iGR: "As of now, you're likely aware that we broke news over the weekend of a new promotion to promote Xbox One on Youtube's Machinima channel. At first, we thought it was business as usual, but later details proved that the dealings were somewhat covert in nature.
When we reached out to Microsoft for further clarification on the matter, we were given a joint statement from Microsoft and Machinima,"
Microsoft has provided a new, non-joint statement on this matter. It seems to further imply that the covert nature of the promotion was Machinima's doing.
"Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising.” – Microsoft spokesperson