672d ago

you realise Sony has a history of astroturfing (it's what this MS/Machinima is all about) from everything from their playstation devision (PSP on youtube with that awful "all i want for xmas is a psp) their movie divisions, their tv divisions, their phones divisions... practically every divison they have they've done some of sort of astroturfing.

hell just google astroturfing and you'll find a long list of companies who've engaged in similar practices to MS/Machinima

as House always said Everybody Lies

DragonKnight1672d ago

Don't forget you have to add SonyToo™

scott1821672d ago (Edited 1672d ago )

Making a viral advertisement with someone singing about a psp for christmas is not the same thing as paying reviewers to play their games and post "positive or neutral comments"

The viral ad for the PSP was not a review of a product! Microsoft paid people to have certain opinions of a product.

Not the same thing at all.

Kryptix1672d ago


Right, since everyone does it, let Microsoft have a pass.

Sounds the same as, "since the NSA already spies through your smartphone and webcam, let Microsoft have a pass with the Kinect."

lol You Xbots never change.

Of course corporations and companies have been astroturfing since forever but this Machinima thing opens the doors for everyone to participate and then only have positive opinions to say for the love of money. Microsoft exactly knows that greed and money controls the masses so how about throwing some money to feed the sheep. It's an intelligent move but one that I'm against since this could be the beginning of corporations buying out pretty much everybody to falsely review their hardware and software.

Stop being blind for once and know how this can effect the future. Now we have to careful to who's being honest and who's not.

H0RSE1671d ago

I put more blame on those who participated, not MS. Going with what is stated above about the agreement:

"You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video."

"You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above."

- Seeing the obvious shady nature of these terms, if a person where to read them and still agree to them, who is really at fault here? It's like rigging a boxing match. People approach the fighter with a plan, and tell him he will make a lot of money if he throws the fight. He agrees, but gets caught, the difference being that in this case, the boxer is the one in the spotlight taking all the blame, not the people who set the whole thing up.

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jgrigs091672d ago

Why can't y'all accept the fact ALL companies get their hands dirty. Not just Microsoft. Do I agree with it? No. Just stating that all companies do this

xHeavYx1672d ago

Yeah, let's forget about a company paying people to express what may not be their real opinion /s

jgrigs091672d ago

Hey look I'm getting disagrees for absolutely nothing. I didn't defend them I simply said all companies are dirty. Typical n4g it you don't bash Microsoft you get disagrees

sAVAge_bEaST1672d ago

Right, some company's sway us with free games, support, and the most powerful hardware at the cheapest price,. While others would like to use that time and money, promoting deceptive practices.

TheoreticalParticle1672d ago

You're getting disagrees because, no, not all companies do this.

All companies DO "get their hands dirty" with questionable advertisement.

However, I've yet to see Nintendo, Sony, or even freaking EA pay a content delivery network to pay their users to stealth advertise a product for them. It's the shadiness of the particular act that's got everyone pissed off, and you're trying to sweep it under the rug, hence the disagrees.

MysticStrummer1672d ago

"I simply said all companies are dirty. Typical n4g it you don't bash Microsoft you get disagrees"

Anyone can disagree that all companies are dirty, because they aren't. Bashing MS doesn't necessarily have anything to do with it.

BG115791672d ago

Because they didn't respect the FTC rules?

Death1672d ago

Please get a clue as to how marketing works. I can't remember the last time any company paid someone to slam their product. If you hate Microsoft, $3 will not change your mind. If you hate Microsoft, $3 won't sway your opinion. Why would Microsoft pay someone like xHeavyx to bash their product? If the clause was "just mention the Xbox One for 30 seconds", anyone with an agenda could spend the time bitching about anything and Microsoft would pay them.

Lets keep avoiding the fact that both companies give out hundreds if not thousands of dollars in "free" stuff to reviewers. Those PS4's handed out in New York were hell of a lot more incentive to say nice things than $3 per 1000 hits. As a journalist, say something negative about a product and you risk losing "support" from the manufacturer or publisher. This happens daily and you guys are upset over $3?

TheGreatAndPowerful1672d ago

Yes we know that many companies do this kind of thing but it still doesn't make it right and just because some/most do it doesn't change anything. it's wrong and when you get caught you deserve all the sh*t that comes with it.

DragonKnight1672d ago (Edited 1672d ago )


@Death: It wasn't just $3. It was $3 per 1000 views. Some of the channels that were participating in this receive millions of views.

So $3 per 1000 views and 100K views is $300. 1 million views is $3000. How many gaming journalists who do that professionally make $3000 in a month, let alone one review, hmmm?

Good-Smurf1671d ago

At least others tried to wash their hands. While Microsoft' hands stays dirty and they happy with it...until their shit hits the fan.

Baka-akaB1671d ago (Edited 1671d ago )

You get disagrees because posts like that arent usually about making it known "others do it too" . Not only is it a silly logic that can be applied to any crime ... it's a mind trick to lessen the fault and distract some of the blame and attention elsewhere .

Someone else is doing it too ? Well let us care and deal with the one actually found guilty , THEN we'll move elsewhere at the right time when needed ... not when it's convenient for the guilty party and its cheerleaders

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PSjesus1672d ago

M$:yo Machinima thugs do us a favor,use your sheeps to market our plastic box and bash other companies products and we well rain you with cash,also we don't care about the shitty methods you are gonna use

T21672d ago

I'm not sure if this deserves outrage or its just another pathetic attempt from Microsoft and deserves pity... Astroturfing too, so sad and somewhat hilarious I pray dudes like jokesonyou and greenpowerz were paid because they do it sooooo poorly that it's almost laughable... It's actually worse than no advertising at all to read and watch the blatant moneyhats and lying...
#xb1m13 - sellouts

FGHFGHFGH1671d ago

Didn't they make some kind of "mistake" when they did a comparison of ps4 vs xbox1 version of call of duty or battlefield that made the xbox version look better? They said they lower res lower framerate version was the better looking one.

Mr Pumblechook1672d ago

What a grubby, dirty business tactic.

Evilsnuggle1672d ago Show
mediate-this1672d ago

Isnt that what marketing is? You pay people to advertise your product. Isnt that what sony does??

showtimefolks1672d ago

this is MS after all and the way they announced and handled xbox one early on is the reason i am not surprised one bit. There is a reason american gaming media more forgiven of xbox brand than PS. No wonder why year after year MS showed nothing at E3 for last 3-4 years yet somehow american gaming media made us believe MS had the best showing/conference

keep selling PS4's sony keep it up nothing can stop the revolution. PS4 is a console made by developer feedback for gamers by gamers

any respect i had for MS is lost

kopicha1672d ago

M$ : How can you leak those details?
Mac : We didnt do that, guess one of the partner did.
M$ : Well fix it then!
Mac : Erm... how?
M$ : I don't care how, here take these money. Settle it
Mac : "release official comment and take blame"
M$ : Ok now everything have been redirected to Mac, let's release an official comment and stay innocent!

Azzanation1671d ago

Like you know what happened. Innocent until proven guilty. MS are a big company, any one of there employees could have gone out of there way to pay Mach to praise the system under there own companies nose. Don't blame the company blame the individuals that are guilty.

Blaze9291671d ago (Edited 1671d ago )

I don't really see, once again, why Microsoft is taking heat for this. Lol at people calling this "illegal" - all these expert lawyers.

What's funny is that Machinima has literally been doing promotions like this for years. EA (Need for Speed Most Wanted 2012), Pax, E3, tpostmag, birchbox.

Why is it when Microsoft steps in it's all a sudden a problem? I'm sure Microsoft paid Machinima to get their affiliates to participate in a promotion. Whatever the promotion may be.

These are Machinima's partners, their contracts, their network. Microsoft can't regulate.

If I pay you to advertise my mixtape on your network, it's up to you to decide how. All I can do is make sure the promotion actually ran and pay what I owe in the end/beginning. I can't TELL YOU how to promote it on YOUR network for members I have no control over. I mean ffs it's a MACHINIMA contract. Not Microsoft contract.

So is it not Machinima's fault for not clarifying what their partners need to do?

Or we just assume Microsoft is behind everything as always? The assumption is Microsoft paid/made Machinima take the blame? lmao - conspiracy theorist and hollywood screenwriters couldn't even come up with the tales you all spread as facts.

Like I said, there are not Microsoft's partners. They do not directly talk nor do they get paid from Microsoft. As far as Machinima partners go, they have no idea Microsoft was even involved. Machinima's partners, Machinima's promotion, Machinima's guidelines.

the logic here is as if Microsoft is the government telling you 9/11 wasn't an inside job but you all still go, NOPE! NUH UH!

I want to participate in "SONY TOO" - seems fun

"LOS ANGELES - A judge approved an agreement calling for Sony Pictures Entertainment to pay $1.5 million to settle a class-action lawsuit accusing the studio of citing a fake movie critic in ads for several films, an attorney said Tuesday."

yet, the real "illegal" ones, Microsoft, will not see a day in court over this :)

ITPython1671d ago

MS better hope that their plans to sabotage PS4 sales by paying people to plant negative hardware failure "verified" reviews on Amazon doesn't come to light. Otherwise they will be up s**t creek.

Although I'm sure they gave a 'little bit' extra to those folks recently to keep them quite during this current Tubegate scandal.

But I hope one of them has the ethic backbone to stand up and speak out. MS's dirty dealings need to be exposed, and this YouTube thing is only the tip of the iceberg.

AndrewLB1671d ago (Edited 1671d ago )

The exchange of money for favorable product exposure is called Advertising. Sony does the exact same thing. The problem in this case is that Machinima had a conflict of interest because they got greedy. Microsoft has very good lawyers and if they had any idea what Machinima was up to, they would not have allowed it to go forward.

Anyone recall how Sony restricted access to only a select few friendly journalists for launch reviews, where Sony gave each of them a custom engraved PS4, some games, and probably a check to soothe any unforeseen headaches the reviewer may get if there were any problems.

5eriously1671d ago (Edited 1671d ago )

My concern is not only this issue as we all know (including the bots) how M$ are criminally inclined to mislead their consumers. I can create a long list but here is just a few coming to mind:

The machinima debacle (latest)
DRM (reveal)
Kinect onways online (reveal)
Resolution saga (Since reveal)
The cloud multiplying Xbone power (was it 8 times)
Games playing high res and framerates on PC fronted as XBone performance then games degraded on release (Forza5)
The lack of long term support for consoles starving consumers of games for their investment (360) and tranfering 360 games to XBone.
Then last but not least the RROD saga

Who can trust these giant corporate and criminal scammers any more??

On opening I said my concern is not only the Machinima saga! IS this only the TIP OF THE ICEBERG?

What else are M$ lying about?

I do not think for two picoseconds that M$ was not the main culprit was behind all this and it was Machinima's doing!

M$. thanks for making up my mind. NO M$ console, hardware or gaming will ever be bought by me and my close family in future! Thus NO eXBone for me, ever!

AnotherGamer1171671d ago


You have a very one sided view. All of your examples are obvious advertisements - they are on TV. Everyone knows they are being compensated. You also said a very important word - endorse. They are obvious endorsements.

In a lot of the endorsement videos (where they might be a question) have disclaimers on the TV - i.e. paid actors or spokesperson.

There are no such disclaimers on these videos. If they were on the videos then nobody could complaign. The simple fact that is seems somebody (i.e. MS and/or Machinima) tried to hide it - makes it a problem.

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1672d ago Replies(5)
Volkama1672d ago ShowReplies(1)
jonboi241672d ago

Actually its a big story and a bigger one if FTC and ASA get involved.....

jackanderson19851672d ago

except now they've the perfect defence as MS will say we didn't include that and never wanted it included and Machinima will say it related to confidentiality of the agreement as a whole not the promotion itself and then both the FTC and ASA will continue to do nothing because these things are never followed up on unless it's a major scandal for major money... 3750 is not major money

MysticStrummer1672d ago

A story about illegal business practices is never a non-story. From the joint statement it looks like Machinima will take the bullet unless further info comes to light.

Gh05t1672d ago

Where exactly is the "illegal" business practice?

MS paid Machinima
Machinima paid affiliates
Affiliates stated they were getting paid by machinima.

Affiliates were told not to discuss the agreement and not to state they were being paid by MS (which they were not directly).

Sounds pretty standard to me.

DragonKnight1672d ago

"Affiliates were told not to discuss the agreement and not to state they were being paid by MS (which they were not directly)."

That's where the illegal business practice is. It is a requirement that paid endorsements have full disclosure that they are paid endorsements.

MysticStrummer1672d ago

If you read the agreement, they were forbidden to disclose payment at all. That is not standard. That is illegal.

Volkama1672d ago

It is illegal according to the n4g comment lawyers, but in reality I imagine MS have dotted their i and crossed their t.

Not saying I'm on board with the paid coverage we have to decipher in an attempt to establish facts, but the gaming media is totally rife with it from all parties. Not like all these reviews are letting us know they're playing their free games on their free engraved consoles with their free merchandise before they give us those glowing review scores is it?

MysticStrummer1672d ago (Edited 1672d ago )

@Volkama - I agree with you about reviews, but it's not N4G law experts that are making this a story or, if it is how it appears to be, making it illegal. I'm sure we'll find out more about it in the coming days. MS appears to be in the clear already, since the joint statement makes it sound like Machinima was in the wrong if anyone was.

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JasonKCK1672d ago

"This is such a non-story"

This is only news on N4G. It's meant to rile the anti MS fanboys so can have a reason to keep complaining about something they say they don't care for.